- Content Strategy & Planning: Developing and maintaining a content calendar. This includes planning product launches, seasonal campaigns, and marketing promotions.
- Content Creation: Oversee the creation of all product-related content, including descriptions, specifications, and images. I also manage other content types like WhatsApp Broadcasting, chatboats.
- Website Management: Ensuring all content is accurately uploaded and displayed on the e-commerce platform. I perform quality assurance checks to fix errors, broken links, or inconsistencies.
- SEO Optimization: Work to ensure all content is optimized for search engines (SEO) to improve visibility and organic traffic. This includes keyword research and integrating relevant keywords into product descriptions and articles.
- Collaboration: Acting as the central point of contact between different teams. I coordinated with marketing for promotional campaigns, with product teams for new listings, and with web developers for technical issues.
- Performance Analysis: Track and analyze content performances. I use data to understand what content performs well and to inform future content strategies.
Social Media Integration: Ensuring that content created for the website is effectively repurposed and shared on social media platforms to drive traffic and sales.
- Majid Al Futtaim Group Kuwait