Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Ahmed Farouk

Salmiya

Summary

Strategic Trade Marketing Manager with 15+ Years of Experience in developing and implementing effective Marketing strategies to drive brand visibility. Proficient in team leadership, market analysis and cultivating strong partnerships for sustained business growth.

Overview

17
17
years of professional experience

Work History

Attractions Manager

National Geographic Ultimate Explore Theme Park
12.2023 - Current
  • Company Overview: Salhia International Entertainment Centers.
  • Developed & implemented trade marketing campaigns in 4 markets, from Idea till execution, resulting an increase in brand awareness & customer acquisition, including popups, seasonal themes, media buying, BTL & engagement activities.
  • Managed the online presences in SEO & social media by guiding the agency and providing the required data and analyzing results.
  • Managed agencies and suppliers to ensure optimal rates and uphold the highest quality standards, resulting in efficient campaign execution.
  • Managed the trade marketing budget of 4 countries and ensured that all activities were aligned with the company's overall business goals.
  • Analyzed local & regional sales results and provide recommendations.
  • Used to visit the points of sale regularly to ensure that the brand was visible, and guidelines are respected.
  • Provided and maintained a professional company image to all retail locations.
  • Initiated and finalized the opening and closing of new retail locations.
  • Managing the daily operations of all attractions within NGUX Kuwait, ensuring adherence to safety regulations and maintenance standards.
  • Developing and executing innovative engagement & trade marketing campaigns to promote NGUX Kuwait attractions, resulting in increased attendance and revenue.
  • Collaborating with the marketing team to develop comprehensive marketing strategies aligned with company objectives.
  • Conduct market research to identify industry trends, competitor activities, and customer preferences to inform marketing strategies.
  • Planning, coordinating, and executing diverse events, shows and promotions, driving visitor’s engagement & enhancing guest experiences.
  • Managing event budgets, negotiating contracts with vendors, and ensure seamless execution of events while maintaining high-quality standards.
  • Leading and motivating a team of attractions staff, providing guidance, training, and performance feedback to achieve exceptional guest service.
  • Foster a positive work culture that encourages creativity, collaboration, and continuous improvement among team members.
  • Salhia International Entertainment Centers.

Trade Marketing Acting Manager

OSN (KIPCO Group)
05.2015 - 11.2023

Artistic Supervisor

KidZania Kuwait (Alshaya Group)
07.2012 - 01.2015
  • Company Overview: Avenues mall
  • Developed and executed a training program for the KidZania opening team, resulting in a smooth and efficient launch.
  • Organized and executed all internal and external events, including the annual KidZania Day, variable programs, sponsor’s activities, and the KidZania Characters birthdays.
  • Generated and directed the seasonal artistic activities.
  • Oversaw the customer services team in daily operations, ensuring that the service quality met the company's standards.
  • Handled customer complaints in a timely and efficient manner, resulting in a high customer satisfaction rate.
  • Avenues mall

Marketing Assistant

Kuwait Automotive Imports Co. KAICO
08.2008 - 01.2012
  • Played a major role in brands Marketing Planning, execution, monitoring & evaluation. For multi brands (Mazda, Peugeot, Eicher, Mobil, Michelin, & others)
  • Prepared strategic monthly /yearly marketing and PR calendars considering the available budget.
  • Created and managed new products launching events.
  • Monitored competitor’s activities.
  • Press release writing skills with strong influential media relations.

Education

Bachelor Of Mass Communication -

Zagazig University
01.2015

Skills

  • Strategic Trade Marketing
  • Marketing strategies
  • Brand visibility
  • Team leadership
  • Market analysis
  • Partnership cultivation
  • Business growth

References

Available upon Request

Timeline

Attractions Manager

National Geographic Ultimate Explore Theme Park
12.2023 - Current

Trade Marketing Acting Manager

OSN (KIPCO Group)
05.2015 - 11.2023

Artistic Supervisor

KidZania Kuwait (Alshaya Group)
07.2012 - 01.2015

Marketing Assistant

Kuwait Automotive Imports Co. KAICO
08.2008 - 01.2012

Bachelor Of Mass Communication -

Zagazig University

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Ahmed Farouk