Marjan Ghafoori
Kuwait,Kuwait
Overview
14
14
years of professional experience
7
7
years of post-secondary education
Work history
Category Performance Sr. Manager
ABYAT
Kuwait
03.2022 - Current
- Conducting detailed margin analysis for various product categories to identify profitability trends and opportunities for improvement.
- Develing simulations to evaluate the impact of increased shipping costs, buying prices, and other cost factors on overall pricing strategies.
- Analyzing price elasticity to assess consumer responsiveness and inform pricing decisions, contributing to enhanced revenue management.
- Collaborating with cross-functional teams to gather data and insights, ensuring alignment of category strategies with overall business objectives.
- Preparing comprehensive reports and presentations to communicate findings and recommendations to stakeholders.
- Preparing and analyzing P&L report against targets to monitor financial performance and identify areas for improvement .
- Utilizing advanced analytical tools and methodologies to drive data-driven decision-making in category management.
Financial Planning & Analysis Manager
Taiba Hospital
07.2018 - 02.2022
- Responsible to perform robust financial analysis for monthly management reports, quarterly forecasts, annual budgets, and long term strategic plans.
- Provide benchmarking analysis, financial analysis, narrative reports, and presentations for executive review and board management updates.
- Monitor individual departmental and consolidated financial performance by reviewing key performance indicators, highlighting trends and analyzing causes of change and negative variance.
- Manage annual budget and strategic plan processes in coordination and cooperation of medical and non-medical departments.
- Ensure alignment of department plans with corporate strategy and overall hospital's financial goals to enhance shareholder value.
- Develop financial models, what if scenarios, sensitivity analysis and other ad-hoc cost-benefit analysis.
- Review, investigate, and correct errors and inconsistencies in financial entries; evaluate current accounting practices to drive continuous improvement in reporting.
- Develop and implement financial policies and procedures.
- Partner with IT to identify process improvement opportunities that would impact financial results.
- Liaise with physicians and clinical staff to establish new services, review charge master, create offers, and build external and visiting doctor packages.
- Manage a team of Financial Analyst and Cost Accountants on daily operational activities.
Market Research & Business Development Manager
Alghanim Industries
04.2017 - 06.2018
- Managed day-to-day activities of a corporate initiative on: building company-wide customer analytics and engagement program, single customer view, and corporate mobile application.
- Handled all the coordination activities amongst external consulting firms and proprietary solution providers while aligning strategy and roadmap in liaison with senior management's objectives.
Senior Associate – Marketing Services and Insights
Alghanim Industries
07.2014 - 03.2017
- Between Mar 2016 to March 2017, worked on a day-to-day basis with the Senior Vice President – Business Development, Mergers & Acquisition, and Corporate Strategy to manage a country level market assessment project:
- Worked closely with a multinational management consulting firm to generate investment ideas, build financial models, explored greenfield and acquisition opportunities for company's industrial manufacturing sectors (automotive, insulating products, and pre-engineered building materials) for the Iranian market.
- Led the design, execution, and reporting of end-to-end strategic research initiatives to help the internal businesses develop a comprehensive understanding of the consumer and market:
- Developed proposals, defined objectives, and provided inputs into sample design, research methodology and data analysis approach.
- Monitored suppliers and internal research support services to plan and field proprietary consumer research projects involving focus groups, online surveys, simulated shopping methodologies, tracking studies, etc.
- Partnered with cross functional business stakeholders to help them develop a comprehensive understanding of consumer attitude, satisfaction, needs and expectations, and market dynamics.
- Wrote compelling research reports and presentations as well as provided insightful and actionable recommendations based on a holistic view of all the research insights.
- Supervised, coached, and developed Research Associate, Research Analysts, and department's interns on the day-to-day activities.
Associate – Marketing Services and Insights
Alghanim Industries
09.2012 - 06.2014
- Managed and was responsible for handling research objectives and projects for Retail Business groups: consumer electronics, e-commerce, home group, financial services, supply chain, travel, etc.
- Designed, coordinated, and executed strategic qualitative and quantitative research initiatives and presented research results to a large stakeholder audience.
Analyst – Marketing Services and Insights
Alghanim Industries
05.2010 - 08.2012
- Analyzed primary and secondary research findings using data mining tools such as SPSS and online survey platforms to interpret data and provide meaningful insights.
- Presented findings and insights internally at company-wide meetings.
Education
Master of Business Administration -
IE Business School
Spain 04.2017 - 07.2018
Bachelor of Science - Financial Management
California State Universtiy Long Beach
USA 01.2008 - 12.2010
Associate of Arts - Business Administration
Orange Coast College
USA 08.2005 - 12.2007
Languages
English
Fluent
Arabic
Upper intermediate
Timeline
Category Performance Sr. Manager
ABYAT
03.2022 - Current
Financial Planning & Analysis Manager
Taiba Hospital
07.2018 - 02.2022
Market Research & Business Development Manager
Alghanim Industries
04.2017 - 06.2018
Master of Business Administration -
IE Business School
04.2017 - 07.2018
Senior Associate – Marketing Services and Insights
Alghanim Industries
07.2014 - 03.2017
Associate – Marketing Services and Insights
Alghanim Industries
09.2012 - 06.2014
Analyst – Marketing Services and Insights
Alghanim Industries
05.2010 - 08.2012
Bachelor of Science - Financial Management
California State Universtiy Long Beach
01.2008 - 12.2010
Associate of Arts - Business Administration
Orange Coast College
08.2005 - 12.2007
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