Heba Al-Sayed
Marketing & Social Media Manager
Kuwait City,KU
Summary
Go-getter candidate eager to utilize analytical and market research &strategic planning skills. Adept at event planning, media relations and social media management. Excellent communication skills with comprehensive understanding of communications industry.
Overview
19
19
years of professional experience
Work History
Marketing & Social media Manager
Beautique cosmetics intl. (Kuwait/Dubai), Toni&Guy salons (Kuwait/Oman /Qatar)
8 2019 - Current
- Develop strategies and tactics to get company’s word out
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Work with a variety of organic and paid acquisition channels like content creation, content curation, and pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis
- Produce valuable and engaging content for social media that attracts and converts targeted groups into customers
- Build strategic relationships and partner with key industry players, agencies and vendors
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
- Coordinate with social media partners, influencers for ads and set schedules
- Work with company graphic designer to plan, create posts and campaigns
- Ensure that the company's website is being updated in terms of products uploaded and banners
- Responsible for the assurance of high-quality content and customer-facing communication on digital properties
- Develop the communication guidelines for digital content style guides for the different touchpoints and channels (including website, mobile app, banners, newsletters, social media, and others)
- Increase customer engagement, loyalty and lifetime value through personalized content delivery on digital platforms
- Adopt content creation strategies to improve the customer experience and increase customer loyalty and retention.
Brand Manager
Al-Thiqa Food Group
03.2017 - 07.2019
- Developing a pricing strategy that maximizes profits and market share
- Supporting sales and lead generation efforts & creating promotions
- Understanding and developing budgets, including expenditures, research and development appropriations, and return-on-investment and profit-loss projections
- Developing and managing advertising campaigns
- Organizing company conferences, trade shows, and major events
- Building brand awareness and positioning
- Evaluating and maintaining a marketing strategy
- Directing, planning and coordinating marketing efforts
- Communicating the marketing plan
- Researching demand for the organization's products and services
- Evaluating competitors
- Handling social media, public relation efforts, and content marketing.
Marketing & Operations Manager
PH7 Group
08.2016 - 02.2017
- Preparing and delivering marketing plans within key objectives
- Working with in-house designers to produce materials of visual impact and within brand guidelines
- Involving key stakeholders for product at each stage of campaign, and reporting results once completed
- Generating and executing marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, YouTube and many more
- Generating reports for digital marketing campaigns using data-based analytics tools and also presenting this data in an easy-to-understand format
- Sourcing advertising opportunities and placing adverts in the press, radio or TV as appropriate to the product or service
- Liaising with media, printers and publishers as required and managing the production of marketing materials such as leaflets, flyers, posters and newsletters, including newsletters and DVDs
- Liaising with events coordinators to maximize visibility at conferences, receptions and exhibitions, including compiling product and literature lists to display or demonstrate
- Attending key conferences to manage booth, do customer interviews and focus groups
- Monitoring competitor activity and generating leads for products and services.
Merchant Relations Manager
Gulf Bank of Kuwait
03.2014 - 07.2016
- Marketing credit card systems and supporting services for business customers; attracting and retaining client relationships to meet sales objectives
- Offering and providing bank card information services to clients
- Assisting clients in the set-up of bank card accounts and processing systems
- Responding to issues that may require troubleshooting
- Ensuring the maintenance of systems and accounts including inquiries regarding billing, payments, and procedural issues
- Developing and maintaining relationships with clients; identifies client requirements and recommending appropriate services
- Responding to customer inquiries on internal products, services and credit card processing activities for the industry
- Managing, collecting and reporting on sales statistics
- Interfacing with various sales channels to facilitate the prompt referral of leads.
Senior Relationship Officer
National Bank of Kuwait
11.2005 - 12.2009
- Managing all daily operations, including opening and establishing accounts, credit cards and loans for targeted clients
- Calculating credit and loan limit and establishing fixed deposits
- Solving and handling customers’ problems and complaints
- Checking and inspecting clients against our bank and central bank regulations
- Achieving monthly and annual sales targets, quality assurance and customer service
- Doing all the operational tasks in the branch from opening accounts, establishing cards, loans issuing payment guarantee orders.
Education
Advance Digital Marketing Course -
Advance Digital Marketing Course - undefined
Digital Marketing Courses - undefined
Cambridge university TKT degree - undefined
Kuwait University, B.A. in English Literature & French, GPA3.5 - undefined
Fajir Al Sabah School Kuwait, Secondary School Certificate - undefined
Skills
undefined
References Available
True
Personal Information
- Nationality: Egyptian
- Marital Status: Single
Timeline
Brand Manager
Al-Thiqa Food Group
03.2017 - 07.2019
Marketing & Operations Manager
PH7 Group
08.2016 - 02.2017
Merchant Relations Manager
Gulf Bank of Kuwait
03.2014 - 07.2016
Senior Relationship Officer
National Bank of Kuwait
11.2005 - 12.2009
Marketing & Social media Manager
Beautique cosmetics intl. (Kuwait/Dubai), Toni&Guy salons (Kuwait/Oman /Qatar)
8 2019 - Current
Advance Digital Marketing Course -
Advance Digital Marketing Course - undefined
Digital Marketing Courses - undefined
Cambridge university TKT degree - undefined
Kuwait University, B.A. in English Literature & French, GPA3.5 - undefined
Fajir Al Sabah School Kuwait, Secondary School Certificate - undefined
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