Summary
Work History
Education
Skills
Languages
Work Availability
Quote
Certification
Work Preference
Interests
Websites
Portfolio
Timeline
SalesManager
Mohsen Kamal

Mohsen Kamal

Marketing Manager
Salmiya

Summary

Dynamic Marketing Manager with strong experience in F&B and construction industries, skilled in creating impactful campaigns that boost brand awareness, customer engagement, and revenue growth. Currently leading marketing operations at Al Maraafi Group, managing multiple brands across Kuwait and Qatar, including restaurants, hospitality, and construction. Proficient in social media management, content creation, and digital marketing (SEO, Meta Ads, Google Ads), with proven success in developing brand identities, managing cross-platform strategies, and delivering measurable results. Adept at combining creativity with data-driven insights to build brands that resonate with diverse audiences.

Work History

Marketing Manager

Al Maraafi Group
Kuwait
06.2025 - Current
  • Lead marketing strategy and brand positioning for multiple businesses under the group, including SamUnion (construction), Nakha (restaurants in Kuwait & Qatar), Cocoanut (breakfast brand), and Rollo (appetizer concept).
  • Develop and execute integrated marketing campaigns to drive brand awareness, customer engagement, and revenue growth across F&B and construction industries.
  • Manage social media presence, content creation, and storytelling tailored to different target audiences and platforms (Instagram, TikTok, LinkedIn, Facebook, Snapchat).
  • Oversee digital marketing initiatives, including SEO, paid ads (Meta & Google), influencer partnerships, and online ordering platforms.
  • Coordinate with design, operations, and sales teams to ensure marketing activities align with overall business objectives.
  • Track campaign performance, analyze insights, and optimize strategies for maximum ROAS.

Regional Marketing Specialist

Future Technology Systems
Qibla, Kuwait
09.2024 - 06.2025
  • Managed budget for marketing initiatives, carefully keeping spending within allocated limits.
  • Created and launched campaigns across digital and traditional channels to drive sales.
  • Strengthened outreach by coordinating events to maximize marketing initiatives.
  • Created reports to track performance of marketing campaigns and suggest improvements.

Content Creator | Graphic Designer

Slayil Al Jahra (Copthorne Hotel & Slayil Mall)
Al Jahra, Kuwait
Jun.2024 - Aug.2024
  • Created engaging content for digital platforms, including social media and the hotel’s website, highlighting key features such as luxurious accommodations, amenities, and exclusive offers.
  • Designed F&B campaigns including seasonal promotions and dining experiences that increased room bookings and mall foot traffic.
  • Generated reports to support development and implementation of marketing plans.

Marketing Executive Intern

Future Technology Systems
Qibla, Kuwait
May.2024 - Jun.2024
  • Gained extensive knowledge in data entry, analysis and reporting.
  • Coordinated the logistics and details for the CDC Exhibition, ensuring smooth execution from start to finish. This involved managing flight details, hotel bookings, food and activities, and transportation for clients and attendees.
  • Provided detailed reports and insights to senior management to evaluate the success of the exhibition and inform future projects.
  • Compiled and analyzed data related to client participation, costs, and ROI.

Digital Marketing Intern

Gate 7 Group
Sharq, Kuwait
Feb.2024 - Apr.2024
  • Collaborated with professionals to craft tailored content for diverse audiences.
  • Gained comprehensive understanding of digital marketing principles and strategies through internship experience.
  • Executed social media campaigns, optimizing reach and engagement through targeted messaging and audience segmentation.

Sales Intern

Scorpium Inc.
Toronto, Ontario
Oct.2023 - Jan.2024
  • Demonstrated strong organizational and time management skills while managing multiple projects.
  • Provided positive first impressions to welcome existing, new, and potential customers.
  • Identified customer needs and developed customized solutions.
  • Developed relationships with customers by providing excellent customer service.

Package Delivery Driver

UniUni
Cambridge, Canada
Sep.2023 - Nov.2023
  • Worked flexible hours across night, weekend, and holiday shifts.
  • Demonstrated strong organizational and time management skills while managing multiple projects.
  • Worked effectively in fast-paced environments.

Landscaping Assistant

Navid's Landscaping Services
Kitchener, Canada
Nov.2023 - Nov.2023
  • Trimmed greenery, shrubs, and hedges to maintain uniform appearance.
  • Operated landscaping equipment with focus on safety and machine longevity.
  • Handled hedge, bush, and shrub trimming.
  • Maintained grounds by trimming, weeding, and general clean-up.

Snow Globing

RH SnowScaping
Waterloo, Canada
Dec.2023 - Dec.2023
  • Completed prompt snow removal process during and after weather events.
  • Worked in parking lots, roads and driveways to handle needs of businesses and residential customers.
  • Upheld safety standards for working in wet, cold and windy conditions.

Marketing Intern

Symphony Style Hotel
Salmiya, Kuwait
May.2023 - Aug.2023
  • Gained great knowledge in the hospitality industry, valuable hands-on experience and contributing to the hotel's overall promotional strategies.
  • Worked closely with the marketing team, fostering a collaborative and creative environment.
  • Participated in brainstorming sessions, contributing ideas that align with the hotel's brand image and marketing goals.
  • Excellent communication skills, both verbal and written.

Crew Trainer

McDonald's
Guelph, ON
Aug.2021 - Jul.2022
  • Developed and implemented training programs to ensure crew members were adequately prepared for their roles and tasks.
  • Monitored performance of crew members in the field, providing feedback and guidance when needed.
  • Encouraged open communication between trainees and management throughout the learning process.
  • Collaborated with other trainers to develop effective methods for teaching new concepts.
  • Organized team building activities to foster a positive work environment among crew members.

Kitchen Staff Member

Osmow's
Guelph, Canada
Oct.2020 - Dec.2020
  • Prevented food spoilage by monitoring dates, rotating stock, and following proper storage procedures.
  • Learned other teammates' work tasks to train as backup.
  • Followed proper handling and sanitation procedures to comply with food safety standards and protocols.

Landscaping Crew Member

Canadian Property Stars
Mississauga, Canada
Jun.2018 - Jul.2018
  • Performed planting, watering, mulching, and edging of lawns.
  • Maintained routine landscaping schedules to boost lawn health.
  • Removed weeds, hazards, and debris from common pathways to improve usability.

Education

Bachelor of Commerce - Marketing Management

University of Guelph
Guelph, ON
Sep.2018 - Oct.2023

Skills

  • Creativity
  • Microsoft Office
  • Google Suite
  • Time Management
  • Digital Marketing
  • Public Relations
  • Communications Management
  • Canva Editor
  • Graphic Design
  • Google Analytics
  • Customer Engagement
  • Social Media
  • Photography

Languages

English
Native language
Arabic
Proficient (C2)
C2

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

Business opportunities are like buses, there’s always another one coming.
Richard Branson

Certification

Digital Marketing (HubSpot Academy)

Content Marketing (HubSpot Academy)

Customer Loyalty (Udemy)

Graphic Design (TDI)

Work Preference

Work Type

Full TimeContract Work

Location Preference

On-SiteRemoteHybrid

Important To Me

Career advancementWork from home optionTeam Building / Company RetreatsPersonal development programs

Interests

Graphic Design

Photography

Videography

Web-development

Social Media

Trends

Technology

Up-to-date features and algorithms

Websites

Portfolio

Mohsen Kamal – Marketing Specialist

Currently in Kuwait | Can relocate.


About Me

I'm a passionate Marketing Specialist with a strong background in digital marketing, content creation, and visual storytelling. With hands-on experience in B2B tech, hospitality, and retail environments, I bring both creativity and strategy to the table. My focus is on delivering results-driven content, building brand identity, and executing high-impact campaigns across social platforms.


Core Skills
  • Digital Marketing: Strategic planning, KPI tracking, campaign execution
  • Social Media Management: Meta (Facebook, Instagram), LinkedIn
  • Content Creation: Reels, graphics, carousels, storytelling-based posts
  • Marketing Strategy: Monthly calendars, brand positioning, competitor analysis
  • Branding & Design: Visual consistency, storytelling, promotional materials
  • Software & Tools: Canva, Adobe Photoshop, Meta Business Suite, Microsoft Office, LinkedIn Campaign Manager

Professional Experience FutureTec (2024–Present)

Regional Channel & Marketing Specialist | B2B Technology Industry

FutureTec is a regional leader in cybersecurity, AI, data innovation, digital transformation, and managed security services.

Key Responsibilities:

  • Developed and executed monthly content plans for LinkedIn and META platforms
  • Aligned social content with brand guidelines and business goals
  • Created storytelling-based campaigns to boost brand awareness and engagement
  • Produced and edited short-form videos and graphics for digital campaigns
  • Built and presented strategy documents with KPIs to the CEO during monthly reviews

Notable Projects:

  • GITEX Global 2024 Campaign: Promoted FutureTec’s presence and leadership through pre-event, during-event, and post-event content
  • Award Campaign: Highlighted the "Veritas Platinum Partner of the Year" win across platforms using engaging visuals and storytelling
  • CEO Vision Content: Created a sense-driven narrative showing how FutureTec empowers client success, safety, and growth

Results:

  • Increased LinkedIn engagement by over 40% in 6 months
  • Drove 3x more traffic to the company website from META campaigns
  • Supported lead generation through awareness-focused content funnels

Copthorne Al Jahra Hotel & Resort (2024)

Marketing Specialist | Hospitality Industry

Highlights:

  • Designed content for family and leisure audiences across social media
  • Captured and edited original photos of hotel facilities, restaurants, and events
  • Planned and executed promotional campaigns for Ramadan, holidays, and offers
  • Helped increase event bookings and restaurant footfall through seasonal content

Slayil Al Jahra Mall (2024)

Storytelling Strategy for Mall Marketing on Instagram

Goals:

  • Drive awareness and foot traffic to the mall through engaging, relatable content
  • Promote key attractions: restaurants, kids' play areas, perfume stores, wedding halls, and hotel

Strategy:

  • Weekly themed content (e.g., “Family Fun Week”, “Luxury Dining”, “Kuwaiti Traditions”)
  • Created Reels, carousels, and behind-the-scenes stories
  • Focused on storytelling, not ads, to increase engagement and build community

Marketing Documents & Samples Available Upon Request
  • Social media calendars (LinkedIn, Meta)
  • Strategy decks with KPIs
  • Video campaign briefs
  • Design portfolio (graphics, posters, carousels)

Testimonials
  • “Mohsen is creative, reliable, and always brings value to our marketing discussions. His attention to detail and strategic thinking have helped elevate FutureTec’s online presence.” — CEO, FutureTec
  • “A true storyteller in the digital space.” — Former Supervisor, Copthorne Hotel

Let’s Connect

📧 Kamalm5@hotmail.com 🔗 LinkedIn: https://www.linkedin.com/in/mohsenkamal/

Timeline

Marketing Manager

Al Maraafi Group
06.2025 - Current

Regional Marketing Specialist

Future Technology Systems
09.2024 - 06.2025

Content Creator | Graphic Designer

Slayil Al Jahra (Copthorne Hotel & Slayil Mall)
Jun.2024 - Aug.2024

Marketing Executive Intern

Future Technology Systems
May.2024 - Jun.2024

Digital Marketing Intern

Gate 7 Group
Feb.2024 - Apr.2024

Snow Globing

RH SnowScaping
Dec.2023 - Dec.2023

Landscaping Assistant

Navid's Landscaping Services
Nov.2023 - Nov.2023

Sales Intern

Scorpium Inc.
Oct.2023 - Jan.2024

Package Delivery Driver

UniUni
Sep.2023 - Nov.2023

Marketing Intern

Symphony Style Hotel
May.2023 - Aug.2023

Crew Trainer

McDonald's
Aug.2021 - Jul.2022

Kitchen Staff Member

Osmow's
Oct.2020 - Dec.2020

Bachelor of Commerce - Marketing Management

University of Guelph
Sep.2018 - Oct.2023

Landscaping Crew Member

Canadian Property Stars
Jun.2018 - Jul.2018

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Mohsen KamalMarketing Manager