Fardeen Ali
SUNWAY
Summary
Experienced Growth Manager, Content Editor, and Digital Marketing Executive known for developing and executing strategic campaigns. Skilled in content creation, brand development, client relations, and growth strategies. Drive engagement and scale businesses through data-driven marketing efforts.
Overview
3
3
years of professional experience
Work History
Growth Manager
The Print Nation
Kuwait City
06.2022 - 07.2024
- Developed and implemented strategies to increase user acquisition, engagement, retention, and monetization.
- Developed content strategy plans for social media channels such as Facebook, Twitter, Instagram.
- Conducted research into industry trends and competitor activities to inform strategic decisions.
- Collaborated with designers, developers, product managers, and other stakeholders on projects related to growth hacking initiatives.
- Optimized online advertising campaigns through keyword selection and bid management.
- Built relationships with influencers in order to drive brand awareness through organic means.
- Created graphical illustrations to share market research insights.
- Sourced marketing data from existing sources, keeping costs down and diversifying streams for maximum usefulness.
Digital Marketing Executive \ Content Finalizer
Bricks
Kuwait City
06.2021 - 03.2022
- Monitored performance of campaigns using analytics software such as Google Analytics.
- Edited content across various Adobe platforms.
- Developed and implemented multi-channel digital marketing strategies.
- Assisted in the development of online advertising campaigns to generate leads and increase brand awareness.
- Collaborated with design teams to create visually appealing graphics for websites and social media posts.
- Researched new technologies that could benefit the organization's digital marketing efforts.
- Worked closely with clients in order to understand their needs and develop tailored solutions accordingly.
- Maintained relationships with external vendors providing specialized services related to digital marketing.
- Coordinated the design and development of promotional materials and digital assets, including videos, infographics, and banners.
- Managed social media profiles, implementing strategies to grow followers, engage the audience, and increase brand awareness.
- Created content for website, social media accounts, email campaigns and other digital channels.
Education
BACHELOR OF BUSINESS MANAGEMENT (HONS) - Business And Digital Marketing
SEGI University
Selangor, Malaysia10-2024
ACCA Diploma in Accounting And Business - Accounting And Business Management
Oxford Brookes University
Oxford, Oxfordshire01-2021
Skills
- Photography Expertise
- Adobe Creative Suite
- Marketing automation
- Quality Control
- Lightroom understanding
- Team Collaboration
- Adobe Photoshop
- Campaign tracking
- Optimizing performance
- Social media digital marketing
Languages
English
First Language
Hindi
Advanced (C1)
C1
Malayalam
Proficient (C2)
C2
Tamil
Intermediate (B1)
B1
Affiliations
- Street Photography
- Travel Enthusiast
- Social Networking
- Film Enthusiast
References
References available upon request.
Timeline
Growth Manager
The Print Nation
06.2022 - 07.2024
Digital Marketing Executive \ Content Finalizer
Bricks
06.2021 - 03.2022
BACHELOR OF BUSINESS MANAGEMENT (HONS) - Business And Digital Marketing
SEGI University
ACCA Diploma in Accounting And Business - Accounting And Business Management
Oxford Brookes University
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