Summary
Overview
Work history
Education
Skills
Certification
Affiliations
References
Timeline
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Farah Jouhar

Farah Jouhar

Kuwait ,Al-Qosour

Summary

Experienced communications and marketing professional with 10 years of progressive experience in public relations, communications, and social media management roles. Proven expertise in managing media relations, crafting strategic communication plans, and overseeing digital marketing campaigns that enhance brand visibility and institutional reputation.

Skilled in content creation, strategic communication, and crisis management, with a track record of leading cross-functional teams and executing large-scale initiatives.

Overview

11
11
years of professional experience
1
1
Certification

Work history

Senior Communication Officer

American University of Kuwait
2021.01 - 2025.10
  • Develop and implement comprehensive communication strategies that align with the university’s objectives and branding guidelines.
  • Serve as a primary point of contact for media relations, managing high-level relationships with key media outlets, and coordinating press engagements for senior university officials.
  • Draft and oversee the creation of press releases, op-eds, speeches, articles, and other communication materials for leadership, ensuring clarity, accuracy, and alignment with institutional messaging.
  • Manage large-scale campaigns and special communication projects, including events, launches, and strategic initiatives to promote the university’s programs, research, and thought leadership.
  • Oversee content development for digital platforms, including the university website, social media channels, and newsletters, ensuring the integration of multimedia and interactive elements.
  • Lead crisis communication efforts, working with leadership to develop key messages, manage media inquiries, and guide the university’s response to critical issues.
  • Analyze and report on communication metrics, providing insights into the effectiveness of campaigns and recommending improvements for future initiatives.
  • Collaborate with various university departments and external partners to ensure cohesive, consistent, and effective communication strategies across all channels.
  • Mentor and supervise junior communication staff, providing guidance, feedback, and professional development opportunities.
  • Stay up to date with trends and best practices in digital communication, higher education marketing, and public relations.

Communication Officer

American University of Kuwait
2019.01 - 2021.01
  • Develop and implement communication strategies to support the university’s goals, programs, and initiatives.
  • Draft press releases, media advisories, newsletters, and speeches, ensuring consistent and engaging messaging.
  • Manage the university’s social media platforms, website content, and digital presence, keeping all communications channels up to date.
  • Collaborate with internal departments to promote events, programs, and achievements to target audiences.
  • Build and maintain relationships with national media outlets, responding to media inquiries and facilitating interviews with university officials.
  • Create and manage internal communications to keep faculty, staff, and students informed and engaged.
  • Assist in crisis communication efforts and provide strategic advice on reputational management.

Digital and Social Media Coordinator

American University of Kuwait
2017.01 - 2019.01
  • Plan, create, schedule, and publish content across multiple social media platforms (Instagram, Facebook, Twitter/X, Snapchat, LinkedIn, TikTok, etc.).
  • Create and ensure the application of social media policies across all platforms.
  • Monitor, moderate, and respond to audience comments and messages in a timely and professional manner.
  • Run and manage the university’s account on social media management platform: Hootsuite
  • Develop platform-specific strategies to increase engagement, followers, and overall reach.
  • Ensure all digital content adheres to institutional branding and communication guidelines.
  • Coordinate with PR and Marketing personnel to create advertising campaigns.
  • Manage all visual and textual content on the university website and portal.
  • Coordinate with the web developer and web designer to improve and restructure the university’s website.
  • Coordinate with the photographer/videographer and graphic designers to produce content for university publications and social media.
  • Track performance metrics, analyze trends, and prepare regular reports on KPIs such as engagement, reach, and conversions.

Executive Assistant to the Vice President for Admissions and Public Affairs

The American University of Kuwait
2015.08 - 2017.09
  • Assist in writing and editing e-mails, annual reports, policies and contracts.
  • Scheduling meetings and managing my boss’ calendar.
  • Coordinate with other departments regarding space reservation for events on campus.
  • Various tasks to assist the PR & marketing department (writing and editing press releases, creating and editing website content, editing university publications such as brochures, catalogs, advertisements, handbooks etc.)
  • Assist the PR & marketing department in organizing and running events on campus.
  • Performing administrative tasks such as filing, organizing office supplies, updating event schedules etc.

Student Activities Officer

American University of the Middle East
2015.01 - 2015.03
  • Managing two university societies (Engineering Society & Business Society) whereby I supervise their meetings, events, and recruitment.
  • Organizing and supervising student-run and university-run events on campus, such as the annual talent show, cultural showcase, and winter bazaar.
  • Writing press releases covering university events and announcements.
  • Creating and editing content on the university’s website.
  • Editing content on university posters, brochures and advertisements.
  • Review and approve student proposals for events held on campus.
  • Performing administrative tasks such as filing, organizing office supplies, updating event schedules etc.

Education

BA - English Literature

American University of Kuwait
Kuwait

IGCSE -

The British School of Kuwait
Kuwait

Skills

  • Bilingual: English & Arabic
  • Excellent verbal and written communication
  • Strategic planning and decision making
  • Time management and prioritization
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
  • Content management systems (CMS)
  • Social media strategy and management
  • Campaign planning and execution
  • Branding and public relations strategies
  • SEO/SEM strategies

Certification

  • Copywriting and Editing course (Universal Class, 2017)
  • Public Relations course (Universal Class, 2017)
  • CMS Training: Content Admin Essentials (Kentico, 2017)
  • Finance for Non-Finance Professionals (Center for Continuing Education, AUK, 2024)
  • The 3 Pillars of Effective Communication (2025)
  • B2B Marketing Foundations (2025)
  • Google Analytics (2025)

Affiliations

  • Reading
  • Creative Writing
  • Travel

References

References available upon request.

Timeline

Senior Communication Officer

American University of Kuwait
2021.01 - 2025.10

Communication Officer

American University of Kuwait
2019.01 - 2021.01

Digital and Social Media Coordinator

American University of Kuwait
2017.01 - 2019.01

Executive Assistant to the Vice President for Admissions and Public Affairs

The American University of Kuwait
2015.08 - 2017.09

Student Activities Officer

American University of the Middle East
2015.01 - 2015.03

BA - English Literature

American University of Kuwait

IGCSE -

The British School of Kuwait
Farah Jouhar