Huda AlSaleh
Creative & Brand Manager
AlShuhada,
Summary
Energetic and creative individual with knack for understanding market trends and consumer behavior. Possesses in-depth understanding of branding strategies and digital marketing, combined with proficiency in leveraging social media and content creation. Committed to driving brand growth and enhancing customer engagement.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
5
5
Certifications
2
2
Languages
Work History
Creative & Brand Manager
Hamad Abdullah ALEssa & Sons Co. - AlSafat/ Ajeeb
07.2024 - Current
- Lead creative projects including developing ideas, presenting concepts, and managing execution.
- Created and developed concepts and products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Managed end-to-end project/product lifecycle, from ideation and creative briefs to final delivery, consistently meeting deadlines and staying within budget.
- Coordinated the planning and execution of events, ensuring seamless delivery and alignment with brand goals.
- Strategized, planned, and executed influencer campaigns to drive brand awareness and engagement.
- Monitor trends in the creative industry and apply them when appropriate.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Built and nurtured relationships with key stakeholders, partners, and influencers, expanding brand presence and engaging with target audiences.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
- Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Created and managed social media campaigns to increase brand engagement.
- Collaborate with external vendors, Suppliers and partners from our around the world to ensure projects are completed successfully.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
PR & Social Media Specialist
3P Plus
12.2018 - 06.2024
- Developed comprehensive social media strategies and plans to align with project goals, driving engagement and brand awareness.
- Managed multiple social media accounts across various platforms, ensuring consistent messaging and content tailored to each audience.
- Created original content and user-generated content (UGC) to engage and grow online communities.
- Set and established clear social media objectives for projects, ensuring alignment with overall marketing strategies.
- Designed and executed paid social media campaigns, optimizing for ROI and reaching target demographics effectively.
- Identified, negotiated with, and managed relationships with social media influencers to promote projects and enhance brand presence.
- Conceptualized, planned, and implemented successful product and campaign launches across digital channels.
- Led the creative process from concept development to final execution, ensuring campaigns were innovative and aligned with brand identity.
- Generated actionable reports and insights to assess campaign performance, adapt strategies, and stay ahead of market trends.
- Collaborated closely with the Creative Director and Marketing Director to ensure cohesion between social media efforts and broader marketing initiatives.
- Developed, initiated, and managed projects, monitored costs, and tracked performance against KPIs to ensure successful outcomes.
- Planned and executed events from start to finish, ensuring smooth logistics, coordination, and alignment with brand objectives.
- Worked directly with photographers, videographers, and graphic designers to produce high-quality, engaging social media content.
- Cultivated strong relationships with clients, ensuring positive collaboration and effective communication.
- Regularly reported on project progress, highlighting key successes, challenges, and technical issues to management.
- Adapted and modified project plans to address shifting needs and ensure alignment with organizational goals.
- Provided detailed monthly social media insights and performance reports, offering data-driven recommendations for improvement.
- Consistently met project deadlines while maintaining high-quality work and attention to detail.
Social Media Executive
Line Company
09.2018 - 11.2018
- Manage multiple social media accounts.
- Create a social media strategy and plan.
- Collaborating with Photographers/Videographers and Graphic Designers to ensure that posts are engaging.
- Content creator for various social media platforms.
- Develops engaging, creative, innovative content for regularly scheduled posts.
- Monitors and develops reports on competitor activity within social media.
- Create brand awareness.
- Respond to comments on social media on time.
- Monthly analysis and reporting on the effects of the published content.
PR & Media Officer
Mubaader Services
05.2015 - 07.2018
- Take professional pictures/ videos in a studio or on location.
- Work closely with clients and colleagues to produce high-quality images and videos.
- Use different techniques to enhance the photographs as required.
- Recommend creative ideas to exceed expectations of goals and objectives.
- Planning for photoshoots.
- Edit the videos with a premiere program.
- Event planning and execution.
- Organizing and attending promotional events.
- Help the marketing team with creative ideas.
- Oversee photographers and other videographers in the department.
- Work closely with graphic designers.
- Food tastings and suggestions for our clients' restaurants.
Senior Customer Service
Advanced German Company
03.2012 - 04.2015
- Respond to incoming calls, emails and other messages from customers and give them the right answers and directions.
- Supervising staff and assigning tasks.
- Reporting to superiors.
- Solving customer inquiries and problems and improve strategies.
- Responsible for preparing and tracking medical shipments to Germany and Switzerland.
- Stay up to date on all changes, developments and enhancements for all systems, products, and upgrades.
- Actively listen to our customers and our team to understand their needs.
Education
Bachelor of Business Administration - Business Administration And System Analysis
AOU
09.2009 - 07.2014
Skills
Strong project management
Campaign planning
Brand-building strategies & positioning
Product positioning
Social media strategy
Media planning
Creative direction
Social media campaigns
Influencer marketing
Event coordination
Competitor analysis
Target audience identification
Photography direction
Marketing campaigns
Problem-solving
Creative & ideas person
Time management
Attention to details
Strong communication skills
Problem analysis and solving
Self-motivation
Working under pressure
Ability to work in team
Certification
CAP Diploma
Personal Data
Date of Birth: April, 25, 1991
Nationality: Iraqi
Religion: Muslim
Marital Status: Single
Timeline
MoodBoard Creation Course
10-2024
Creative & Brand Manager
Hamad Abdullah ALEssa & Sons Co. - AlSafat/ Ajeeb
07.2024 - Current
Creative Thinking Course
11-2023
Digital Marketing
04-2021
PR & Social Media Specialist
3P Plus
12.2018 - 06.2024
Social Media Executive
Line Company
09.2018 - 11.2018
Videography workshop with Abdulaziz AlSorayia
06-2016
PR & Media Officer
Mubaader Services
05.2015 - 07.2018
CAP Diploma
03-2015
Senior Customer Service
Advanced German Company
03.2012 - 04.2015
Bachelor of Business Administration - Business Administration And System Analysis
AOU
09.2009 - 07.2014