Dynamic professional with expertise in forecasting and inventory management, pricing strategies, and data analysis. Proven track record in retail sales planning and management, leveraging strong relationship building and negotiation skills to drive sales and marketing strategies. Adept at developing branding initiatives and effective communications to enhance market presence. Committed to advancing career in strategic retail management while continuously enhancing core competencies.
Overview
19
19
years of professional experience
Work History
Sales Manager
Jashanmal National Company (Kenwood)
02.2024 - 04.2025
Overseeing Kenwood sales in Kuwait across various channels, including power retailers, hypermarkets, online platforms, and co-operatives
Develop account-specific targets aligned with annual plan to drive market growth, and provide guidance and support to team of sales executives and promoters
Strategically optimize inventory management by implementing plans to expedite clearance of slow-moving or obsolete stock items, ensuring optimal inventory levels according to established guidelines
Key Accounts Manager
Gulf Group for Mechanical & Electrical Works (Black & Decker)
07.2019 - 01.2024
Oversaw sales for key accounts, optimizing product categories, and establishing robust distribution network encompassing over 75 outlets for Black & Decker
Ensured comprehensive product availability across key categories with range of over 150 SKUs
Lead sales team to meet targets, maintaining optimal inventory levels, and ensuring effective sell-through
Controlled all stakeholder communications and resolving issues to foster strong customer satisfaction
Developed deep understanding of account requirements, including promotions, negotiating terms, monitoring competition, branding strategies, analyzing historical data, and implementing merchandising tactics to maximize sales and profitability
Generated various reports to facilitate strategic planning, budgeting, and adherence to timelines
Achieved consistent growth (exceeding 10%) in key accounts by fostering strong relationships, thereby solidifying brand's presence
Spearheaded and supervised total sales exceeding KD 1 million across diverse key accounts
Negotiated contracts with clients, securing favourable terms for the company.
Conducted business reviews to ensure clients received satisfactory services.
Assistant Marketing Manager
Easa Husain Al Yousifi (Best Al Yousifi)
06.2017 - 06.2019
Oversaw the annual marketing budget to ensure activities are within allocated limits and closely monitoring expenditures
Cultivated relationships with multiple vendors for various marketing activities to secure competitive pricing
Coordinated social media efforts to ensure comprehensive brand coverage across different departments and products
Ensured timely implementation of monthly offers for marketing campaigns and flyers
Orchestrated applications for various licenses required for promotions
Directed the execution and monitoring of social media advertisements and campaigns
Proprietor
Orchid Enterprises (Nestle)
Pune, India
12.2012 - 05.2017
Exclusive distributor for Nestle curds in the Pune city area.
Oversaw sales for retail (over 500 outlets) and key accounts (hypermarkets & supermarkets numbering more than 45 outlets), with an annual turnover exceeding USD 400,000.
Directed all operational aspects of the business, including sales, promotions, logistics, accounting and finance (budgeting and cash flow), HR, legal matters, branding, and facilities maintenance.
Supervised a team of up to 15 employees and coordinating operations with 9 vehicles.
Conducted regular market visits to ensure product availability, maintain relationships with key stakeholders & resolve issues promptly.
Implemented strategies to maintain optimal stock levels, manage product expiry, and minimize returns.
Negotiated business terms with new stores, including margins, credit limits, returns policies, and promotional activities.
Collaborated closely with Nestle on sales, purchases, promotions, supply chain management, claims, and branding initiatives.
Achieved over a 50% increase in SKU penetration across key accounts
Successfully lowered average expiry and returns by 5%
Demonstrated a strong track record of high sales with newly launched flavored yogurts
Product Supervisor
Easa Husain Al Yousifi (Best Al Yousifi)
01.2010 - 05.2012
Oversaw sales of Panasonic AV accessories in Modern Trade channels (Hypermarkets, Power Retailers).
Established and expanded distribution network to enhance product presence in stores through effective networking.
Coordinated and expanded sales efforts within designated area, introducing new products and overseeing market penetration strategy. Conducted continuous analysis and evaluation of business and competitive landscape.
Supervised and supported sales team, providing training and motivation to achieve agreed-upon objectives and targets.
Developed sales forecasts and ensured optimal inventory levels and SKU availability in outlets.
Decided on product pricing, offers, and maintained margins according to policy, while negotiating business terms.
Administered product promotions and visual merchandising, ensuring timely communication on new product launches.
Prepared reports and analyses, continuously assessing additional requirements for improvement.
Established comprehensive distribution network across Kuwait through appointment and management of channel partners.
Surpassed sales target for accessory products by 20% in 2011.
Marketing Executive
Carrier Kuwait Air Conditioning
12.2007 - 09.2009
Oversaw sales operations for WRAC & DFS Air Conditioners in both contractor and retail channels.
Expanded business by appointing new retailers and contractors.
Maintained regular communication with customers to ensure ongoing business relationships and provided exemplary support.
Directed logistics to guarantee timely product delivery and installation.
Coordinated events such as seminars, conferences, Annual Dealer Day, and factory visits.
Directed both ATL and BTL activities for all Carrier Products in Kuwait.
Prepared, supervised and monitored annual marketing budget.
Generated sales of USD 350,000 from select accounts within short timeframe in 2009.
Expanded retail channel presence by appointing four new retailers and acquiring business from new contractors.
Recognized with 'Bravo Award for Customer Satisfaction' within six months of joining Carrier Kuwait in 2008 and 'Bravo Award for Teamwork' in 2009. Instrumental in achieving ACE Gold Quality Certification.
Marketing Analyst
Euro Group (Nokia)
05.2007 - 11.2007
Oversaw collection of customer data from more than 40 stores, analysis and generated reports for senior management.
Carried out competitive analysis and market research, significantly collaborating on product management decisions.
Conducted training sessions for all sales personnel on product features and functionalities.
Prepared order forecasts for all devices and accessories based on demand and inventory levels.
Ordering Officer
Alghanim Industries (General Motors)
12.2005 - 04.2007
Executed monthly analysis of orders and vehicle inspections for all General Motors brands.
Prepared monthly ordering forecasts for six showrooms covering Chevrolet, Cadillac, and Hummer models.
Played key role in resolving pending issues & successfully processing claims amounting to US$ 1.2 million from General Motors.
Senior Supply Chain & Order Management Specialist at Jashanmal National Company LLCSenior Supply Chain & Order Management Specialist at Jashanmal National Company LLC