Three years of experience in driving brand growth, building customer relationship and delivering measurable results. Self-motivated and highly reliable individual with a strong work ethic. Work criteria include good leadership skills and interaction, desire to take on new challenges, adaptability and excellent time management skills. Proficient in Microsoft Suite and fluent in English and Arabic.
Marketing communication:
- Created a marketing communication campaign for McDonalds in the UK. This campaign included stating the objectives, communication strategy ,customer segmentation, choosing the correct agency that aligns with the brands values, communication mix, media selection and message content.
- Creative brief, media planning, budgeting, video ad story board for the campaign.
- Budgeted for the campaign.
- Conducted pre-testing, post-testing advertising, campaigns measurement and recommendations for improving the campaign.
Digital Marketing:
- Social media audit for Nike women stating their strategy, content and KPI’s for their social media accounts.
- Strategy, content and KPIS’s for their competitors.
- SEO, performance and traffic analysis; organic/ paid keywords, landing page and SERP.
- Budgeting
- Used performance testing by using A/B testing before launching the ad.
- Recommendations for improving brands weaknesses.
References will be provided upon request.