Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Ahmed Alami

Assistant Marketing Manager

Summary

Experienced marketing management professional consistently delivering high-quality and results-focused marketing content. In-depth knowledge of Digital Media marketing with expertise in identifying emerging market trends.

Overview

12
12
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
2
2
Languages

Work History

Assistant Marketing Manager

Acura - Al Mulla Group Co.
12.2021 - Current

- Strategized and devised comprehensive plans for digital marketing campaigns encompassing website, social media, and display advertising.

- Sustained a strong online presence across various digital platforms, effectively managing social media channels.

- Assessed and provided performance evaluations for all digital marketing campaigns, offering detailed reports.

- Supervised and directed marketing initiatives for the brand, ensuring cohesive and impactful strategies.

- Fostered collaborative relationships with media organizations and advertising agencies.

- Ensured precise communication of the brand messages to attract and retain prospective customers.

- Generated innovative and original concepts for new marketing campaigns.

- Informed senior leadership about the progress of marketing activities and present campaign results.

- Managed and coordinated the activities of marketing and creative personnel.

- Coordinated with the sales team and other departments to develop successful strategies.

- Monitored ongoing campaigns, ensuring team members met deadlines and completed required tasks.

- Analyzed data to assess the effectiveness of marketing endeavors and formulated fresh ideas to enhance brand marketing and visibility.

Digital Senior Executive

Mercedes-Benz Kuwait - Al Mulla Group Co.
01.2019 - 11.2019

- Develop and assess the effectiveness of promotional activities, presenting results to the department head for discussions on improvement strategies.

- Strategize and create engaging social media content for various channels of Al Mulla Automobiles Co, including moderation and community management.

- Provide advertising agencies with comprehensive briefs based on the requirements of different business units within Al Mulla Automobiles.

- Design optimal media plans for one or more business units, considering the available promotion vehicles, budget constraints, and consultation with the marketing manager.

- Launch advertising and branding campaigns aligned with overall business plans and marketing strategy, seeking approvals from senior management.

- Monitor the external business environment, including economic indicators, market trends, competitor activity, and consumer behaviour.

- Contribute and provide support to ongoing marketing initiatives such as loyalty programs and PR events handled by the Marketing department.

- Perform routine activities according to set deadlines and standards, fulfilling any additional tasks assigned by superiors promptly and efficiently.

- Contribute to the department's growth by offering timely suggestions and feedback. - Assist in the preparation of the social media budget.

- Update content on the website, iPhone App, social channels, and global Mercedes-Benz repository.

- Execute all planned and approved social marketing activities. - Maintain digital and offline archives of all activities and campaigns. - Generate regular reports on social media programs as required by dealership management and MBCME.

- Monitor and analyze social media activities to evaluate campaign cost-effectiveness.

- Prepare monthly/quarterly reports and competitor analysis on social media within the industry.

Marketing Executive

Mercedes Benz Kuwait - Al Bisher Al Kazemi Co.
02.2013 - 12.2018

- Responsible for overseeing a digital marketing budget of KD 200,000 and developing a marketing plan based on an agreed calendar with Daimler Middle East (DMEL).

- Prepare and monitor the company's digital media plan in alignment with DMEL's marketing activities.

- Develop media plans for product launches and manage their lifecycle.

- Execute and monitor the social and digital media strategy for Mercedes-Benz, specifically for the Sales and After-Sales departments.

- Manage and provide guidance to agencies in the implementation of marketing activities, including updating website content, iPhone App, social channels, and the global Mercedes-Benz repository.

- Conduct analysis, monitoring, and preparation of regular reports on digital media programs as required by company management and DMEL.

- Analyze and prepare reports on competitor activities to identify market trends and opportunities.

- Monitor and analyze social media activities to evaluate the cost-effectiveness of campaigns.

- Generate creative and innovative social media posts and activities, resulting in a significant 35% increase in enquiries and the collection of customer data.

Marketing and Sales Coordinator

Honda Motors - Al Mutawa Al Qadi Co.
01.2011 - 02.2013

- Develop extensive marketing strategies and action plans for the MCPP Division.

- Execute marketing campaigns for the MCPP Division, ensuring their successful implementation.

- Design and implement e-marketing campaigns specifically tailored for the MCPP Division.

- Take charge of the displays in the Motorcycles showrooms, ensuring they are visually appealing and well-presented.

- Coordinate and maintain regular communication with advertising agencies regarding relevant advertisements.

- Review and approve all advertisements before their publication to ensure accuracy and alignment with company standards.

- Manage and oversee tendering activities conducted by the company.

- Conduct market research to identify competitors and gather relevant market intelligence.

- Conduct research to determine the most effective communication language to be used in marketing campaigns.

- Supervise and manage the product stock room, ensuring inventory is well-organized and stocked.

- Engage with clients and potential customers, providing information and assistance regarding sales options.

Education

Bachelor of Science - Marketing

University of Jordan
Amman, Jordan.
09.2004 - 06.2009

High School Diploma - undefined

Arab Modern School

Skills

Digital and Social Media Marketing

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Certification

Digital Marketing: Customer Engagement, Social Media, Planning & Analytics - Columbia Business School

Timeline

Digital Marketing: Customer Engagement, Social Media, Planning & Analytics - Columbia Business School

07-2023

Assistant Marketing Manager

Acura - Al Mulla Group Co.
12.2021 - Current

Google Analytics for Beginners

06-2020

Digital Senior Executive

Mercedes-Benz Kuwait - Al Mulla Group Co.
01.2019 - 11.2019

Marketing Executive

Mercedes Benz Kuwait - Al Bisher Al Kazemi Co.
02.2013 - 12.2018

Marketing and Sales Coordinator

Honda Motors - Al Mutawa Al Qadi Co.
01.2011 - 02.2013

Bachelor of Science - Marketing

University of Jordan
09.2004 - 06.2009

High School Diploma - undefined

Arab Modern School
Ahmed AlamiAssistant Marketing Manager