Amira Badhufr
Kuwait City
Summary
Dynamic and results-driven General Manager with over 15 years of leadership experience in the fitness and wellness industry. Proven expertise in strategic planning, operational excellence, team development, and business growth. Skilled at driving revenue growth, managing cross-functional teams, and building strategic partnerships. Adept at delivering high-quality customer experiences and leading complex projects. Seeking a senior leadership role such as Director of Operations or Operations Manager to leverage strong operational and event management skills in the fitness or related industries.
Overview
15
15
years of professional experience
1
1
Certification
Work History
General Manager
Now Gym - Active Holding
12.2023 - Current
- Lead daily operations of a high-performing fitness facility with over 700 members and a team of 30 staff, including trainers, administrative, and support personnel.
- Develop and implement strategic business plans that resulted in a 80% increase in membership and 120% revenue growth over 1.5 years.
- Manage budgets and oversee all P&L responsibilities to ensure profitability and cost control.
- Spearhead operational improvements, introducing new technologies and processes that increased efficiency and enhanced member satisfaction by 60%.
- Foster partnerships and sponsorships with local businesses, securing funding and resources to expand class offerings and community events.
- Plan and execute fitness workshops, wellness events, and promotional activities, engaging up to 150 participants and enhancing brand visibility.
- Recruit, train, and mentor a motivated team, reducing turnover by 80% and improving overall productivity.
- Ensure compliance with health, safety, and industry regulations to maintain a safe environment for members and staff.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations
Club Manager
NuYu
12.2021 - Current
- Established clear budgets and cost controls strategies to meet objectives.
- Planned revenue generation strategies designed for growth.
- Led and managed administrative staff to maintain smooth daily operations.
- Organised financial and operational data to help with yearly budgeting and planning.
- Designed and implemented training to further develop staff based on business goals.
- Coordinated hiring, recruitment and training strategies to build successful administrative team.
- Represented organisations at seminars, conferences and business events.
- Oversaw facility maintenance and allocated needed resources to meet standards.
Fitness Consultant
Self employed
08.2018 - Current
- Cultivated customer relationships by advising clients on repayment plans.
- Supported business development through sales lifecycle with new clients and developed commercial opportunities in existing engagements, increasing customer satisfaction by 30%.
- Strengthened customer experience by reviewing process data, developing solutions and monitoring implementation.
- Investigated sales process to devise strategic initiatives improving operational structures, policies and management systems.
- Offered expertise on employee and business development plans to enhance implementation and routine oversight.
- Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth.
- Enhanced client satisfaction ratings by resolving difficult customer issues through completion.
- Efficiently solved key client business problems and challenges by framing problems, developing vision, and building to deliver.
- Developed complete business plans and operational strategies for new and existing business.
Director
Fit Club
03.2017 - 12.2018
- Resolved all issues efficiently, which in turn enhanced customer satisfaction ratings.
- Regained performance by supporting trouble sites to realign focus for successful client delivery (over 500 members).
- Assisted with creation of marketing strategy and advertising initiatives used to promote company to community members.
- Trained multi-level employees for Sales, Assistant Manager and Trainer positions.
- Managed daily operations while overseeing counties to foster increased productivity.
- Created organisation's mission and vision statements that would be utilised by all employees.
- Supported trouble sites to mitigate obstacles and foster successful client delivery.
- Led engaging individual and group activities to promote resident involvement.
- Analysed business needs while soliciting customer feedback for process improvements.
- Participated in community programme in accordance with company policy and state regulations.
- Determined performance goals for every department and provided feedback on methods for reaching those milestones.
- Assisted company executives during decision-making process by compiling daily reports to suggest corrective action.
- Developed and maintained positive relationships with employees.
- Built strong network of outside referral sources within community.
- Recruited, trained and managed volunteers
Club Manager
Curves
03.2013 - 01.2017
- Assigned work to staff, set schedules and motivated strong performance in key areas.
- Mentored and motivated sales teams to deliver against yearly membership objectives, consistently exceeding performance targets.
- Exceeded personal monthly membership targets by average of 10% .
- Handled thorough client retention and renewal processes.
- Ensured membership recruitment and retention targets were consistently achieved.
- Worked with wider management teams in strategic planning and operational improvement implementation to aid overall business growth.
- Produced membership and financial reports, aiding assessment of progress against sales targets.
- Executed successful product introductions by coordinating actions with social media, public relations and other internal teams.
- Raised club traffic and brand reach with innovative online promotions.
- Planned, organized and coordinated special events and celebrations.
- Increased staff performance and engagement via motivational leadership.
- Inspected equipment and facilities for signs of wear or damage impacting safety.
- Restored customer loyalty by resolving complaints with workers, activities or services rendered.
- Improved recreational programming based on feedback from customers and employees.
Sales Trainer
Curves
01.2010 - 03.2013
- Successfully managed sales presentations of new client, generating 100,000 in membership sales within first 2month after launch.
- Engaged groups in participant-centred learning, tailored towards pre-determined objectives.
- Developed engaging and entertaining presentations, maintaining employee attention and improving impact of training.
- Held demonstrations and one-on-one coaching sessions on safe, correct use of Curves equipment.
- Defined and articulated learning outcomes, including measurements, performance and changes to improve clients learning.
- Established customer purchasing needs, offering guidance with product location and selection.
- Provided high level of customer service, promptly resolving customer complaints to maintain customer satisfaction.
- Set up appointments and maintained organised diary.
- Conducted in-depth profiling, using correct questioning to correctly identify client needs, provide advice and close sale.
Education
Organizational Leadership Program - Organizational Leadership
Harvard Business School
Online07-2024
Finance Accounting - Finance Accounting
Harvard Business School
Online12-2024
Bachelor of Business Administration - Marketing
King Faisal University
A-Levels - MBA
Geneva Business School
Skills
- Organizational Leadership
- Educational Leadership Team Leadership
- Leadership Development
- Operations management
- Efficient multi-tasker
- Time management
- Customer relations
- National Accounts Management
- Goals And Performance
- Sales Processes
Languages
Arabic
Native language
English
Advanced
C1
French
Beginner
A1
Certification
The Fundamental of Digital Marketing - Google -2021
Timeline
General Manager
Now Gym - Active Holding
12.2023 - Current
Club Manager
NuYu
12.2021 - Current
Fitness Consultant
Self employed
08.2018 - Current
Director
Fit Club
03.2017 - 12.2018
Club Manager
Curves
03.2013 - 01.2017
Sales Trainer
Curves
01.2010 - 03.2013
Bachelor of Business Administration - Marketing
King Faisal University
A-Levels - MBA
Geneva Business School
Organizational Leadership Program - Organizational Leadership
Harvard Business School
Finance Accounting - Finance Accounting
Harvard Business School
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