PHP
Mejren ALMejren
Senior Director - Digital Division
Masayel
Summary
Accomplished Head of Digital Division with over 12 years of proven expertise at the intersection of technology and business. Adept at architecting and delivering AI-enabled solutions, spearheading product development, and embedding Agile methodologies to accelerate time-to-value. Recognized for driving digital marketing and corporate communications strategies that elevate brand equity, amplify sales performance, and delight customers. An articulate speaker and meticulous editor, skilled in forging strong stakeholder partnerships and navigating fast-paced environments with strategic insight and unwavering determination.
Overview
18
18
years of professional experience
4
4
years of post-secondary education
Work History
Senior Director - Digital Division
Warba Bank
06.2024 - Current
- Champion Agile Adoption: Define the Agile vision, train and coach mobile app teams.
- Oversee Team Performance: Set objectives, remove blockers, and provide data-driven feedback.
- Manage Portfolio: Prioritize projects, allocate resources, and drive ROI-aligned delivery.
- Align Stakeholders: Translate requirements into solutions, manage expectations, and resolve issues.
- Optimize Processes: Monitor metrics, identify improvements, and implement iterative enhancements.
Director - Digital Department
Warba Bank
04.2023 - 06.2024
- Drive Agile Adoption: Define the Agile vision, train and coach mobile app teams.
- Ensure Team Performance: Track goals, remove blockers, and deliver performance feedback.
- Manage App Portfolio: Prioritize projects, allocate resources, and align initiatives with business outcomes.
- Align with Stakeholders: Translate requirements into solutions, manage expectations, and resolve issues.
- Optimize Development: Analyze metrics to identify improvements and implement process enhancements.
Executive Manager Product Owner
Warba Bank
06.2021 - 04.2023
- Lead Executive Meetings: Chair weekly sessions with leadership to set milestones and adapt products for target markets.
- Design Marketing Strategy: Develop and execute comprehensive end-to-end marketing plans.
- Drive Product Innovation: Oversee the full lifecycle from concept through launch.
- Collaborate Globally: Partner with commercial teams and customers to co-create roadmaps and features.
- Operate Agile: Continuously assess business needs, set priorities, and manage risks in sprints.
- Own Product Roadmap: Define, maintain, and execute the product roadmap and sprint backlog.
- Shape User Experience: Work with support and UX teams to design self-service and monitoring solutions.
- Define Requirements: Translate roadmap features into clear user stories and acceptance criteria.
- Lead Functional Design: Guide design using deep user and technology insights.
- Execute GTM Plans: Coordinate product management, marketing, and sales for successful launches.
- Monitor Performance: Track post-launch metrics to inform future investments.
Head of Digital & Social Media
Warba Bank
01.2020 - 06.2021
- Develop Digital Strategy: Plan and implement multi-channel marketing to ensure consistent branding.
- Manage Channels: Oversee website, email, and social media platforms.
- Track Performance: Measure ROI and KPIs, and prepare the marketing budget.
- Drive Engagement: Create campaigns that boost customer interaction.
- Optimize Content: Enhance online content with SEO best practices and Google Analytics insights.
- Collaborate Cross-Functionally: Align with Product, Design, and Sales to elevate client satisfaction.
- Lead the Team: Organize, motivate, and guide the digital marketing team.
- Monitor Competitors: Analyze market activity and propose standout ideas.
- Stay Current: Keep abreast of emerging digital technologies.
Head Of PR & Marketing Unit
Kuwait Clearing Company
04.2018 - 12.2019
- Craft Communications Plans: Define strategy, objectives, budget, and tactics.
- Lead Media Relations: Secure top-tier print, broadcast, and online placements.
- Coordinate PR Activities: Oversee all public relations efforts end-to-end.
- Direct Social Media Engagement: Guide teams across traditional and digital platforms.
- Cultivate Media Contacts: Leverage existing relationships and build new industry connections.
- Manage Inquiries: Handle media requests and interview coordination.
- Create Content: Write press releases, byline articles, and keynote materials.
- Report Results: Analyze and present PR performance quarterly.
- Explore Partnerships: Identify sponsorships, advertising, and collaboration opportunities.
- Advise on Trends: Monitor industry shifts and recommend communication strategies.
Head of Digital & Social Media
Gulf Bank
06.2014 - 03.2018
- Drive Traffic: Devise and execute strategies to boost website visitors.
- Optimize Conversions: Track rates and implement site enhancements.
- Lead Campaigns: Develop and manage SEO, PPC, and paid-search initiatives.
- Oversee Social Media: Define and implement the bank’s social strategy.
- Promote Brand: Run online brand and product campaigns to raise awareness.
- Manage Redesign: Lead website revamp for improved UX/UI and content.
- Enhance Performance: Continuously improve usability, design, and conversion.
- Control Budget: Plan and oversee all digital marketing spend.
- Analyze Insights: Evaluate customer research, market trends, and competitors.
- Adopt Innovation: Review and integrate emerging digital marketing technologies.
Public Relation Director
Senyar Innovative Media
10.2013 - 06.2014
- Set and Monitor Objectives: Define PR goals and track team performance.
- Amplify Brand Presence: Maximize visibility across web, TV, and social media.
- Cultivate Media Relations: Build and sustain connections with journalists and influencers.
- Coordinate Press Activities: Organize interviews and press releases to showcase products/services.
- Ensure Brand Consistency: Maintain unified messaging in all communications.
- Plan PR Events: Execute events that enhance company awareness.
- Delegate and Assign: Allocate tasks and projects to PR team members.
- Monitor Coverage: Track media mentions and guide positive representation.
- Report Results: Analyze and present PR campaign performance.
- Manage Reputation: Handle sensitive issues and safeguard the company’s image.
CEO & Founder
Q8IDEA
01.2011 - Current
Web Developer
AWAN Newspaper
11.2007 - 05.2010
- Develop Web Solutions: Leverage PHP, SQL, and JavaScript to architect and deploy scalable applications.
- Lead Technical Design: Analyze requirements and translate them into user-centric software designs.
- Innovate with New Tech: Research and integrate emerging tools and frameworks to enhance project outcomes.
- Enhance Brand Identity: Create distinctive websites and logos that reinforce corporate branding.
- Ensure Quality: Perform rigorous testing and troubleshooting to guarantee flawless deployments.
- Engage Stakeholders: Collaborate with executives to align on goals, milestones, and deliverables.
- Optimize Performance: Monitor site metrics and drive continuous improvements for UX and speed.
- Integrate Digital Marketing: Implement Google Campaigns and SEO best practices across web properties.
- Translate Designs: Convert mockups into responsive HTML, AJAX, and JSON-driven interfaces.
Education
Bachelor of Science - Computer Science And Programming
GUST
Mishref, Kuwait 01.2009 - 03.2013
Skills
Communication and negotiation
Leadership
Project management and planning
Flexibility and adaptability
Decision-Making
Data Analysis
Technical Development
Ownership
Time Management
Software
MySQL
Python
Java
React
Flutter
Timeline
Senior Director - Digital Division
Warba Bank
06.2024 - Current
Director - Digital Department
Warba Bank
04.2023 - 06.2024
Executive Manager Product Owner
Warba Bank
06.2021 - 04.2023
Head of Digital & Social Media
Warba Bank
01.2020 - 06.2021
Head Of PR & Marketing Unit
Kuwait Clearing Company
04.2018 - 12.2019
Head of Digital & Social Media
Gulf Bank
06.2014 - 03.2018
Public Relation Director
Senyar Innovative Media
10.2013 - 06.2014
CEO & Founder
Q8IDEA
01.2011 - Current
Bachelor of Science - Computer Science And Programming
GUST
01.2009 - 03.2013
Web Developer
AWAN Newspaper
11.2007 - 05.2010
Similar Profiles
Waheed Atef BadranWaheed Atef Badran
IT Business Relationship Manager at WARBA BankIT Business Relationship Manager at WARBA Bank
Mahmoud SolimanMahmoud Soliman
Customer Support Specialist at Warba BankCustomer Support Specialist at Warba Bank
Ahmed EwisAhmed Ewis
Data Scientist at Warba BankData Scientist at Warba Bank
Liam UrbanLiam Urban
Senior Security Coordinator at AIUSenior Security Coordinator at AIU
ADARSH SINGHADARSH SINGH
TECHNICAL SALES SPECIALIST/KEY HOLDER at ROGERS COMMUNICATIONSTECHNICAL SALES SPECIALIST/KEY HOLDER at ROGERS COMMUNICATIONS