Leen El Ghazzoui
Kuwait City
Summary
Three years of experience in driving brand growth, building customer relationship and delivering measurable results. Self-motivated and highly reliable individual with a strong work ethic. Work criteria include good leadership skills and interaction, desire to take on new challenges, adaptability and excellent time management skills. Proficient in Microsoft Suite and fluent in English and Arabic.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Officer
KGT Steel and INGCO Industrial Tools Company
Kuwait City
2020.09 - Current
- Placed orders in the Tools Department after analyzing the market need and purchased goods, reviewed sales invoices, audited stores Statement of Accounts, responsible for products arrival at the warehouse
- Conducted market research and presented the proposal for integrating e-commerce into INGCO’s brand, managed inventory and updated product information
- Assisted in customers inquiries and complaints, processed orders, analyzed sales data, website traffic, and customer behavior, created social media content for INGCO’s platform
- Dealt with financial costing of products including imports and local ones, reviewed sales quotations in Steel Business Department
Intern
Ghaliah Tech Advertising Agency
- Created marketing captions, formulated engagement questions and competition ideas for different types of Instagram accounts campaigns, created Instagram accounts for new companies.
Education
Master of Science - Marketing
Kings College London
London, England07.2023
Bachelor of Science in Business Administration - Finance and Marketing
American University of Kuwait
Kuwait2020-06
Skills
- Workflow Coordination
- Inventory Management
- Marketing and Promotions
- Social Media Marketing
- Client Relationship Management
- Product marketing
Research Experience
Marketing communication:
- Created a marketing communication campaign for McDonalds in the UK. This campaign included stating the objectives, communication strategy ,customer segmentation, choosing the correct agency that aligns with the brands values, communication mix, media selection and message content.
- Creative brief, media planning, budgeting, video ad story board for the campaign.
- Budgeted for the campaign.
- Conducted pre-testing, post-testing advertising, campaigns measurement and recommendations for improving the campaign.
Digital Marketing:
- Social media audit for Nike women stating their strategy, content and KPI’s for their social media accounts.
- Strategy, content and KPIS’s for their competitors.
- SEO, performance and traffic analysis; organic/ paid keywords, landing page and SERP.
- Budgeting
- Used performance testing by using A/B testing before launching the ad.
- Recommendations for improving brands weaknesses.
Certification
- Google Digital Garage Certificate - The Fundamentals of Digital Marketing (2022)
Clubs and Memberships
- Participated in Fikir (Idea) Social club (AUK)
- Participated in Green Ambassadors (UAS)
References
References will be provided upon request.
Timeline
Marketing Officer
KGT Steel and INGCO Industrial Tools Company
2020.09 - Current
Intern
Ghaliah Tech Advertising Agency
- Google Digital Garage Certificate - The Fundamentals of Digital Marketing (2022)
Master of Science - Marketing
Kings College London
Bachelor of Science in Business Administration - Finance and Marketing
American University of Kuwait
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