Salesforce Commerce Cloud
Fatma Metwaly
Marketing & Business Development
Salmyia
Summary
Innovated Marketing specialist who implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
12
12
years of professional experience
13
13
years of post-secondary education
4
4
Certificates
2
2
Languages
Work History
Senior Trade Marketing
Chalhoub Group
Kuwait City
10.2022 - Current
- Orchestrated e-commerce activities resulting in 78% growth rate and 42% sales increase
- Managed site merchandising and product categorization, achieving 700% increase in online stock
- Optimized marketing spend, decreasing acquisition costs by 47% and increasing ROAS by 31.80%.
- Wrote engaging and successful marketing, advertising, and website copy
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews
Marketing & Business Development Manager
Concept Communication
Kuwait City
09.2020 - 06.2022
- Oversaw full-cycle marketing, increasing revenue by 120% and order rate by 150%
- Developed and implemented marketing strategies that boosted app download rate by 300%.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Business Development Manager
Pastamatrix, KAPICO Group
Kuwait City
10.2017 - 02.2020
- Drove business growth by establishing key relationships, achieving 120% of revenue objective.
- Established relationships with key decision-makers within customer's organization to promote growth and retention
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit
Assistant Executive Director
LINCA
Kuwait City
04.2014 - 06.2017
- Assisted in strategic management of facility budgets and improved business practices.
Marketing Supervisor
H&M
Alexandria
05.2012 - 12.2013
Education
Level 7 Diploma - Strategic Management & Innovation
Qualifi LTD.
UK 03.2022 - 03.2023
Level 7 Diploma - Leadership & Management
ATHE
UK 01.2020 - 02.2022
MBA - Business Administration, Leadership, and Management
European Business School
Cyprus, Turkey 01.2018 - 09.2019
BBA - Finance & Investment
Cairo University
Egypt 09.2011 - 06.2016
Diploma - Sales Management
Arab Academy For Science & Technology
Egypt 06.2011 - 06.2013
Diploma - Sales & Marketing
Arab Academy For Science & Technology
Egypt 01.2011 - 01.2012
Skills
Strategic Management & Planningundefined
Certification
Google Digital Marketing & E-Commerce Specialization
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
To be human you need to help others
Fatma Metwaly
Timeline
Google Digital Marketing & E-Commerce Specialization
01-2023
Senior Trade Marketing
Chalhoub Group
10.2022 - Current
Level 7 Diploma - Strategic Management & Innovation
Qualifi LTD.
03.2022 - 03.2023
Marketing & Business Development Manager
Concept Communication
09.2020 - 06.2022
Critical Thinking for better judgement
08-2020
Marketing on Instagram
08-2020
The fundamental of digital Marketing by Google
02-2020
Level 7 Diploma - Leadership & Management
ATHE
01.2020 - 02.2022
MBA - Business Administration, Leadership, and Management
European Business School
01.2018 - 09.2019
Business Development Manager
Pastamatrix, KAPICO Group
10.2017 - 02.2020
Assistant Executive Director
LINCA
04.2014 - 06.2017
Marketing Supervisor
H&M
05.2012 - 12.2013
BBA - Finance & Investment
Cairo University
09.2011 - 06.2016
Diploma - Sales Management
Arab Academy For Science & Technology
06.2011 - 06.2013
Diploma - Sales & Marketing
Arab Academy For Science & Technology
01.2011 - 01.2012
Software
Salesforce Marketing Cloud
Looker
Adjust
Contentful
Figma
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