MAHA ABDUL RAZEK

• Established and led the new business lines under Lab and Diagnostic Division from scratch.

• Delivered excellent customer service by addressing and resolving issues promptly.

• Built and developed the division’s sales strategy, structure, and client base.

• Established and nurtured strong relationships with key healthcare institutions.

• Collaborated with international suppliers to ensure smooth operations and compliance.

• Monitored market trends and competition to optimize positioning and offerings.

• Achieved steady growth in revenue and market presence since division launch.

• Identified potential markets with detailed research and analysis.
• Maintained up-to-date knowledge of market trends for informed decision-making.
• Negotiated deals with suppliers, securing best prices for products.
• Developed new sales strategies for enhanced revenue generation.

• Direct communication with international skincare agencies.
• MOH registration.
• Provide follow-up service and customer support, keep budget and inventory records.
• Set sales goals and manage it.
• Coordinated operational strategies for business growth.
• Developed effective policies, resulting in smooth division functioning.
• Improved team productivity by implementing efficient work schedules.

• Interact with relevant national and international health agencies.
• Write documents related to clinical studies.
• Liaising with other department to ensure regulatory compliance.
• Ensure that registrations comply with regulatory requirements in relevant market.
• Maintain compliances and knowledge regarding product registration in current markets.

• Directed daily operations within the department including marketing sales and customer relations.
• Designed and managed marketing programs including promotional strategies, brand integrity and marketing collateral.
• Implemented new customer service protocols.
• Evolved ideas and create leads by direct sales and marking to major accounts and key decision marker within the main market sector.
• Executed budget management responsibilities.
• Spearheaded the acquisition of permanent marketing tools.
• Planned and organized special events.
• Carried out market research, competitor & customer surveys.
• Led and coordinated team to achieve significant sales and customer service results.

• Exceeded customer expectations by building and strengthening customer loyalty.
• Consistently achieved outstanding evaluation of product knowledge.
• Utilized strong communication skills in identifying client needs, finding solutions and closing sales.
• Introduced maximum territory coverage.
• Prepared and conducted individual and group product-training sessions.
• Increased customer loyalty through proactive communication and sales strategies.
• Initiated the need to promote newly acquired products in the fields of critical care, surgery and cardiology.
• Maintained the pre-existing anesthesia business lines.

• Called on healthcare practitioners and businesses to market specific drug products.
• Developed business among general practitioners, specialist hospitals and pharmacies.
• Spearheaded regional launch of pain management product.
• Established daily visit averages 70% higher than company standard.
• Utilized astute perception skills to secure lasting relationships with 'gatekeepers', ensuring direct access to potential and existing clients.
• Increased sales by researching prescription habits of potential clients.
• Worked productively as independent salesperson and as a team member on group assignments.
• Achieved 105% of sales plan for growth of entire territory.
• Organized and participated in vendor shows to promote products and facilitate product information.