Abdullah Al-Shimmery
Marketing & Communication Marnager
Kuwait City,KU
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 15+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
16
16
years of professional experience
4
4
Certifications
2
2
Languages
Work History
Marketing & CRM Manager
Rehlat App
08.2021 - Current
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Coordinated with IT department to ensure seamless integration of new CRM features and functionalities across all relevant platforms.
Sr. Communication & Social Media Officer
Kuwait And Gulf Logistics
07.2019 - 03.2021
- Researched and evaluated potential new markets and products.
- Increased customer engagement through social media.
- Improved website visibility through development and implementation of SEO strategies.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Planned and executed events and marketing programs to increase qualified leads.
- Maintained accurate records of marketing expenses, ensuring budget compliance while maximizing ROI on marketing initiatives.
- Managed 10-member marketing team comprised of graphic artists, CRM administrator and marketing coordinators.
- Designed and implemented social media strategies to align with business goals
Digital Marketing Specialist
Katateeb For General Trading
01.2017 - 07.2019
- Created social media content with innovative brand messaging to support new product launches.
- Utilized project management tools to ensure seamless execution of complex multi-channel campaigns within tight deadlines.
- Helped clients develop website portals and social media pages to promote businesses.
- Streamlined internal processes to increase efficiency in content creation, approval, scheduling, and distribution across multiple channels.
- Researched and analyzed industry trends to inform search marketing strategies.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
Digital Senior Account Executive
Ghaliah Technology
07.2016 - 01.2017
- Devised content strategy to effectively engage target audiences.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 4%.
- Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
Content Strategist
The Sultan Center
01.2014 - 06.2016
- Researched and evaluated potential new markets and products.
- Optimized digital marketing efforts to expand online presence and attract new customers.
- Monitored competitor activities, identifying opportunities for unique promotions or store offerings that set the brand apart from competitors.
- Boosted customer engagement by implementing creative retail marketing strategies.
Event Planner
Party Link
01.2010 - 01.2014
- Managed budgets effectively, monitoring expenses closely to ensure events were delivered within financial constraints.
- Managed event logistics and operations.
- Corresponded with clients to answer questions and resolve issues.
- Maximized sponsor visibility through creative placement of branding materials at various touchpoints throughout the event space.
Television Host
Scope TV
03.2008 - 01.2010
- Worked closely with wardrobe and makeup departments to achieve desired on-camera appearances, reflecting both personal style preferences and network branding guidelines.
- Coordinated with photographers, videographers and graphic designers to supplement stories with multimedia content.
- Collaborated with editors and other staff members to refine story angles and content.
- Fact-checked breaking news headlines by performing background research.
Education
High School Diploma -
Highschool
Kuwait City, Kuwait 04.2001 -
Skills
Interpersonal Communication
Business Needs Assessment
Salesforce proficiency
CRM Integration
Social Media
Strategic Marketing
Google Analytics
Market Research Analysis
Data Collection
Digital Marketing
SEO Optimization
Campaign Planning
Budget Forecasting
Continuous Improvement
User Generated Content
Google Ads
Certification
Certified Twitter specialist, Twitter FlightSchool
Timeline
Marketing & CRM Manager
Rehlat App
08.2021 - Current
Certified Google display specialist, Google certified
08-2020
Certified Google ads specialist, Google certified
05-2020
Certified Twitter specialist, Twitter FlightSchool
01-2020
Sr. Communication & Social Media Officer
Kuwait And Gulf Logistics
07.2019 - 03.2021
Digital Marketing Specialist
Katateeb For General Trading
01.2017 - 07.2019
Digital Senior Account Executive
Ghaliah Technology
07.2016 - 01.2017
Content Strategist
The Sultan Center
01.2014 - 06.2016
Certified Microsoft office specialist, Microsoft certified
02-2013
Event Planner
Party Link
01.2010 - 01.2014
Television Host
Scope TV
03.2008 - 01.2010
High School Diploma -
Highschool
04.2001 -
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