Nutrition
Mohammad Alshatti
Communication Manager -Marketing Department At Weyay Bank (By NBK)
Kuwait City,KU
Summary
As a seasoned marketing and communications strategist, I've dedicated my journey to innovating new ways to engage consumers. From entrepreneur to creative director, I've honed my skills in project management and problem-solving. Lessons learned include the importance of teamwork over individual recognition, the necessity of executing strategies, and the power of effective communication. I thrive on the excitement of solving business puzzles, believing that every challenge holds an opportunity for the right solution.
I've also worked with the big boys in the industry as their creative consultant "NBK, GULF BANK, KFH, KIB, WARBA BANK, AUB, BURGAN BANK, CBK, AUM, STC, VIRGIN, ZAIN, MOBILY, GISSAH, MUBKHAR, FLOWARD, DAB DOOB, FANTASY WORLD, INTERNATIONAL HOSPITAL, ASNAN TOWER, NAEL ALHAZEEM CLINIC, ATYAB ALMARSHOD, CHERY, FORD ALGHANIM, TALABAT, RIVA, ELEVATION BURGER, SAUDI GERMAN HOSPITAL, GUST, QUALITY NET and the list keeps on going.
Overview
9
9
years of professional experience
2
2
Languages
Work History
Communication Manager - Marketing
Weyay Bank - By National Bank Of Kuwait
10.2023 - Current
- Organized successful events such as conferences and product launches that contributed to increased brand recognition and customer loyalty.
- Collaborated with cross-functional teams on integrated marketing campaigns for successful product launches.
- Enhanced brand visibility by developing and executing comprehensive communication strategies.
- Managed budget allocation across various communication channels while maximizing ROI through careful planning and prioritization of resources.
- Evaluated campaign effectiveness using data-driven metrics, adjusting strategies as needed to optimize results.
- Developed targeted messaging for diverse audiences, tailoring content to meet specific needs and preferences.
- Coached team members on effective presentation skills, enhancing overall team performance in meetings.
- Boosted social media presence with the creation of compelling content, resulting in increased followers and engagement rates.
- Created impactful press releases that generated significant media interest and coverage.
- Established strong relationships with key media contacts, securing positive coverage for company news and initiatives.
- Developed and promoted corporate brand, images and identity to media and public.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Created Marketing Plans for new product launch that covers a 360 campaigns to insure the delivery of the message to the widest audience and measured the success of the ROI
Assistant Manager - Marketing
Gulf Bank
06.2023 - 10.2023
- Spearheaded marketing campaigns for products, overseeing the entire campaign lifecycle from creative brief development to the delivery of essential media plan content.
- Managed the launch of the new app, including collaterals, videos, and tutorials, while maintaining an ongoing effort to comprehensively address all aspects necessary for attracting new customers and providing a user-friendly experience for our existing users.
- Collaborated with diverse agencies to ensure our work remains dynamic, infusing new perspectives into each project by selecting the most suitable teams and agencies for the task.
- Developed the Aldanah Draw account plan for the upcoming draw, diligently adhering to set deadlines and monitoring daily revenue to assess the ROI of our campaign.
- Orchestrated agency communication to guarantee timely delivery of all necessary materials for various projects and campaigns.
- Mentored team members to enhance professional development and accountability in workplace.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Supervised day-to-day operations to meet performance, quality and service expectations.
Managing Director
Partners productions
11.2021 - 5 2023
- Negotiated new annual contracts and service agreements with vendors to achieve prime pricing.
- Created a company plan and target to take the business from a startup status to the top 3 in the market.
- Led change and transformation across business areas to deliver benefits and align company resources.
- Managed daily operations of production organization, orchestrating forward-thinking strategies to accomplish profit and expansion goals
- Wrote engaging and successful marketing and advertising copy.
- Evaluated suppliers to assess quality, timeliness, and compliance with deliveries, maintain tight cost controls and maximize business operational efficiency.
- Led Identified appropriate marketing channels and targeted customers for campaigns.
- led change and transformation across all business areas to deliver benefits and align company resources.
- ensured smooth operations by managing office workflow and administrative processes.
- formed business referral strategic partnerships with local and international partners.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Directed large-scale projects from inception to completion on time/budget with strict adherence to quality standards.
- Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
- Oversaw complex negotiations with suppliers/vendors for favorable contract terms that led to cost savings.
- Launched innovative products/services that captured new market share while maintaining competitive pricing structures.
- Monitored office workflow and administrative processes to keep operations running smoothly.
Senior Supervisor - Marketing
Ahli United Bank
05.2021 - 03.2022
- Coordinated, supervised and evaluated work of subordinates and reallocated staff and resources to meet performance requirements.
- Identified underperforming areas and implemented effective process improvements.
- Created successful work schedules for each team member to maintain deadlines and fully staff shifts.
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Fostered effective communication by providing constructive feedback and sharing knowledge across business lines.
- Trained new hires and provided positive reinforcement and helpful feedback that boosted morale and efficiency within department.
- Work's on Brand Guidelines and a marketing rebranding project for the bank with international agency
- Supervise the agency work to meet the standards of the organization, and to follow the guidelines and to make sure the creative ideas speaks to the target audience
- Works on the big yearly campaigns to make sure the ROI is meet accordingly.
Account Director
Joy Productions
01.2018 - 05.2021
- Developed advertising tactics and implemented new solutions for increased brand awareness
- Developed social media and digital campaigns to maximize sales of newly released Products or service
- Drove traffic to Location by creating and implementing promotional plans
- Developed campaigns, led design and tracked results
- Collected performance data on each promotion to better plan future events
- Brought in great revenue while managing more than 4 high-profile accounts
- Worked with marketing department to create targeted advertising strategies for key customer demographics
- Effectively managed accounts concurrently to increase company revenue
- Handled high-profile accounts with big net worth
- Maintained information and client satisfaction for high-profile accounts
- Directed team of 5 advertising and marketing professionals
- Supervised lower-level account managers to maintain excellent services for accounts
- Planned and submitted budgets for marketing department worth over
- Masterminded highly successful digital strategies for various platforms to attract customer engagement
- Motivated team members to meet and exceed sales targets
- Applied business and marketing knowledge to develop briefs and pitches for customer projects.
- Met with clients to discuss advertising options and future growth goals.
- Directed client projects with eye for quality and customer needs.
- Organized promotional events and interacted with community to increase sales volume.
- Drove team and company profits by developing and strengthening relationships with industry partners and potential clients.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Obtained pricing deals, negotiated contracts and solidified beneficial agreements.
- Enhanced online presence to take advantage of dynamic conditions and unique platform opportunities.
- Motivated team members to meet and exceed sales targets.
Account Manager
Joy Productions
06.2015 - 12.2017
- Boosted sales numbers with proactive account servicing and diligent relationship-building.
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Reinvented team interaction with prospective clients by developing innovative and creative sales pitch implemented into sales team strategy.
- Researched emerging industry trends, new applications, concepts and procedures for clients to update current training curriculum.
- Developed and delivered engaging and polished presentations to highlight products and draw favorable competitor comparisons.
- Oversaw new business development and customer servicing, including cold calling, networking, marketing, lead generation and account servicing.- Managed big account
- Creative conceptualizing
- Creating storyboards
- Arrange shoots, delivery of TVC edits and all necessary cut downs
- Preparing Advertising pitch
- Handling shoots and any pre productions meetings to make sure that we deliver Ads with high standards.
Education
Bachelor of Arts - Communication
University of Utah
United States 01.2011 - 04.2015
No Degree - English Language Institute
Florida International University
Miami, FL 01.2010 - 12.2010
Skills
Project management
Marketing knowledge
Brief development
Sales and marketing
Account relationship management
Campaign development
Market trends knowledge
Increasing public awareness
Creative concept development
Developing promotional concepts
Coordinating events
Production knowledge
Digital video production process
Marketing and advertising
Content Development
Excellent social skills
Mentoring and training
Financial management
Contract management
Strategic planning
Problem solving skills
Staff management
Negotation
Budgeting
Deliverables oversight
Podcast Production
Brand Messaging
Marketing Communications
Interests
Health and fitness
Photography
Food & beverages
Restaurant
Timeline
Communication Manager - Marketing
Weyay Bank - By National Bank Of Kuwait
10.2023 - Current
Assistant Manager - Marketing
Gulf Bank
06.2023 - 10.2023
Managing Director
Partners productions
11.2021 - 5 2023
Senior Supervisor - Marketing
Ahli United Bank
05.2021 - 03.2022
Account Director
Joy Productions
01.2018 - 05.2021
Account Manager
Joy Productions
06.2015 - 12.2017
No Degree - English Language Institute
Florida International University
01.2010 - 12.2010
Bachelor of Arts - Communication
University of Utah
01.2011 - 04.2015