MICHAEL SACHDEVA
Senior Manager
Delhi,Delhi
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 17+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success. Highly creative Senior Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
17
17
years of professional experience
10
10
years of post-secondary education
1
1
Language
Work History
Business Growth and Marketing Manager
Allen Career Institute Overseas
Global, Global
07.2021 - Current
- Looking after expansion of company out of India
- Have successfully established centres in GCC region (UAE, Oman, Kuwait, QATAR, Bahrain)
- Exploring various options through which business can be taken to new horizons
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Used data analytics to track lead generation campaigns and improve quality.
- Performed market segmentations, targeting and positioning for each product line.
- Deciding on various marketing, sales and branding activities
- Handling team of more than 100 employees including 6 Country Heads
- Liaising with schools and other entities for business growth
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- (B to B deals)
- Helping backend team to plan and implement strategies to increase admissions
- Visiting various countries for meets and corporate tie-ups
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Worked with graphic designers and writers to establish theme and tone for content.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Continually maintained and improved company's reputation and positive image in markets served.
- Wrote and distributed press releases to increase brand visibility.
- Devised content strategy to effectively engage target audiences.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Conducted market research to identify new opportunities and target markets.
- Optimized email campaigns to increase open and click-through rates.
- Created and managed social media campaigns to increase brand engagement.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Utilized market trends and target audience statistics to effectively and appropriately market products
- Managed workflow between staff, coordinating documents, planning, and creative material distribution
- Coordinated with design and media teams to develop high-quality creative assets.
- Mentored local personnel on best practices and protocols to maximize productivity.
Zonal Head and Centre Head
Allen Career Institute Mumbai
09.2016 - 07.2021
- Looked after 9 Centers’ marketing strategies on Central Line Mumbai
- Supervised team of 50 staff members and taught English to junior college students
- Was taking care of Hiranandani Centre as a Centre Head
- Explored new opportunities for expansion of company and Hiranandani Centre was part of it too
- Provided professional services and support in a dynamic work environment.
- Organized and detail-oriented with strong work ethic.
- Resolved problems, improved operations and provided exceptional service.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Developed and maintained courteous and effective working relationships.
Centre Head & English Lecturer
IITians' Pace
Mumbai
07.2014 - 09.2016
- Gained extensive knowledge in data entry, analysis and reporting.
- Managed time efficiently in order to complete all tasks within deadlines.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Gained strong leadership skills by managing projects from start to finish.
- Implemented various evaluation measures to enhance daily operations/processes
- Initiated remedial measures to enhance teaching methodologies
- Implemented various process enhancement initiatives like extensive marketing training, management training and so on
- Bagged Best Marketing Executive Award or Certificate of Appreciation for making tie-ups with schools
- Increased sales by 50% of old center and made new center profitable in first year
Business Tutor
National Institute of Studies
03.2012 - 10.2013
- Created personalized lesson plans to meet needs of diverse learners.
- Issued reports updating students, parents and teachers on student progress.
- Assessed student learning needs and provided relevant instruction to close knowledge gaps.
- Mentored and coached students with focus on developing independence and self-confidence.
- Provided training to students on Business Communication
- Managed functions like Human Resources and Marketing
- Extended support in organizing, designing, and implementing course lectures and tutorials for students
- Performed various activities like conducting seminars and co-curricular activities
- Kept record of learning, assessment, and moderation of unit standards for students in meeting NZQA requirement
Trainer, English Language
Self Employed
Abohar
12.2006 - 10.2010
- Tutored and assisted students to help with English language comprehension and mastery.
- Designed exams to test fluency in reading, writing, speaking and comprehension of English language.
- Performed continuous evaluations of content and plans to enhance delivery and improve effectiveness.
- Delivered instruction in language arts encompassing reading, grammar, composition and literature, working with teachers in other subjects to integrate skills across curriculum.
- Managed employment of staff and institute
- Imparted coaching to Post Graduate (M.A. English) students
- Extended support in teaching Linguistics and grammar to IELTS and management students
Lecturer in English
Punjab Government
Abohar
12.2006 - 10.2010
- Was appointed as Lecturer in English based on merit
- Was officiating principal and was handling all over development of school
- Increased count of students by almost 30% in single year through proper management
- Taught English language to 8th to 12th std students in rural setting.
- Evaluated students' abilities and grasp of English language, keeping appropriate records and preparing progress reports.
- Assigned books and other materials to improve reading comprehension.
- Conducted intensive summer courses in analysis of English texts.
CTOSS Trainer
Chandigarh Administration
Chandigarh
07.2006 - 12.2006
- Extended training to tutors employed at various centres; monitored their work and output of education provided by them
- Performed daily administration function infrastructure
- Provided assistance to the Director in corporate services & closely monitored policy & procedure
- Provided professional services and support in dynamic work environment.
- Cultivated interpersonal skills by building positive relationships with others.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Excellent communication skills, both verbal and written.
Education
Master of Philosophy (M.Phil - English Literature
Panjab University
Chandigarh 09.2006 - 03.2008
Master of Arts - English Literature
Panjab University
Chandigarh 06.2004 - 04.2006
Bachelor of Education (B.Ed.) -
DAV College
Abohar 05.2003 - 04.2004
Bachelor of Arts -
DAV College
Abohar 05.1999 - 04.2002
Post Graduate Diploma - Business Enterprise
Southern Institute of Technology
New Zealand 10.2009 - 03.2012
Post Graduate Diploma - English
Regional Institute of English
Chandigarh 01.2008 - 04.2008
The Fundamentals of Digital Marketing - Digital Marketing
Google Garage
Online 09.2021 - 10.2021
Comprehensive First Aid Course Certificate -
Local Government
New Zealand 02.2013 - 03.2013
NZ BMT (Management Certificate Level 5) - Management
Burger King
New Zealand 02.2012 - 04.2012
Certificate in Serve Safe Essentials - Food And Nutrition
Serve Safe Essentials
USA 02.2013 - 03.2013
Skills
General Administration & Operations
Training & DevelopmentMarketing OperationsBusiness ExpansionSales ForceTeam ManagementB to BExperienced in setting up and developing business globally
Revenue Generation
Business growth and retention
Business operations
Growth and development monitoring
Sales and marketing understanding
Marketing and advertising strategies
Business and financial acumen
Accomplishments
- Recognized for setting up centers and expanding business globally
- Bagged 100% Attendance Award during B.Ed
- Won several prizes in science fairs during schooling as well as in creative writing competitions during graduation andpost-graduation
- Merit of being the Hostel Secretary at Punjab University during Post Graduation
- Received several prizes in Badminton and Table Tennis competitions
- Recognized as the winner of various debate competitions as well as performed dramatics
- Supported online/offline activities that resulted in a 100% increase in customer engagement.
- Collaborated with team of 25 in the development of establishing ALLEN centers overseas
Timeline
The Fundamentals of Digital Marketing - Digital Marketing
Google Garage
09.2021 - 10.2021
Business Growth and Marketing Manager
Allen Career Institute Overseas
07.2021 - Current
Zonal Head and Centre Head
Allen Career Institute Mumbai
09.2016 - 07.2021
Centre Head & English Lecturer
IITians' Pace
07.2014 - 09.2016
Comprehensive First Aid Course Certificate -
Local Government
02.2013 - 03.2013
Certificate in Serve Safe Essentials - Food And Nutrition
Serve Safe Essentials
02.2013 - 03.2013
Business Tutor
National Institute of Studies
03.2012 - 10.2013
NZ BMT (Management Certificate Level 5) - Management
Burger King
02.2012 - 04.2012
Post Graduate Diploma - Business Enterprise
Southern Institute of Technology
10.2009 - 03.2012
Post Graduate Diploma - English
Regional Institute of English
01.2008 - 04.2008
Trainer, English Language
Self Employed
12.2006 - 10.2010
Lecturer in English
Punjab Government
12.2006 - 10.2010
Master of Philosophy (M.Phil - English Literature
Panjab University
09.2006 - 03.2008
CTOSS Trainer
Chandigarh Administration
07.2006 - 12.2006
Master of Arts - English Literature
Panjab University
06.2004 - 04.2006
Bachelor of Education (B.Ed.) -
DAV College
05.2003 - 04.2004
Bachelor of Arts -
DAV College
05.1999 - 04.2002