Jonathan Harborne-Jinks
London
Summary
Experienced Affiliate Marketing Manager specializing in developing lead generation programs tailored to specific demands.
Expertise includes managing and optimizing affiliate publishers to achieve performance-driven results. Career highlights include collaborating with blue-chip clients on email marketing strategies and contributing to a financial lead generation startup, growing its private affiliate network to over £4 million in annual revenue.
Overview
14
14
years of professional experience
Work History
Affiliate Marketing & Performance Contractor
Trafficwrks
06.2019 - Current
- Assessing individual clients requirements or identifying online performance issues and presenting solutions back to them.
- Creating social media audiences tailored to niche and affiliate programs.
- Building Reddit communities to over 13k members, driving traffic worth over £10,000 per month to various affiliate programs.
- Managing client communities on Affiliate commission basis.
- Preparing detailed analytical insight reports covering all online activity.
- Building out data capture in custom CRMs for better ROI and cost analyzing.
- Creating custom affiliate marketing programs.
Marketing Manager - Contract
iQ Student Accommodation
07.2019 - 09.2019
- Tasked with implementing digital aspects of the new Digital Transformation strategy put in place to modernise iQ’s online acquisition and retention of student customers.
- Collating all reports and recommendations, this involved on-page amendments, managing other partners in regards to translations and technical work to be carried out in their Drupal based website.
- Implementation of all SEO recommendations from iQ’s digital agency, this involved on-page amendments, managing other partners in regards to translations and technical work.
- Refining university and accommodation listings on various websites and platforms to assist with local SEO.
- Identify keyword opportunities for the marketing team to build new content, targeting a mix of long and short tail keywords.
- Deep-dive into website analytics, and build custom Google Datastudio dashboards to better reflect day to day marketing activity, also allow the team to pull reports of important business metrics more easily.
Marketing Manager - Contract
Incsub
07.2018 - 02.2019
- Managing paid acquisition channels such as Google Adwords, Twitter & Facebook Ads.
- Exploring further paid acquisition channels with the most relevant audiences for the companies products.
- Identifying better ways to identify, and segment company audiences, from a range of sources, to use in paid media.
- Brought fresh analysis of SEO/SERP performance for the company website, as well as competitor analysis. This was done with a combination of Google Webmaster tools, Ahrefs, and LSI keywords.
- Problem solve through analytics, website traffic issues that were affecting the companies revenue, including working on resolutions.
- Explored and created a more built out customer retention program through email marketing, targeting relevant events tagged in Mixpanel.
- Identified areas that had a lack of conversion and worked on ways to better engage website traffic, ultimately to increase free trials of the companies products.
- Produced better reporting of all CPA activity through funneling analytics data into custom dashboards in Google Datastudio.
- Outlined strategies that I felt would be beneficial to create in Mailchimp, to engage and convert from the companies email lists.
- In addition to strategies promoted, created new keyword/angle relevant landing pages to better the overall conversion rate from all traffic sources.
- This helped to hugely improve page relevancy scores within Google and Facebook.
Senior Account Manager - Permanent
Mediaplan ltd
10.2015 - 07.2018
- Working with new head of performance, on a changed direction for the company to build an UK affiliate network, the foundation of which, is the companies own inhouse products, which i helped build up from scratch to a now yearly revenue of £4 Million +.
- Helping to bring a new affiliate operations manager up to speed, on managing the companies inhouse products, how to manage daily quotas with affiliates and analysing the key aspects of affiliate KPIs for lead quality.
- Focusing the companies ever growing email marketing list, on new products for re-marketing revenue.
- For this a new email platform, Smartfocus, was onboarded.
- Liaised with two sets of technical teams for Smartfocus API integration with Mediaplan CRM, for real time email trigger activity, and behavioural segmentation.
- Continued activity on sourcing new products with3rd parties, for affiliate lead generation in excess of £20,000 revenue per month.
- Negotiating commission rates, and the creation of new non-existent financial verticals for the UK market, B2B and B2C, for lead generation with new partners.
- Managing the transition for3rd party products that performed well, into inhouse products for the Mediaplan CRM, and connecting buyers with the relevant individuals in the company to take that relationship forward.
- Occasional re-negotiation with certain key3rd party product partners, to keep Mediaplan as the preferred supplier.
- This would include monthly quotas and commission paid for revenue.
- Liaising with technical and design individuals on building new, branded landing pages, and integration for any new products we wished to test or build on.
- Researching and reporting on the latest performing products and traffic channels, that are currently doing well in the affiliate marketing space.
- Weekly analysis of all activity, KPIs of each.
- Friday sit down presentation to the performance marketing and inhouse digital teams.
- End of month reporting from partners of all valid leads, and performing lead identifiers we pass over with each lead, so I can best optimise with the traffic channels used.
- Continued affiliate recruitment, and negotiation of commission rates.
Performance Marketing Manager - Permanent
Mediaplan ltd
10.2014 - 10.2015
- Expanding the email marketing system past the existing pure360 platform, to a self hosted and in house operation, and managing all internal email data.
- Expanding email marketing lead generation channel to new financial products.
- Sourcing of new affiliate partnerships and building up those relationships, including commission negotiation
- Being the sole individual to source new product partners, for in house and affiliate lead generation to increase company revenue.
- Taking end of month reporting for each affiliate partner, and analyzing the quality of each KPI, of their lead generation activity, to feedback in order to lift overall lead quality with lead buyers.
- Solely managing affiliates, their respective lead generation channels and the quality of each KPI, of their lead generation activity, to feedback in order to lift overall lead quality with lead buyers.
- Reporting to, and engaging with the head of performance, on our monthly performance and how we could continually improve from analysis of affiliate KPIs.
Digital Marketing Executive - Permanent
Clixel ltd / Now Mediaplan ltd
10.2013 - 10.2014
- Taking responsibility for the email marketing channel for finance lead generation, all aspects including email creatives, segmentation, targeting and re-marketing.
- Managing and communicating with affiliates, and their daily quotas.
- Handling end of month reporting for all affiliates.
- Assisting with QA of all leads that were generated and recorded into the CRM.
- Creation of white label landing pages for affiliates.
- Liaising with tech team for any affiliate requirements or projects.
Senior Email Marketing Executive - Permanent
Experian Cheetahmail
01.2011 - 10.2013
- Sending out daily email campaigns for clients such as QVC, Carnival and P&O Cruises, Vodafone, Carling and Burberry, Barclays, Hobbs using the Cheetahmail system
- Segmenting data to exact requirements for various campaigns and subject line testing.. system.
- Carrying out Quality assurance reviews on emails being deployed.
- Customer relation management with main clients, maintaining good relations and giving advice on best practices.
- Creation and deployment of mobile optimised campaigns.
- Creation and design of dynamic emails and automated trigger campaigns.
- Utilising social sharing and posting from emails Using analytical programs and platform tools for post-deployment analysis and interpretation.
- Creation and design of dynamic emails Liaising on client strategy with account management, and generating ideas.
- Project management of backend script setup and process for outgoing automated email campaigns and data collection along with other various processes.
- Coordination and delegation of work for team members.
- Strategising with the client on what programs would deliver best ROI.
- Maintaining best practise for spam regulations and data work.
Education
BA (Hons) Degree - Graphic Design
University For The Creative Arts Epsom
01.2007
3 A Levels - undefined
Solihull Sixth Form College
01.2003
9 GCSE’s - B - C grade
Tudor Grange Secondary School
01.2001
Skills
- All aspects of an Affiliate marketing program setup The overall strategy and planning Profit and payout modelling according to product type Affiliate recruitment and optimization of traffic sources
- Building and managing communities, tailoring the engagement and content to desired CPA outcome
- Email marketing From platform and deliverability technicals, to list management and program strategy
- Web/Conversion funnel setup and optimization
- Paid traffic source guidance, optimization of audience and adverts
- Content planning & optimization according to traffic source goals
- Online presence analysis (social, SEO)
- Google analytics, Google dashboards, Google tag manager
- Web asset optimization (site, landing pages for SEO or paid relevancy score)
Timeline
Marketing Manager - Contract
iQ Student Accommodation
07.2019 - 09.2019
Affiliate Marketing & Performance Contractor
Trafficwrks
06.2019 - Current
Marketing Manager - Contract
Incsub
07.2018 - 02.2019
Senior Account Manager - Permanent
Mediaplan ltd
10.2015 - 07.2018
Performance Marketing Manager - Permanent
Mediaplan ltd
10.2014 - 10.2015
Digital Marketing Executive - Permanent
Clixel ltd / Now Mediaplan ltd
10.2013 - 10.2014
Senior Email Marketing Executive - Permanent
Experian Cheetahmail
01.2011 - 10.2013
3 A Levels - undefined
Solihull Sixth Form College
9 GCSE’s - B - C grade
Tudor Grange Secondary School
BA (Hons) Degree - Graphic Design
University For The Creative Arts Epsom
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