Bashar Shaaban
Key Accounts Unit Manager
Kuwait City
Summary
Accomplished Sales Unit Manager with a strong track record in driving sales growth, optimizing distribution strategies, and leading high-performing teams within the FMCG industry, including experience at Procter & Gamble. Expert in executing business strategies that deliver exceptional results, leveraging market analysis, customer insights, and a deep understanding of consumer behavior to inform decision-making. Passionate about innovation and delivering consumer-focused solutions that enhance brand performance and market competitiveness.
Overview
9
9
years of professional experience
7
7
years of post-secondary education
5
5
Certifications
2
2
Languages
Work History
Unit Manager Key Accounts
Ali Abdulwahab Almutawaa (AAW)
2025.01 - Current
- Managed complex contract negotiations with clients, resulting in mutually beneficial agreements that fostered ongoing relationships.
- Optimized resource allocation by closely monitoring the performance metrics of each account manager.
- Expanded the client base by successfully targeting untapped markets and cultivating strategic partnerships.
- Developed a high-performing sales team through continuous coaching, training, and performance evaluations.
- Implemented data-driven decision-making techniques for better forecasting and target-setting in the sales department.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Senior Key Account Manager
Ali Abdulwahab Al Mutawaa (AAW)
2023.11 - 2025.01
- Build complete customer plan to drive the overall business
- Execute plans or assigned accounts that are aligned with business objectives and customer strategies
- Facilitate excellence in execution of the daily business by planning, communicating, anticipating, and measuring results consistently and implementing corrective actions
- Maintain and expand productive business relationship with the category managers
- Responsible and accountable for achieving monthly key account targets and KPIs
- Budgeting and ensuring that all investments have a proper ROI rate
- Ensuring all financial reconciliations are closed with the customer if any
- Handling and working closely with a team of 1 Account executive, 1 Sales Representative and 18 merchandisers
- Coaching and developing my direct team
- Report competitive activities and action with the marketing team on winning formulas
- Collaborate with other departments to leverage business success
- Prepare regular reports and detailed analysis on categories sales, customer sales, channel sales, competitive reports, pricing strategies
- Implemented process improvements within the key accounts division, enhancing efficiency levels across the team.
- Facilitated successful contract renewals by proactively addressing client concerns before they became obstacles, ensuring continued business partnerships.
Key Account Manager
Ali Abdulwahab Al Mutawaa (AAW)
2021.07 - 2023.10
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Built and maintained strong client relationships to drive business growth.
- Implemented strategic sales plans to achieve consistent revenue growth across key accounts.
- Negotiated contract renewals with existing clients, securing long-term commitment and fostering ongoing collaboration.
- Managed complex negotiations with key accounts, securing long-term partnerships.
- Developed and delivered presentations to key customers to position products and services.
Account Manager
Ali Abdulwahab Al Mutawaa (AAW)
2019.06 - 2021.06
Sales Manager
Aya Company SARL
2017.01 - 2019.06
Volunteer
Lebanese Red Cross
2016.09 - 2019.06
Education
Bachelor of Science - Finance
American University of Science And Technology (AUST)
Lebanon 2012.01 - 2017.01
Official high school certificate - Sociology & Economics
Kornayel High School
Baabda-Mount Lebanon 2009.01 - 2011.01
Skills
Operations management
Problem-solving
Teamwork and collaboration
Team leadership
Strategic planning
Decision-making
Computer skills
Goal orientation
Personal Information
- Date of Birth: 01/29/95
- Nationality: Lebanese
- Marital Status: Married
Certification
Junior Investment Analyst (JIA)®
Timeline
Unit Manager Key Accounts
Ali Abdulwahab Almutawaa (AAW)
2025.01 - Current
Udemy: Management Skills- Team Leadership Skills Masterclass
2025-01
Senior Key Account Manager
Ali Abdulwahab Al Mutawaa (AAW)
2023.11 - 2025.01
Coursera: Negotiation skills: Negotiate and resolve conflict
2023-10
Coursera: Excel Skill For Business: Intermediate II
2023-02
Coursera: Finance for Non-Financial Professionals
2023-02
Key Account Manager
Ali Abdulwahab Al Mutawaa (AAW)
2021.07 - 2023.10
Account Manager
Ali Abdulwahab Al Mutawaa (AAW)
2019.06 - 2021.06
Junior Investment Analyst (JIA)®
2017-07
Sales Manager
Aya Company SARL
2017.01 - 2019.06
Volunteer
Lebanese Red Cross
2016.09 - 2019.06
Bachelor of Science - Finance
American University of Science And Technology (AUST)
2012.01 - 2017.01
Official high school certificate - Sociology & Economics
Kornayel High School
2009.01 - 2011.01