Brazina Bianca Fernandes

· Provided subject matter expertise and guidance to cross-functional teams in designing SIOCS to meet Alshaya Requirements and on agreed best practices.

· Analyze existing cross-brand and functional Business processes and procedures to identify opportunities for improvement or cost savings initiatives.

· Conducted market/Brand research and analysis to identify industry trends and customer requirements.

· Collaborated with vendors to source materials at competitive prices while ensuring compliance with regulatory standards.

· Mentored store colleagues to deliver customer satisfaction, stock management, and revenue optimization on best practices related to product design and implementation strategies.

· Drafted technical documents, such as user manuals, test cases, and training materials, to ensure the accuracy of content.

· Developed comprehensive test plans for SIOCS to ensure quality assurance standards were met.

· Identified areas of risk within complex projects then proposed mitigation strategies for the successful completion of tasks.

· Workshops with both internal and external stakeholders to gather feedback regarding product performance issues or enhancements.

· Investigated customer complaints to determine root cause then implemented corrective action plans accordingly.

· Responsible for womenswear division in Debenhams core and own buy across 7 markets (KSA, UAE, Kuwait, Qatar, Egypt, Jordan & Bahrain) and 23 stores which contributes to 23% of the sales mix. The division consists of clothing made up of 23 Host brand brands.

· Managing buying and range building of 20 own-buy brands sold in Debenhams.

· Negotiating and managing supplier relationships with local and foreign suppliers.

· Defining space requirements and assessing store execution of merchandising and promotional plans

· Presenting to Vice presidents and Business managers in weekly trade meetings and business reviews.

· Sales planning, forecasting, budgeting, and phasing for the total year

· Purchasing budgets (OTB Open to Buy). Planning, forecasting, and finalizing OTB by Country, store, and brand.

· Stock management. Maintaining ideal stock levels throughout the year during seasons in warehouses and stores.

· Setting allocation criteria and quantities by category and product type while taking into consideration turnover space and store grade.

· Preparing the selections of items that go into Sale for MSS-Mid Season Sale, EOS-End of Season Sale, and General Promotions.

· Finalizing the markdown strategies for discounts and criteria by brand.

· Managing In-season Sales and margin forecasting monthly as per business requirements.

· Leading and developing the team on a day-to-day basis. Set up Personal development plans for the team. Manage weekly meetings with the team, discussing brand performance and strategies.

· Coordinating with the marketing teams to successfully implement and launch new campaigns and promotions.