Maryam Gaad

Currently managing Carrefour as a major key account

• Oversee the full Mars Wrigley portfolio across categories:
• Gum: Extra
• Fruity Confectionery: Skittles, Starburst
• Chocolate: Galaxy, Snickers, Twix, Bounty, Maltesers
• Pet Care: Whiskas, Sheba, Trill, Pedigree
• 
  
• Lead a team of 6 merchandisers to drive in-store execution, availability, and compliance with visibility standards.
• Manage daily sales operations, stock planning, and demand forecasting to ensure product flow and target delivery.
• Build and maintain strong relationships with Carrefour buyers, driving joint business plans, promotional calendars, and annual budget negotiations.
• Develop and implement tailored strategies to grow market share and deliver volume and revenue targets.
• Analyze POS and sell-in data to identify growth opportunities and optimize assortment and promotions.
• Coordinate with cross-functional teams to align on execution plans, NPD launches, and financial tracking.
• Continuously monitor competitor activity to adapt strategies and stay ahead in the fast-paced FMCG landscape.

- Achievements:

• Closed over 100+ deals in less than 9 months.
• Successfully expanded market presence in designated territory, increasing client base by 41% within 10 months.
• Increased sales revenue by 48% YTD compared to YTD23 developing and maintaining strong relationships with clients in the assigned territory.
• Maintain responsibility for 292 accounts within assigned territory, consistently touching base to assess needs and satisfaction.
• Kickstarted Hot over ice initiative in Kuwait with a well known CVS account to promote our newly launched iced beverages.
• Collaborate actively with the C4C call center team to implement lead validation strategies, training them to ask targeted qualifying questions before routing leads to sales resulting in a 72% increase in conversion rate.

- Sales and Business Development:

• Assist management in identifying new market opportunities and expanding the company's customer base.
• Identify new business opportunities through cold calling, networking, marketing and prospective database leads.
• Develop tailored sales pitches that address clients specific needs, resulting in a higher conversion rate of prospects into customers.
• Achieve and exceed monthly sales targets through proactive selling and effective negotiation.

- Client Relationship Management:

• Build strong, long-term relationships with clients by understanding their business needs and providing tailored beverage solutions.
• Conduct regular meetings to ensure high client satisfaction and identify opportunities for account expansion.
• Serve as the primary point of contact for client inquiries, orders, and troubleshooting, ensuring timely and effective resolution of issues.

- Market Analysis and Strategy:

• Identify cross-selling and up-selling opportunities within the existing client base.
• Provide regular insights to management, helping to shape product development and positioning strategies based on client feedback and market dynamics.
• Conduct market research to stay informed of industry trends, competitor activities, and emerging consumer preferences.

- Reporting and Documentation:

• Maintain accurate records of sales activities, client interactions, and progress towards goal using our C4C system, excel sheets etc,.
• Prepare detailed reports on sales performance, pipeline status, and forecasts, ensuring visibility for management and relevant stakeholders.
• Track and analyze key performance metrics to continuously optimize sales approaches and achieve maximum effectiveness.

• Successfully closed new business deals resulting in a 30% increase in revenue for the company within the first month of employment.
• Collaborate with the marketing team to develop sales materials and presentations.
• Developed and delivered customized sales presentations to prospects that resulted in a 60% conversion rate.
• Maintain a strong understanding of the company's services and offerings to effectively communicate and sell to potential clients.
• Built strong relationships with clients, leading to increased customer satisfaction and repeat business.

• Led the development of a mapping template for all P2EINT Malta's project portfolio for the DICE Consortium as the Research and Development Manager for the UN 2030 Sustainability Goals Mapping project.
• Designed and implemented a comprehensive research strategy, analyzed data, and provided recommendations for over 40 projects, resulting in commendable recommendations and improved funding opportunities.
• Utilized a structured Mapping tool to help project managers expand their projects internationally, ultimately contributing to the achievement of their goals.
• Conducted in-depth research on sustainability trends and best practices to inform project development and implementation.
• Developed and delivered training materials and Project Manager Workbook to build project management capabilities within the organization.

• Communication with staff and students, experiences of over 52 meetings, and dealing with constituents have massively improved verbal and written language skills.
• Attending meetings has given me the experience of formal meeting structures with the Chair, Secretary, agenda, and minutes and familiarized me with how business is processed.
• Organised campus events and activities, aiming to increase student community participation.

• Conducted research via multiple channels to compile information for staff needs.
• Supported implementation, maintenance, and growth of strategic programs.
• Obtained Cloud Practitioner Certification (CPC) by undergoing proper training course and passing CPC AWS exam at 76%.
• Conducted Market research initiative with in-depth analysis involving 4 countries in the North African region to identify potential partnerships with AWS in order to expand its footprint within the Public Sector in those countries.
• Leveraged market and competitor data to identify market opportunities and gaps.
• Aided senior leadership by collecting and analyzing data to generate reports for continuous improvement or corrective action planning.
• With coaching, observed and identified an area of need that is causing difficulty in achieving desired goals and focused efforts on formulating a recommendation to eliminate it.
• Facilitated client events and engagement to build strong rapport.