Hammad Othman
Summary
Results-driven Operations Manager with 14 years of experience in retail management. Proven track record of optimizing processes, driving sales, and enhancing customer satisfaction. Skilled in team leadership, inventory management, strategic planning, and P&L management. Experienced in regional operations management, successfully managing multi-location operations to enhance efficiency and team productivity. Demonstrated expertise in strategic planning and process optimization.
Overview
19
19
years of professional experience
Work History
Regional Operations Manager
Vision Express Optics Brand
01.2022 - Current
- Oversee multiple store locations across Kuwait, Qatar, Bahrain, UAE, and Saudi Arabia
- Ensure operational efficiency, achieve sales targets, and enhance customer experience
- Collaborate with cross-functional teams to improve processes and enhance customer experience
- Tailor training plans to enhance team knowledge based on identified development needs
- Report to the host brand and provide weekly feedback on sales performance, footfall, and conversion rates
- Proactively drive KPIs and implement corrective actions to ensure targets are consistently met
- Optimize operating margins through effective cost management and revenue enhancement strategies
- Managed a business with double-digit million revenue, consistently hitting profit targets for two consecutive years
- Developed and implemented KFR to monitor and improve financial performance, resulting in a 5% increase in operational efficiency
- Opened over 26 new stores across the GCC, expanding the brand’s footprint and increasing market share
- Acted as a key stakeholder in the contact lens home delivery project, enhancing customer convenience and boosting sales
- Inspired the team to drive local community activities, including blood donation drives, eye test campaigns, and food distribution initiatives
- Managed a team of over 167 employees, ensuring high performance and engagement
- Led the project to install footfall count devices across all markets and stores, successfully meeting the deadline
- Designed and implemented incentive-based competitions with attractive prizes to boost team morale and simultaneously drive sales performance
- Coordinated with other regional managers to share best practices, streamline processes, and improve overall organizational effectiveness.
- Monitored and analyzed performance data, identifying areas of improvement and developing corrective action plans.
- Enhanced customer satisfaction through effective communication and problem-solving strategies.
- Collaborated with sales teams to develop strategies for increasing market share and revenue growth.
- Traveled over GCC markets monthly and visits over 35 locations to manage each store and perform reviews of individual managers.
- Developed processes to save on costs and prevent losses.
- Led weekly meetings with regional staff to review progress, address challenges and drive timely task completion.
- Managed budgets and financial reporting for the region, providing accurate forecasts and identifying areas for potential savings.
- Devised and executed training plans for new and existing staff to support competency and compliance.
- Oversaw multiple facility expansions, ensuring timely completion within budget constraints.
- Developed strong relationships with key stakeholders, ensuring continued business success.
- Increased employee retention by implementing comprehensive training programs and opportunities for advancement.
- Established performance goals for each department, monitoring progress towards objectives on a regular basis.
- Led cross-functional teams in pursuing process improvement projects, resulting in increased productivity across departments.
- Improved customer satisfaction across region, implementing customer service training for frontline staff.
- Enhanced communication and collaboration between regional teams, resulting in more cohesive and effective operations.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Assisted in recruiting, hiring and training of team members.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
Area Manager
Alshaya Group – Vision Express Optics Brand
01.2019 - 01.2022
- Spearheaded the management of a regional portfolio of stores, driving significant revenue growth and stringent cost control
- Developed and implemented standardized procedures and comprehensive training programs for staff
- Consistently surpassed business plan targets for three consecutive years
- Boosted eye test conversions to an impressive 72%
- Led and organized both internal and external training sessions with suppliers, continuously updating training materials on the platform
- Strategically arranged and managed team meetings to align on business strategies
- Executed a retail plan for the area, fully aligned with the company’s strategic objectives
- Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
- Managed daily operations for optimal performance, ensuring timely completion of tasks and projects.
- Conducted regular performance evaluations to identify areas for improvement and develop action plans for growth.
- Conducted training sessions to educate employees on best practices and procedures to increase profitability.
- Mentored junior staff members, providing guidance on best practices and professional development opportunities.
- Transformed underperforming teams into productive, profitable teams.
- Ensured compliance with all relevant regulations, maintaining detailed records and documentation as required.
- Optimized staffing levels by closely monitoring workload demands and adjusting schedules accordingly.
Area Manager
Alshaya Group – The Body Shop Brand
01.2015 - 01.2019
- Directed a team of store managers, significantly enhancing sales performance and upholding brand standards
- Conceptualized and executed innovative marketing initiatives to attract and retain customers
- Achieved a remarkable 64% footfall conversion rate
- Successfully turned around the Bahrain market sales budget from negative to positive
- Revitalized underperforming teams, transforming them into high-performing units
- Designed and implemented engaging in-store activities, sharing best practices across the region
- Oversaw the successful opening of new stores in Kuwait and Bahrain
- Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
- Managed daily operations for optimal performance, ensuring timely completion of tasks and projects.
- Conducted regular performance evaluations to identify areas for improvement and develop action plans for growth.
- Conducted training sessions to educate employees on best practices and procedures to increase profitability.
- Continuously improved operational procedures through ongoing evaluation of existing practices, incorporating feedback from team members and adopting industry best practices.
- Transformed underperforming teams into productive, profitable teams.
- Implemented cost-saving measures that resulted in significant financial savings for the company without sacrificing quality or service.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Store Manager
Alshaya Group – The Body Shop Brand
01.2012 - 01.2015
- Successfully managed day-to-day operations, including inventory management and staff scheduling
- Achieved consistent sales growth and high customer satisfaction ratings
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
Assistant Store Manager
Alshaya Group – The Body Shop Brand
01.2010 - 01.2012
- Assisted the store manager in daily operations, inventory control, and staff supervision
- Contributed to achieving sales targets and visual merchandising excellence
- Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
Sales Associate
Alshaya Group – The Body Shop Brand
01.2008 - 01.2010
- Provided exceptional customer service, product knowledge, and sales support
- Maintained a clean and organized store environment
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
- Built relationships with customers to encourage repeat business.
- Engaged with customers to build rapport and loyalty.
- Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
Showroom Manager
Reginal United Group Company
01.2006 - 01.2008
- Oversaw showroom operations, including inventory management and customer interactions
- Trained and motivated staff to deliver outstanding service
- Oversaw daily operations of the showroom, ensuring a clean, organized, and welcoming environment for customers.
- Collaborated with company leadership on strategic planning initiatives to optimize profitability and long-term success of the showroom.
- Increased showroom sales by implementing effective visual merchandising strategies and product displays.
- Generated personal sales to meet or exceed established sales goals.
Education
Bachelor of Business Administration - Marketing
Aleppo University
01.2004
Diploma - Computer science
Institute of higher studies
01.2006
Skills
- Financial Analysis
- Team Leadership
- Strategic Planning
- Inventory Management
- Customer Experience Enhancement
- P&L Management
- Operating Margin Optimization
- Operational efficiency
- Excellent interpersonal skills
- Outstanding communication skills
- Forecasting
- Key performance indicators
Languages
Fluent in English
Fluent in Arabic
Dateofbirth
Kuwait, 10/17/81
Off-Roading and Discovering New Places and Advent
I thrive on adventure and sports that give me an adrenaline rush. Whether it's scaling a mountain, surfing wild waves, or racing down a winding trail, I'm all about pushing my limits and feeling that exhilarating surge of energy
Timeline
Regional Operations Manager
Vision Express Optics Brand
01.2022 - Current
Area Manager
Alshaya Group – Vision Express Optics Brand
01.2019 - 01.2022
Area Manager
Alshaya Group – The Body Shop Brand
01.2015 - 01.2019
Store Manager
Alshaya Group – The Body Shop Brand
01.2012 - 01.2015
Assistant Store Manager
Alshaya Group – The Body Shop Brand
01.2010 - 01.2012
Sales Associate
Alshaya Group – The Body Shop Brand
01.2008 - 01.2010
Showroom Manager
Reginal United Group Company
01.2006 - 01.2008
Diploma - Computer science
Institute of higher studies
Bachelor of Business Administration - Marketing
Aleppo University
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