Mai AlOthman

Core Leadership Competencies

• Strategic Vision and Execution: Proven ability to translate market insights into actionable strategies that align with organizational goals, driving sustained growth and market positioning.
• Team Leadership and Development: Skilled in mentoring and leading diverse teams, fostering a culture of collaboration, innovation, and high performance.
• Communication and Stakeholder Engagement: Effective in conveying complex strategies to stakeholders, from senior executives to external partners, ensuring alignment and support.
• Brand Building and Innovation: Expertise in crafting compelling brand narratives and leveraging creative marketing techniques to enhance visibility and customer loyalty.
• Operational and Financial Acumen: Proficient in managing budgets, optimizing resource allocation, and achieving cost efficiencies without compromising quality.
• Customer-Centric Approach: Commitment to understanding and exceeding customer expectations through data-driven decision-making and tailored experiences.

Key Achievements

• Market Expansion and Rebranding: Led a transformative rebranding initiative across eight markets, achieving a significant increase in brand recognition and revenue growth.
• Revenue Growth: Implemented marketing strategies that generated over KD200,000 in annual organic revenue, showing a keen ability to leverage market opportunities.
• Digital Transformation: Revamped social media platforms and ecommerce websites, boosting engagement rates and driving significant online traffic and conversions.
• Cost Optimization: Streamlines marketing processes, resulting in substantial cost saving while enhancing overall campaign effectiveness.
• Partnerships and Sponsorships: Secured strategic partnerships and sponsorships, strengthening market presence and enhancing customer engagement.
• Campaign Innovation: Delivered innovative marketing campaigns rooted in consumer insights, achieving heightened brand awareness and customer loyalty.

Professional Experience

Senior Marketing Manager

Alshaya Group, Kuwait (2018 - Present)

• Directed large-scale rebranding initiatives, aligning with corporate strategy and enhancing market share.
• Spearheaded multi-channel campaigns, integrating digital and traditional media to maximize outreach.
• Built strategic partnerships across multiple markets, increasing brand awareness and securing solid sponsorships and connections that amplified marketing efforts.
• Coached and mentored team members, fostering a high-performance culture.
• Utilized data analytics to refine strategies and enhance ROI across diverse campaigns.
• Passionate about branding and cultivating a brand's message and culture, ensuring every initiative resonates with core brand values and connects authentically with the audience.