Experienced marketing management professional consistently delivering high-quality and results-focused marketing content. In-depth knowledge of Digital Media marketing with expertise in identifying emerging market trends.
- Strategized and devised comprehensive plans for digital marketing campaigns encompassing website, social media, and display advertising.
- Sustained a strong online presence across various digital platforms, effectively managing social media channels.
- Assessed and provided performance evaluations for all digital marketing campaigns, offering detailed reports.
- Supervised and directed marketing initiatives for the brand, ensuring cohesive and impactful strategies.
- Fostered collaborative relationships with media organizations and advertising agencies.
- Ensured precise communication of the brand messages to attract and retain prospective customers.
- Generated innovative and original concepts for new marketing campaigns.
- Informed senior leadership about the progress of marketing activities and present campaign results.
- Managed and coordinated the activities of marketing and creative personnel.
- Coordinated with the sales team and other departments to develop successful strategies.
- Monitored ongoing campaigns, ensuring team members met deadlines and completed required tasks.
- Analyzed data to assess the effectiveness of marketing endeavors and formulated fresh ideas to enhance brand marketing and visibility.
- Develop and assess the effectiveness of promotional activities, presenting results to the department head for discussions on improvement strategies.
- Strategize and create engaging social media content for various channels of Al Mulla Automobiles Co, including moderation and community management.
- Provide advertising agencies with comprehensive briefs based on the requirements of different business units within Al Mulla Automobiles.
- Design optimal media plans for one or more business units, considering the available promotion vehicles, budget constraints, and consultation with the marketing manager.
- Launch advertising and branding campaigns aligned with overall business plans and marketing strategy, seeking approvals from senior management.
- Monitor the external business environment, including economic indicators, market trends, competitor activity, and consumer behaviour.
- Contribute and provide support to ongoing marketing initiatives such as loyalty programs and PR events handled by the Marketing department.
- Perform routine activities according to set deadlines and standards, fulfilling any additional tasks assigned by superiors promptly and efficiently.
- Contribute to the department's growth by offering timely suggestions and feedback. - Assist in the preparation of the social media budget.
- Update content on the website, iPhone App, social channels, and global Mercedes-Benz repository.
- Execute all planned and approved social marketing activities. - Maintain digital and offline archives of all activities and campaigns. - Generate regular reports on social media programs as required by dealership management and MBCME.
- Monitor and analyze social media activities to evaluate campaign cost-effectiveness.
- Prepare monthly/quarterly reports and competitor analysis on social media within the industry.
- Responsible for overseeing a digital marketing budget of KD 200,000 and developing a marketing plan based on an agreed calendar with Daimler Middle East (DMEL).
- Prepare and monitor the company's digital media plan in alignment with DMEL's marketing activities.
- Develop media plans for product launches and manage their lifecycle.
- Execute and monitor the social and digital media strategy for Mercedes-Benz, specifically for the Sales and After-Sales departments.
- Manage and provide guidance to agencies in the implementation of marketing activities, including updating website content, iPhone App, social channels, and the global Mercedes-Benz repository.
- Conduct analysis, monitoring, and preparation of regular reports on digital media programs as required by company management and DMEL.
- Analyze and prepare reports on competitor activities to identify market trends and opportunities.
- Monitor and analyze social media activities to evaluate the cost-effectiveness of campaigns.
- Generate creative and innovative social media posts and activities, resulting in a significant 35% increase in enquiries and the collection of customer data.
- Develop extensive marketing strategies and action plans for the MCPP Division.
- Execute marketing campaigns for the MCPP Division, ensuring their successful implementation.
- Design and implement e-marketing campaigns specifically tailored for the MCPP Division.
- Take charge of the displays in the Motorcycles showrooms, ensuring they are visually appealing and well-presented.
- Coordinate and maintain regular communication with advertising agencies regarding relevant advertisements.
- Review and approve all advertisements before their publication to ensure accuracy and alignment with company standards.
- Manage and oversee tendering activities conducted by the company.
- Conduct market research to identify competitors and gather relevant market intelligence.
- Conduct research to determine the most effective communication language to be used in marketing campaigns.
- Supervise and manage the product stock room, ensuring inventory is well-organized and stocked.
- Engage with clients and potential customers, providing information and assistance regarding sales options.
Digital and Social Media Marketing
undefinedDigital Marketing: Customer Engagement, Social Media, Planning & Analytics - Columbia Business School
Digital Marketing: Customer Engagement, Social Media, Planning & Analytics - Columbia Business School
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