
Dynamic Business Unit Head with 17+ years of progressive leadership experience driving business growth across Enterprise Software, Autodesk Solutions, AEC Technology, Digital Construction, Customer Success, Channel Management, and Strategic Business Development throughout the GCC.
Currently leading the AEC Business Unit at Grand International Company (GIC), Kuwait, with full responsibility for a USD 15 million annual business portfolio , commercial strategy, sales performance, customer success, partner ecosystem, and operational excellence.
Demonstrated success in delivering 25–30% year-over-year business growth , maintaining 85%+ software renewal rates , and helping establish 95% Autodesk market share in Kuwait . Experienced in managing enterprise opportunities valued up to USD 1.7 million , developing high-performing teams, and building strategic relationships with customers, partners, and global technology vendors.
Recognized for consultative selling, executive stakeholder engagement, and driving long-term business value through customer-centric leadership and strategic execution.
Lead the organization's AEC Business Unit with responsibility for commercial strategy, revenue growth, customer success, business development, vendor management, and operational performance.
Key Responsibilities
Key Achievements
Led Autodesk business operations in Kuwait with responsibility for sales growth, strategic accounts, customer engagement, licensing, renewals, and business planning.
Key Achievements
Managed Autodesk channel ecosystem across the Lower Gulf region, driving partner enablement, subscription renewals, and customer success.
Key Achievements
Led subscription strategy across the Lower Gulf, supporting licensing transitions, partner readiness, customer adoption, and recurring revenue growth.
Managed enterprise software sales, strategic account development, Autodesk licensing, and customer success for major accounts.
Managed Autodesk licensing operations, subscription administration, and channel partner support.
Contributed to GIC Kuwait receiving the following Autodesk partner awards:
Outcome-Based Selling - Wilson Learning | Jul 2022 – Aug 2022
Customer Success 3.0 - Lemon Operations | Mar 2021
A-Team 2.0 Sales Excellence Program - Autodesk | Dubai, UAE | Feb 2019 – Jul 2019
Autodesk Business Model Transformation Training - Autodesk | Abu Dhabi, UAE | Sep 2015
Successful Sales Negotiations - Wideview | Dubai, UAE | Nov 2011
Target Account Selling (TAS) - Forum FZ LLC | Dubai, UAE | May 2011
Value Selling - Value Selling Associates | Dubai, UAE | May 2010