Carolina Artiaga Vera

• Nationality: Spanish
• Barcelona, 10th April 1.974

• Responsible for the planning and implementation of all marketing and commercial activities in 3countries (Kuwait, Morocco and Jordan)
• Developing sales in an efficient and effective way in all media in order to attract more customers tocome more often and buy more
• Lead and manage the country commercial activity team, marketing, other functions and the stores tooptimize sales and sustained long term profitability by generating profitability by generating moretraffic to our stores, using internal and external media
• Controls budget on regional level for the commercial agenda.

• Create the marketing communication strategy and the annual communication plan based on theregional marketing plan, commercial priorities and market / consumer insights that is anchored in thestores
• Develop the media strategy and take responsibility for the effective and efficient use andmeasurement of all media to ensure the planning and buying of media are aligned with the strategy
• This includes all media channels utilized for each campaign (owned, paid and earned) that are usedin close co-operation with IKEA Family, commercial PR and web channels
• Approval and follow up of the yearly marketing budget for the 3 markets
• Market research for the 3 markets: Analyse consumer insights, competitor analysis and benchmarkingand involved in proposal brainstorming.

• At, Al Homaizi
• Optimize sales, gross margin and profit in textile departments for Kuwait, Jordan and Moroccomarkets.

• I am responsible for developing and implementing purchasing and trade fair plans and strategy
• I ampreparing our first exhibition at Maison & Objet next September 2016
• Coordinating the openings ofour Shops in Shop at ECI (EL Corte Inglés)
• Search new suppliers and products in Asia
• In charge of obtaining new business opportunities in Asia
• Seek Global growth and international business partners
• Attending trade fairs (Frankfurt, Hong Kong, Canton, Maison &Objet, Ambiente)
• Develop new categories of products for the brand
• Negotiate with international suppliers
• Control costs and set prices

• A company specializing in Digital Marketing
• Development and implementation of marketing plans andonline projects
• As a co-founder, I continue to contribute as an external advisor
• Develop and implement management strategies
• Active team member deciding on the back-end toolsand developments
• Benchmark, monitor, analyse and evaluate market trends, customer behaviour and competitoractivities
• Build-up strategies
• Manage and coordinate SEO and SEM team, IT team and Community Manager
• Export & Marketing Manager at Savianatura as a external consultant (Socializados)
• I am responsible for developing and implementing marketing and sales plans
• I also deal with thebrand concept, product and range of flavours
• Develop brand concept and create awareness in the international market
• Launch the product on the global market
• Negotiate with international suppliers and clients in Europe and around the world
• Attend trade fairs (SeaFood, Gourmet fair)

• Licensing Company: Movies, TV Shows, Properties, Brands
• I have worked with several brands, most of them related to the TV and Licensing sector whichinvolves TV rights, licensing, animation shows and movies, and have also developed and supportedlicensing and merchandising programs based mainly on kids TV shows
• I have specialized in the
• Spanish and Portuguese markets
• I have also developed an expansion project for France
• Long staysin Asia, attending fairs and visiting factories looking for suppliers and products
• Develop the annual strategic plan for the company and for every License
• Benchmarking studies and market analysis
• Search for and selection of suppliers and products with a focus on the clients' needs
• Management team development
• Coordination of the creative and commercial teams
• In charge of obtaining new business opportunities in Europe, the USA, and Asia
• Attending trade fairs (Frankfurt, Hong Kong, Canton)
• I have closed three successful international deals
• (LucasFilms, Woolworths, TLC)
• Collaboration projects with European agents such as The Licensing Company
• I have developed a loyalty program with Asian suppliers
• (China, Hong Kong)

• On location in Chiang Mai, Thailand
• Search for and selection of suppliers and products with a focus on the clients' needs
• Technical assistance in the establishment of a distribution network for the company
• Coordinator for supplier, forwarder, and client
• Benchmarking of other international markets

• Patrick (brides' wear)
• Search for and selection of suppliers and products
• Negotiate with national and international suppliers
• Negotiate and set prices, delivery times and payment terms

• Natura, Tierra Extraña)
• Chain store and franchises specializing in exotic imports
• Search for and selection of products
• Negotiation with international suppliers (Asia, India, Morocco, Europe)
• Production quality control
• Budget control and stock evaluation
• Management and Control of Purchasing and Logistics departments

Master in Marketing Management

to the 4th, Public relations specialized in Protocol)Optimization of Human Resources (Paradis Group)Emotional Intelligence Seminar, Horeca Staffing Services