Lamya Meski
Summary
Accomplished professional with extensive expertise in leadership excellence, product development, and strategic sales support. Demonstrates proficiency in data analysis, project management tools, and customer relationship management. Skilled in business development, operational management, and high-volume restaurant operations. Adept at managing multi-site planning and forecasting, with a strong focus on ethical conduct and innovative thinking. Committed to enhancing customer relations through advanced negotiation and cultural awareness. Career goals include leveraging hospitality expertise to drive brand strategy development and market research initiatives.
Overview
27
27
years of professional experience
5
5
years of post-secondary education
Work history
Deputy General Manager – Business Director
Soucolat –Gusto Group Food Services
05.2017 - 07.2025
- Responsible for providing strategic leadership for the company by working with the Board of directors to Design strategy and set goals for growth.
- Ensuring the department meets its goals and objectives by setting standards and monitoring performance.
- Coordinating with other departments to ensure that all projects are completed on time and within budget.
- Making sure that all company policies and procedures are always followed by employees.
- Evaluating the performance of supervisors to ensure that they are meeting performance standards.
- Establishing policies and procedures for the department to ensure efficient operations.
- Reviewing employee performance appraisals to ensure that they are accurate and fair.
- Managing employees within the department, including hiring new staff when needed.
- Developing and maintaining relationships with clients or other departments within the organization to promote teamwork and cooperation.
- Overseeing day-to-day business operations within the department to ensure that it is running smoothly.
- Regularly update projections and manage work to meet or exceed projected revenue targets.
- Manage project budgets to maintain high client satisfaction while meeting or coming in below budget.
- Find ways to save company money by improving/streamlining internal systems or procedures.
- Managing & executing All business proposals, Franchises & large-Scale Corporate Companies.
- Consistently meet internal and external deadlines.
Brand Development Director
The Victorian Pastry & Chocolatier
05.2015 - 01.2017
- Lead proposal process for new business opportunities by adhering to Gusto-Group policies for new business approach and development.
- Consistently meet internal and external deadlines.
- Regularly update projections and manage work to meet or exceed projected revenue targets.
- Manage project budgets to maintain high client satisfaction while meeting or coming in below budget.
- Find ways to save company money by improving/streamlining internal systems or procedures.
Event Manager – Wedding Planner and Flower Shop Director
Al Jarra Flowers
01.2013 - 01.2015
- Directing day to day operation in the Flower Shop: stock list, flower inventory, order lists, flower arrangement, flower vases, flower training and managing 55 employees.
- Meeting companies for corporate deals and business for clients' accounts.
- Handling all suppliers in Kuwait and abroad: Holland, Columbia, Ecuador, Spain, Africa and India.
- Directing the events organizing and weddings planning for clients from Kuwait and outside Kuwait.
- Managing All financial issues, cost control, employees Human resources and government paper work.
Commercial & Marketing Manager
Le Notre Franchise
Dubai
03.2008 - 01.2013
- Multi-unit operations management _ project planning & development vendor sourcing & negotiating.
- Successfully launched the new chocolate division and created 16 types of new branded chocolates as a added value to Le Notre Franchise as one of the most successful food & beverage and catering companies.
- Introduced the tender chocolates concept to all airways and corporate divisions in all middles east corporate companies.
- Prepare the media plans and budget studies.
- Recruits and trained the new employees.
- Managed functions and events for high end jewellery and watches companies.
- In charge of production and liaising with head office in France.
- Maintained expenses below budget through accurate planning, waste reduction, purchasing and cost-effective production procedures.
- Planned and managed significant remodelling projects that enhanced the ambiance of the company.
- Accountable for budgeting, cost control, payroll, general accounting and full profit and loss statement.
Food & Beverage & Event Consultant
Thomas Klein Intel
Dubai
01.2007 - 03.2008
- Managing daily Operation for three fine dining restaurants and coffee shops.
- Begetting & revenue analysis.
- CK Forecast.
- Marketing & promotional plans.
- Menu Engineering & development.
- Implementation Of operational standards.
- Human resource & recruitment.
- Product Development & R&D.
- Providing Full consultancy service in F&B field.
Franchise General Manager
Senor Pico – Intercontinental hotel
Muscat
01.2003 - 01.2007
- Directing the day-to-day operation.
- Employees Development through training.
- Managed and directed senor Pico, which is a Mexican Vip restaurant part of Tradervics chain.
- Budget & Revenue increase from 2M$ to 6M$.
- Strategy & Implementation for standards policies.
- Budgeting, accounting, planning, and daily inventories.
Lounge, Banqueting and Conference Manager
Chedi Hotel
Muscat
01.2002 - 01.2003
- Opening crew of the Chedi Hotel.
- Managed and organized all the functions and vip conferences and seminars held in chedi and all Embassies in Oman.
- Implemented training course for new recruits 150.
- Increased revenues by 15% by implementing new sales & marketing strategies.
- Implemented customer focus training courses.
- Expanded sales to include mass-market accounts.
- Expanded customers from 100 to 350 per night.
- Coached and developed all the service crew team.
- In charge budgeting, accounting, planning and daily inventories.
- Implemented training courses for new recruits - speeding profitability.
- Tripled division revenues.
Host & TV producer
2M TV Channel
Casablanca
01.2000 - 01.2002
- Produced 14 different kind of TV shows.
- Organized the financial and technical part of every shooting inside and outside the studio.
- Managed all the public relation, artist contact, reservations, and negotiations of every show.
- Organized Big events: film festivals, exhibitions, music festivals, theatre festivals, VIP and stars parties.
Marketing & public Relation Executive – Part time
Icoges Language Center
Casablanca
01.1999 - 01.2000
- In Charge of sales & marketing of the center with different international companies.
- Negotiated sponsoring and publishing of all marketing and promotions.
- Organized events and special theme events on a monthly basis.
- Implemented the partnership with international organization’s.
Education
BA English Literature - English Literature
Universite Hassan II
Morocco 09.1990 - 08.1995
Skills
- Leadership excellence
- Product development knowledge
- Performance measurement
- Strategic sales support
- Sales projections and reporting
- Innovative thinking
- Ethical conduct
- Data analysis proficiency
- Project management tools mastery
- Customer relations
- Business development
- Multi-site planning and forecasting
- Front-of-house management
- Retail staff management
- Operational management
- Sales and labour forecasting
- Customer relationship management
- Back-of-house management
- Hospitality expertise
- Live event promotion
- Customer care
- Managerial support
- Supply chain management
- Marketing strategy development
- External recruitment
- High-volume restaurant operations
- Brand strategy development
- Employee performance management
- Hospitality staff management
- Crisis handling
- KPI management
- Event planning
- Client relations
- Supplier negotiation
- Product development
- Business networking
- Market research
- Advanced negotiation
- Customer Service
- Leadership skills
- Team Leadership
- Cultural awareness
- Interpersonal communication
- Product knowledge
- Public speaking
- Client account management
Timeline
Deputy General Manager – Business Director
Soucolat –Gusto Group Food Services
05.2017 - 07.2025
Brand Development Director
The Victorian Pastry & Chocolatier
05.2015 - 01.2017
Event Manager – Wedding Planner and Flower Shop Director
Al Jarra Flowers
01.2013 - 01.2015
Commercial & Marketing Manager
Le Notre Franchise
03.2008 - 01.2013
Food & Beverage & Event Consultant
Thomas Klein Intel
01.2007 - 03.2008
Franchise General Manager
Senor Pico – Intercontinental hotel
01.2003 - 01.2007
Lounge, Banqueting and Conference Manager
Chedi Hotel
01.2002 - 01.2003
Host & TV producer
2M TV Channel
01.2000 - 01.2002
Marketing & public Relation Executive – Part time
Icoges Language Center
01.1999 - 01.2000
BA English Literature - English Literature
Universite Hassan II
09.1990 - 08.1995
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