Summary
Overview
Work History
Education
Skills
Websites
Certification
Additional Information
Timeline
Volunteer
AMIN DOLAT SHAHI

AMIN DOLAT SHAHI

Kuwait City

Summary

IT, eCommerce & Digital Marketing Specialist with 20+ years’ experience in IT, which includes 11 years of Marketing, Web product development by WordPress, Magento 1 & 2, and Shopify.
At the age of 19, I established my company Pardazesh Rayane Gostar, I been importing Computer Hardware from Hong Kong & Malaysia to distribute in the Iran market. by 2000 moved to Kuwait and the rest is history.

Usually, start any project by creating/understanding the project USP/Business plan and studying the local Market Trends.
These same principles enhance the online experience crafted for the customer’s viewing pleasure and sustainable sales growth at Current Project From establishing premier supply chains to managing global business contracts,

from hiring experienced developers to developing product line & content, I understand the implementation of a successful, unique, online customer experience and business growth.

By 2018 Joined OMCP & Digital Marketing Master’s program to learn from the world’s best Digital marketers and understand the science and fundamentals of Digital Marketing & Strategy.

Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.

With years of IT, Branding & Marketing experience coupled with visionary business structuring and implementation roll-out, with aproven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans.

Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.


I do not believe in Impossible. I believe in Learning, Hard Work, and Ingenuity.

Overview

21
21
years of professional experience
5
5
Certificate

Work History

Group Marketing Manager ► Group E-Commerce Manager

Petzone
08.2021 - Current
  • Managing the website and online store
  • I am leading a total of 51 employees in four countries.
  • Overseeing digital marketing strategies
  • Creating a ground-breaking Social Strategy with a more robust content structure.
  • Creating Regional Marketing Automation per country and Localization for main KPIs ( Abandoned Cart, CAC, Retention, CPA,) through omnichannel CRM platform.
  • LTV, CLV Improvement in two countries
  • Creating Group E-commerce & Marketing SOP for each country.
  • Creating a Complete Ecommerce Operation workflow for each country.
  • Implementing ABC Inventory structure with three months of staff training for each country.
  • Interviewing and hiring employees
  • Establishing goals for the team.
  • Setting the company up for success with the latest digital tools.
  • Defining e-commerce product pricing strategies
  • Communicating with suppliers
  • Forecasting Product demand
  • Overseeing sales performance
  • Recommend and execute compelling web promotions and offerings to drive customer acquisition and engagement;
  • Architect user experience and manage the workflow of all Walker web platforms (web, email, social, push);
  • Identify business needs, develop project requirements and other documentation as required;
  • Leading development of internal processes for content management, product development, and continuous improvement;
  • identifying new revenue opportunities through research, business unit feedback, and sales performance analysis;
  • Research industry trends, seeking opportunities to bridge gaps in business objectives, pushing the business forward to exceed financial targets;
  • Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives;
  • Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability;
  • Manage the user experience of the website, including site navigation, content development, checkout funnel, and promotional campaigns;
  • Identify new areas of eCommerce opportunity beyond current organizational thinking;
  • Build and direct a cohesive team of internal and external personnel to effectively develop eCommerce solutions;

Ecommerce Manager ► Digital Marketing Manager

Yumzi
10.2020 - 11.2021
  • ► I designed a business structure, implemented the business strategy and launch plan,
    hired the developers, and assisted in online presence product development, product branding.
    ► i trained staff on customer experience performance, refining procedures, and call to action scripts.
    ► I trained the team on Marketing branding implementation, marketing color psychology & social appearance.
    ► Established and maintained a balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
    ► Developed and executed e-commerce proposition, including positioning, values, tone of voice and design elements to bring value and convenience to customers.
    ► Managed all facets of business operations, including financial tracking, inventory coordination and social media marketing.
    ► Monitored social media and online sources for industry trends.
    ► Resolved conflicts and negotiated mutually beneficial agreements between parties.
    ► Developed team communications and information for team meetings.
    ► Managed daily PPC campaigns and monitored monthly spend to maintain budget parameters.
    ► Implemented tactical online marketing practices to target specific consumers and demographics.
    ► Monitored daily social media content implementation and consumer interaction to assess branding efforts.
    ► Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content

Digital Marketing Specialist Contract

DimaMojo - Consultant
12.2016 - 11.2021
  • DimaMojo - Passion Project This project was part of the DMCA & OMCP Graduation program by Simplilearn, After many years of perceiving technical of Digital marketing on previous projects, I set up to learn the fundamental of Digital marketing by having my Master & OMCP.
  • Creating a business idea & website was one of the main tasks in the graduation program, I decided to create this idea as an actual live project to support below needs: Web Analytics, SEO Social Media Marketing, Paid Marketing (Google Ads, FB, ING, YouTube) Content Marketing Strategy Influencer marketing Local & International Marketing CRM Email, SMS Marketing, Mobile Marketing.
  • Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement.
  • Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
  • Led projects to redesign web pages, diversify strategies and revitalize social media presence.
  • Monitored online trends, conversations and innovations to optimize strategies.
  • Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.
  • Created wide range of digital assets for customers such as rich media online ads and micro websites.

Digital Marketing Consultant

Flex Resorts And Real Estate Co - Consultant
10.2019 - 05.2020
  • Flex Resorts is one of largest Health clubs in Kuwait.
  • I support their team as a consultant to build & Optimize their Digital structure, trained their team on creating quality campaigns on FB Business, Assisted in how to budget campaigns and how to Optimize running ads.
  • I provided services such as: Social Ads Strategy / Department targeting Monthly Ads budgeting Creating Ads for each Department Daily Optimization & Staff Training.
  • Led and managed talented teams of Designer,Marketing to plan and implement project tasks meeting timelines and exceeding expectations.
  • Analyzed competitor pages to locate backlink and keyword opportunities.
  • Verified client messages were answered within 1 hours to establish quick and effective issue resolution.
  • Maintained expert-level skills in digital platforms such as Facebook and Instagram platforms.
  • Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
  • Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
  • Utilized techniques such as cold calling, networking and prospecting to develop new leads.
  • Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships.
  • Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.

Head of Ecommerce ► General Manager

Divva Moda
11.2018 - 12.2019
  • Divva Moda Divva Moda is a fashion and beauty platform, operating under Medical Supplies Co, and aiming to re-invent the online shopping experience.
  • I designed a business structure, implemented the business strategy and launch plan, hired the developers and assisted in online presence product development, product branding.
  • I trained staff on customer Fashion experience performance, refining procedures and call to action scripts.
  • Trained customer service representatives to provide customers fashion- beauty advice and stand as a fashion adviser.
  • I trained the team on Marketing branding implementation, marketing color psychology & social appearance.
  • Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
  • Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
  • Developed and executed e-commerce proposition, including positioning, values, tone of voice and design elements to bring value and convenience to customers.
  • Collaborated with supply vendors and distributors to purchase supplies in bulk with favorable discounts.
  • Managed all facets of business operations, including financial tracking, inventory coordination and social media marketing.
  • Tracked inventory and reviewed retail trends with Magento spreadsheets in order to make timely and proactive business decisions.
  • Monitored social media and online sources for industry trends.
  • Resolved conflicts and negotiated mutually beneficial agreements between parties.
  • Developed team communications and information for team meetings.
  • Managed daily PPC campaigns and SEO strategy implementation and monitored monthly spend to maintain budget parameters.
  • Tested website changes to predict user capabilities for use in strategic planning and online marketing.
  • Implemented tactical online marketing practices to target specific consumers and demographics.
  • Worked with third-party partners to coordinate website promotional activity.
  • Created lead-converting landing pages and keyword-rich pages that won high ranks on Google.
  • Monitored daily social media content implementation and consumer interaction to assess branding efforts.
  • Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
  • Implemented marketing strategies which resulted in 73% growth of Social ads.

E-Commerce Manager, Marketing Strategist

VisionE Boutique
01.2015 - 10.2018
  • VisionE Boutique is an online eyewear company operating under Hassan's Optician Co.
  • Case Study: https://magento.com/case-studies/sell-online-vision-e-boutique
  • Promoted to E-commerce manager, I helped design and roll out the vision and structure of Visione Boutique, planned business strategy and launch plan, hired the developers and assisted in online presence UI/UX.
  • Handled high-profile accounts worth up to $1Million while overseeing team of 11 employees.
  • Implemented leading market spend, opportunity analysis & Global market.
  • Mentoring the team in content development, training team on content implementation.
  • Crafted and trained staff on customer experience performance, refining procedures, and call to action scripts.
  • Trained customer service representatives on creating a quality customer experience.
  • Created and executed corporate procurement and product development, managing and approving product buys.
  • Managed international business adaptations, including international team performance, product lines and reporting as well as global logistical agreements, established key, sustainable supplier agreements and relationships.
  • Negotiated global frame agreement in close collaboration with the Legal Department for product distribution.
  • Drove operational improvements which resulted in savings and improved profit margins.
  • Monitored social media and online sources for industry trends.
  • Resolved conflicts and negotiated mutually beneficial agreements between parties.
  • Addressed long-standing problems.
  • Developed and executed e-commerce proposition, including positioning, values, tone of voice and design elements to bring value and convenience to customers.
  • Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
  • Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
  • Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
  • Tested website changes to predict user capabilities for use in strategic planning and online marketing.
  • Monitored daily social media content implementation and consumer interaction to assess branding efforts.
  • Worked with third-party partners to coordinate website promotional activity.
  • Marketed dynamic campaigns for diverse customer groups based on website visitor segmentation.
  • Implemented tactical online marketing practices to target specific consumers and demographics.
  • Analyzed consumer demographics and weekly site metrics to correlate trends in sales and site visits.
  • Monitored online feedback provided by customers regarding Customer services and products to identify points for improvement.
  • Envisioned, designed and launched revamped website to better convey company brand.
  • Worked with marketing department to create targeted advertising strategies for key customer demographics.
  • Collected performance data on each promotion to better plan future events.
  • Tracked inventory and reviewed retail trends with Magento spreadsheets in order to make timely and proactive business decisions.
  • Developed advertising tactics and implemented new solutions for increased brand awareness.
  • We have developed successful online sales operations from scratch by establishing and following strategic vision, mission and operational plans.
  • Created atraining program for lower-level employees to increase sales and customer satisfaction.
  • Established and maintained abalanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
  • Increased revenue by 53% through a Year.
  • Enhanced online presence to take advantage of dynamic conditions and unique platform opportunities.

Senior Visual Merchandiser ► Branding Specialist

Hassan's Optician Co
06.2011 - 01.2015
  • Hassan's Optician Company was founded on the principle of providing the very best eye care.
  • First established in 1951, this principle has remained at the heart of our business throughout and across the sectors of eye care and optics, as well as jewelry and hearing aids.
  • Responsible for creating and managing thein-shop environment to reflect visual brand excellence and customer experience in alignment with company goals and targets.
  • I managed new store openings and effective resource rollout.
  • Handled 50 plus luxury, fashion and lifestyle brands in 45 showrooms.
  • Managed Ray-Ban, Oakley, Dolce Gabbana, Tiffany, Chanel, Cartier, Mont Blanc,Tom Ford & many more campaigns Analyzed fashion forward trends to collaborate with visual merchandizing and marketing guidelines, staying within budget while meeting sales targets.
  • Created seasonal merchandising standards and disseminated to appropriate business partners.
  • Ensured quality consistency through various store locations, including floor-plan layout, targeted promotions, and customer service.
  • Oversaw weekly sales analysis and planned events and initiatives to ensure brand standards and sales targets were maintained through-out stores.
  • Assessed and monitored personal development plans for teams.
  • Trained individual staff in communication, consistency of branding and delivery of customer experience.
  • Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
  • Managed quality assurance program, including on-site evaluations, internal audits and customer surveys.

Flight Attendant & Senior Flight Attendant

Jazeera Airways
09.2006 - 02.2010
  • Jazeera Airways K.S.C is a Kuwaiti airline with its head office on the grounds of Kuwait International Airport in Al Farwaniyah Governorate, Kuwait.
  • In changing my field from IT to be a Flight Cabin Crew, I broadened my perspective on customer service and learned a lot.
  • I was promoted in only 2 years as a chief cabin crew which proved that hard work and dedication opens opportunities.
  • Provided executive services, maintaining exquisitely high customer service standards, including confidentiality.
  • Ensured passengers safety by staying compliant and mindful of emergency procedures and standards.
  • Ran pre-flight briefings and bolstered service and team spirit and elevating customer service experience.
  • Maintained communication with ground in regards to onboard guests when necessary.
  • Promoted to Chief Cabin Crew July 2008, led junior cabin crew.
  • Effectively supervised staff of 3 personnel by implementing company policies, protocols, work rules and disciplinary action.
  • Operated in compliance with all airline and federal aviation regulations for complete compliance with safety and security procedures.
  • Maximized storage space by directing passengers in correct ways of stow luggage in overhead compartments and under seats.
  • Reassured and comforted passengers during turbulent flights and unavoidable delays.
  • Inspected interior of aircraft prior to, during and after flights to make sure emergency equipment was in place.
  • Answered passengers' questions and provided solutions to issues arising during flights.
  • Served beverages and food items from refreshment cart and provided information about in-flight offerings to passengers.
  • Facilitated communication between flight deck and cabin crew prior to and during flights to promote smooth operations.
  • Attended workshops and trainings in customer service, conflict resolution tactics and safety procedures to keep abreast of all new requirements and procedures.
  • Clearly explained and demonstrated safety and emergency procedures to passengers prior to takeoff.
  • Maintained high standard of cleanliness and personal appearance to promote sense of professionalism and passenger confidence in crew.
  • Facilitated boarding process by greeting passengers upon arrival to aircraft and providing direction to seats.
  • Engaged professionally with passengers to improve satisfaction and exceed expectations throughout flight.

Microsoft Showroom Manager, IT Professional, B2B

Microsoft
07.2002 - 07.2006
  • Microsoft Showroom Manager IT Professional CRM B2B Sales Microsoft 4 years 1 month Microsoft's mission is to empower every person and every organization on the planet to achieve more.
  • Improved Business to Business (B2B) and Business to Customer (B2C) relations, markedly increasing showroom traffic.
  • Created and improved, CRM and customer service protocol.
  • Managed and coached technical team to improve customer service and support.
  • Assembled high performance PC's for TV stations, using hardware to minimize conflict and maximize efficiency.
  • Managed project-based networking on Windows Server and supported United States Army for IT needs.
  • Imported & introduced AMD Processors.Bitdefender, Kaspersky for the first time to Kuwait market
  • Used consultative sales approach to understand customer needs and recommend relevant offerings.
  • Coordinated trade shows and created marketing collateral to reach greater potential customers.
  • Evaluated inventory and delivery needs, optimizing strategies to meet customer demands.
  • Worked to develop network by identifying and pursuing new leads, attending industry events and building rapport with clients.
  • Liaised with customers, management and sales team to better Understand customer needs and recommend appropriate solutions.
  • Used Tally to maintain company database with essential account and sales information.
  • Monitored weekly sales to write reports for senior leadership and streamline operational processes.
  • Acquired new customers, generating 900 % of team revenue.
  • Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
  • Completed in-depth reviews of market conditions and customer preferences for Computer products.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
  • Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
  • Collected local market data using various research methods to broaden results and optimize marketing strategies.

Education

Associate of Science - Digital Marketing Certified Associate

Simplilearn Alumni
Singapore
01.2020

BBA - Business, Management, Marketing, And Related

Islamic Azad University
Tehran

High School Diploma -

Nour Novin
Iran
09.1998

Skills

  • Local & Global E-commerce
  • Digital marketing
  • Campaign management
  • Budgeting
  • Sales forecasting
  • Operational improvement
  • Microsoft Office
  • Strategic Planning, Marketing Strategies
  • Employee training
  • Project Management
  • P&L Management, Budgeting and Allocation 
  • Local & International Market Analysis
  • Team Management
  • Web / APP, UI & UX
  • Magento /WordPress /Shopify
  • Analytics and SEO
  • Digital Marketing PPC SEM
  • Ad development
  • Data Analysis
  • Web analytics
  • Adobe Creative Cloud > Premier pro
  • Team building

Certification

  • Kuwait Airways Crew Resources Management
  • Kuwait Airways Airbus 320 Safety Emergency Procedure Airbus 320
  • Google Ads The Fundamentals of Digital Marketing
  • Google Ads Search Certification
  • EMERITUS Business, Management, Marketing

Additional Information

Images Me eCommerce Awards 2023 "Most Admired eCommerce Company of the Year in the Marketing and Customer Reach" - WINNER

Mar 2023

  • Associated with Petzone


Las Vegas Imagine 2018 - "BEST GLOBAL EXPANSION" - Nominee

Issued by issued by Magento · Feb 2018

  • Associated with Visione Boutique


"B2B ECOMMERCE WEBSITE OF THE YEAR" - Nominee

Mar 2018 - SEAMLESS AWARDS 2018 - Dubai

Feb 2018 - Issuer Magento

  • Associated with Visione Boutique

Timeline

Group Marketing Manager ► Group E-Commerce Manager

Petzone
08.2021 - Current

Ecommerce Manager ► Digital Marketing Manager

Yumzi
10.2020 - 11.2021

Digital Marketing Consultant

Flex Resorts And Real Estate Co - Consultant
10.2019 - 05.2020

Head of Ecommerce ► General Manager

Divva Moda
11.2018 - 12.2019

Digital Marketing Specialist Contract

DimaMojo - Consultant
12.2016 - 11.2021

E-Commerce Manager, Marketing Strategist

VisionE Boutique
01.2015 - 10.2018

Senior Visual Merchandiser ► Branding Specialist

Hassan's Optician Co
06.2011 - 01.2015

Flight Attendant & Senior Flight Attendant

Jazeera Airways
09.2006 - 02.2010

Microsoft Showroom Manager, IT Professional, B2B

Microsoft
07.2002 - 07.2006

Associate of Science - Digital Marketing Certified Associate

Simplilearn Alumni

BBA - Business, Management, Marketing, And Related

Islamic Azad University

High School Diploma -

Nour Novin

Similar Profiles

CREATE PROFILE
AMIN DOLAT SHAHI