
Experienced marketing management professional consistently delivering high-quality and results-focused marketing content. In-depth knowledge of Digital Media marketing with expertise in identifying emerging market trends.
- Strategized and devised comprehensive plans for digital marketing campaigns encompassing website, social media, and display advertising.
- Sustained a strong online presence across various digital platforms, effectively managing social media channels.
- Assessed and provided performance evaluations for all digital marketing campaigns, offering detailed reports.
- Supervised and directed marketing initiatives for the brand, ensuring cohesive and impactful strategies.
- Fostered collaborative relationships with media organizations and advertising agencies.
- Ensured precise communication of the brand messages to attract and retain prospective customers.
- Generated innovative and original concepts for new marketing campaigns.
- Informed senior leadership about the progress of marketing activities and present campaign results.
- Managed and coordinated the activities of marketing and creative personnel.
- Coordinated with the sales team and other departments to develop successful strategies.
- Monitored ongoing campaigns, ensuring team members met deadlines and completed required tasks.
- Analyzed data to assess the effectiveness of marketing endeavors and formulated fresh ideas to enhance brand marketing and visibility.
- Develop and assess the effectiveness of promotional activities, presenting results to the department head for discussions on improvement strategies.
- Strategize and create engaging social media content for various channels of Al Mulla Automobiles Co, including moderation and community management.
- Provide advertising agencies with comprehensive briefs based on the requirements of different business units within Al Mulla Automobiles.
- Design optimal media plans for one or more business units, considering the available promotion vehicles, budget constraints, and consultation with the marketing manager.
- Launch advertising and branding campaigns aligned with overall business plans and marketing strategy, seeking approvals from senior management.
- Monitor the external business environment, including economic indicators, market trends, competitor activity, and consumer behaviour.
- Contribute and provide support to ongoing marketing initiatives such as loyalty programs and PR events handled by the Marketing department.
- Perform routine activities according to set deadlines and standards, fulfilling any additional tasks assigned by superiors promptly and efficiently.
- Contribute to the department's growth by offering timely suggestions and feedback. - Assist in the preparation of the social media budget.
- Update content on the website, iPhone App, social channels, and global Mercedes-Benz repository.
- Execute all planned and approved social marketing activities. - Maintain digital and offline archives of all activities and campaigns. - Generate regular reports on social media programs as required by dealership management and MBCME.
- Monitor and analyze social media activities to evaluate campaign cost-effectiveness.
- Prepare monthly/quarterly reports and competitor analysis on social media within the industry.
- Responsible for overseeing a digital marketing budget of KD 200,000 and developing a marketing plan based on an agreed calendar with Daimler Middle East (DMEL).
- Prepare and monitor the company's digital media plan in alignment with DMEL's marketing activities.
- Develop media plans for product launches and manage their lifecycle.
- Execute and monitor the social and digital media strategy for Mercedes-Benz, specifically for the Sales and After-Sales departments.
- Manage and provide guidance to agencies in the implementation of marketing activities, including updating website content, iPhone App, social channels, and the global Mercedes-Benz repository.
- Conduct analysis, monitoring, and preparation of regular reports on digital media programs as required by company management and DMEL.
- Analyze and prepare reports on competitor activities to identify market trends and opportunities.
- Monitor and analyze social media activities to evaluate the cost-effectiveness of campaigns.
- Generate creative and innovative social media posts and activities, resulting in a significant 35% increase in enquiries and the collection of customer data.
- Develop extensive marketing strategies and action plans for the MCPP Division.
- Execute marketing campaigns for the MCPP Division, ensuring their successful implementation.
- Design and implement e-marketing campaigns specifically tailored for the MCPP Division.
- Take charge of the displays in the Motorcycles showrooms, ensuring they are visually appealing and well-presented.
- Coordinate and maintain regular communication with advertising agencies regarding relevant advertisements.
- Review and approve all advertisements before their publication to ensure accuracy and alignment with company standards.
- Manage and oversee tendering activities conducted by the company.
- Conduct market research to identify competitors and gather relevant market intelligence.
- Conduct research to determine the most effective communication language to be used in marketing campaigns.
- Supervise and manage the product stock room, ensuring inventory is well-organized and stocked.
- Engage with clients and potential customers, providing information and assistance regarding sales options.
Digital and Social Media Marketing
Manage Marketing campaigns
Campaigns management
OOH advertising
SEM
Lead Generation
B2C and B2B Marketing
Digital Marketing: Customer Engagement, Social Media, Planning & Analytics - Columbia Business School
Digital Marketing: Customer Engagement, Social Media, Planning & Analytics - Columbia Business School
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