Dynamic Trade Operations Officer at Al-shaya Group with expertise in e-commerce management and data analysis. Proven track record in enhancing customer satisfaction and operational efficiency through effective stakeholder management and payment gateway optimization. Skilled in leveraging CRM systems to drive performance improvements across multiple markets.
Experienced in managing e-commerce operations for 125+ websites and apps across 7 MENA markets, supporting major brands like H&M, Bath & Body Works, Victoria’s Secret, and more. Skilled in end-to-end operations including payment gateway management (Checkout.com, Tamara, Tabby, K-net), order management systems, front-end/back-end support, and customer complaint resolution. Collaborating cross-functionally with IT, Finance, Brand Teams, Content Team, Payments Team, Loss Prevention & Audit, Change Management, Logistics, Customer Service, Retail Operations, Project Management Team, Marketplaces, and the Data Team to ensure a seamless and efficient customer journey. Strong analytical abilities with proficiency in Power BI for performance tracking and data-driven decision-making.
Collaboration with Key Teams – Responsibilities Overview
IT
Finance Team
Brand Teams
Content
Payments
Loss Prevention & Audit
Change Management
Logistics
Customer Service
Retail Operations
Project Management
Marketplaces
Data
Managed rider experience and logistics operations, including KPI tracking and account management for 300+ third-party suppliers. Led meetings with owners and supervisors to review performance and implement improvement plans. Improved satisfaction scores through feedback analysis, optimized delivery zones, ensured compliance, and supported marketing initiatives to boost rider engagement and efficiency.
● Experience and Satisfaction Score Management: Implemented the "Riders Feedback" project,
● Operational Zone Setup and Special Projects: Collaborated in the strategic launch of new delivery
● Safety and Compliance: Identified and addressed rider compliance issues, leading to the development
● External Communication: Steered communications with 300+ external suppliers, fostering long-lasting
● Logistics and Order Cycle Management: Successfully optimized delivery system operations, resulting in reaching target Delivery Time (DT) and enhancing efficiency in order processing cycle with third-party
● Marketing Campaigns Coordination: Collaborated on video content creation and initiated a recognition
CRM Systems
Data Analysis
Ecommerce Management Tools
Data Visualization and Forecasting
Payment Gateways
Stakeholder Management
Maintaining a complaint rate of less than 1% for Click & Collect delivery services across all Alshaya brands.