Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Personal Information
Education
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Meshari AlArfaj

Meshari AlArfaj

Salam

Summary

Dynamic and results-driven professional with expertise in advanced Power BI, DAX, and SQL, complemented by strong communication and negotiation skills. Demonstrates proficiency in database design, financial forecasting, and e-commerce understanding. Possesses commercial acumen and influential leadership abilities to excel in digital marketing and technical reporting. Committed to advancing career goals through the application of advanced analytics and innovative solutions.


Overview

8
8
years of professional experience
1
1
Certification

Work History

Marketing Intelligence Senior Specialist

Ooredoo Telecom
11.2024 - 02.2025
  • Led the automation of commercial dashboards and daily reports across sales, marketing, and customer care to support customer lifecycle insights.
  • Integrated multiple data sources into centralized DataMart structures, improving reporting efficiency and reliability.
  • Produced executive-level performance summaries and campaign ROI reports, enabling data-driven strategic decisions.
  • Ensured accuracy and timeliness of reporting deliverables in line with SLAs.

Performance Reporting Specialist

Zain Telecom
06.2023 - 09.2024
  • Developed and maintained performance dashboards in Power BI and SQL to monitor KPIs across prepaid and postpaid segments.
  • Designed custom reporting frameworks to analyze campaign performance, customer engagement, and revenue growth.
  • Delivered insightful reports on acquisition, retention, and churn trends, driving customer lifecycle optimization.
  • Partnered with marketing teams to provide actionable insights on campaign outcomes and recommend strategies for improvement.

CVM Segmentation & Offer Design Professional

Zain Telecom
10.2021 - 06.2023
  • Executed end-to-end campaign management including planning, segmentation, execution, and post-campaign performance measurement.
  • Designed targeted customer retention, upsell, and cross-sell campaigns leveraging CMS tools and CLM methodologies.
  • Produced campaign dashboards and reports on KPIs/ROI, enabling continuous optimization of lifecycle strategies.
  • Conducted A/B testing and segmentation analysis, enhancing targeting accuracy and maximizing campaign ROI.
  • Collaborated with product and digital teams to design personalized offers aligned with customer preferences and behaviors.

Customer Value Management Analyst

Zain Telecom
01.2019 - 10.2021
  • Supported execution of customer lifecycle campaigns (onboarding, loyalty, win-back) by providing analytics and reporting support.
  • Monitored campaign KPIs such as conversion rates, churn reduction, and revenue uplift, ensuring alignment with CLM objectives.
  • Built reporting dashboards to track campaign effectiveness and customer engagement across prepaid and postpaid bases.
  • Partnered with business teams to translate customer journey insights into actionable strategies.

BI Reporting Analyst

Zain Telecom
07.2017 - 01.2019
  • Designed and developed interactive BI dashboards to support commercial, marketing, and customer care reporting needs.
  • Analyzed large datasets with SQL and Power BI, ensuring integrity and accuracy of lifecycle and campaign reports.
  • Generated KPI reports on customer acquisition, ARPU, and retention, directly contributing to CLM strategy refinement.
  • Provided timely ad-hoc reports for leadership and business units to support decision-making.
  • Identified and resolved data inconsistencies, improving reporting accuracy by 98%.

E-Channel Systems Developer

Kuwait Finance House
05.2017 - 07.2017
  • Enhanced mobile banking application with new features and performance improvements.
  • Integrated new corporate clients into core systems while ensuring compliance with security and regulatory standards.

B2B System Analyst

Ahli United Bank
12.2016 - 04.2017
  • Integrated new corporate clients into core systems.
  • Coordinated with security and banking teams to ensure system compliance.

Education

B.Sc. - Computer Science

Gulf University for Science & Technology

IGCSE, GCE O-Level - Sciences

The English Academy

Skills

  • Advanced Power BI
  • DAX
  • Advanced SQL
  • Database design and management principles
  • Financial Forecasting
  • E-Commerce understanding
  • Agile & Scrum methodologies
  • Project management fundamentals
  • Critical thinking & Problem Solving
  • Digital marketing
  • Technical reporting
  • Advanced analytics
  • Commercial acumen
  • Influential leadership

Certification

  • Fundamentals of Business Intelligence, 12/01/14
  • MTA: Database Administration Fundamentals, 12/01/14
  • Leaders for the Future Program, 11/01/14
  • ICDL Full Certification, 12/01/14
  • Cisco CCNA: Network Fundamentals, 11/01/14
  • Python Workshop (Introductory)
  • 6th Place – Kuwait Collegiate Programming Contest, 10/01/14
  • Entrepreneurship Training – The National Fund, 06/01/16
  • IBM Web & Mobile App Development Program
  • On-site IBM Developer Training – Cairo, Egypt, MM/YYYY
  • Marketing Analytics: Know Your Customers, 03/01/22
  • Excel Power Tools for Data Analysis, 03/01/22

Languages

English
Native
Arabic
Fluent

Timeline

Marketing Intelligence Senior Specialist

Ooredoo Telecom
11.2024 - 02.2025

Performance Reporting Specialist

Zain Telecom
06.2023 - 09.2024

CVM Segmentation & Offer Design Professional

Zain Telecom
10.2021 - 06.2023

Customer Value Management Analyst

Zain Telecom
01.2019 - 10.2021

BI Reporting Analyst

Zain Telecom
07.2017 - 01.2019

E-Channel Systems Developer

Kuwait Finance House
05.2017 - 07.2017

B2B System Analyst

Ahli United Bank
12.2016 - 04.2017

IGCSE, GCE O-Level - Sciences

The English Academy

B.Sc. - Computer Science

Gulf University for Science & Technology

Personal Information

Education

Honours

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Meshari AlArfaj