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Mohsen Kamal
Open To Work

Mohsen Kamal

Marketing Specialist
Salmiya,HA

Work Preference

Work Type

Full TimeContract WorkPart Time

Location Preference

On-SiteRemoteHybrid

Important To Me

Career advancementWork from home optionTeam Building / Company RetreatsPersonal development programsFlexible work hoursCompany CultureHealthcare benefitsWork-life balance

Summary

Marketing Manager and Digital Strategist based in Kuwait, with hands-on experience across F&B, hospitality, retail, construction, and B2B technology. I specialize in building brands through clear strategy, strong storytelling, and consistent execution, from content and campaigns to performance tracking.

Work History

Marketing Specialist

Marafie Group
Kuwait
06.2025 - Current
  • Lead marketing strategy and brand positioning for multiple businesses under the group, including SamUnion (construction), Nakha (restaurants in Kuwait & Qatar), Cocoanut (breakfast brand), and Rollo (appetizer concept).
  • Develop and execute integrated marketing campaigns to drive brand awareness, customer engagement, and revenue growth across F&B and construction industries.
  • Manage social media presence, content creation, and storytelling tailored to different target audiences and platforms (Instagram, TikTok, LinkedIn, Facebook, Snapchat).
  • Oversee digital marketing initiatives, including SEO, paid ads (Meta & Google), influencer partnerships, and online ordering platforms.
  • Coordinate with design, operations, and sales teams to ensure marketing activities align with overall business objectives.
  • Track campaign performance, analyze insights, and optimize strategies for maximum ROAS.

Regional Marketing Specialist

Future Technology Systems
Qibla, Kuwait
09.2024 - 06.2025
  • Managed budget for marketing initiatives, carefully keeping spending within allocated limits.
  • Created and launched campaigns across digital and traditional channels to drive sales.
  • Strengthened outreach by coordinating events to maximize marketing initiatives.
  • Created reports to track performance of marketing campaigns and suggest improvements.

Content Creator | Graphic Designer

Slayil Al Jahra (Copthorne Hotel & Slayil Mall)
Al Jahra, Kuwait
Jun.2024 - Aug.2024
  • Created engaging content for digital platforms, including social media and the hotel’s website, highlighting key features such as luxurious accommodations, amenities, and exclusive offers.
  • Designed F&B campaigns including seasonal promotions and dining experiences that increased room bookings and mall foot traffic.
  • Generated reports to support development and implementation of marketing plans.

Marketing Executive Intern

Future Technology Systems
Qibla, Kuwait
May.2024 - Jun.2024
  • Gained extensive knowledge in data entry, analysis and reporting.
  • Coordinated the logistics and details for the CDC Exhibition, ensuring smooth execution from start to finish. This involved managing flight details, hotel bookings, food and activities, and transportation for clients and attendees.
  • Provided detailed reports and insights to senior management to evaluate the success of the exhibition and inform future projects.
  • Compiled and analyzed data related to client participation, costs, and ROI.

Digital Marketing Intern

Gate 7 Group
Sharq, Kuwait
Feb.2024 - Apr.2024
  • Collaborated with professionals to craft tailored content for diverse audiences.
  • Gained comprehensive understanding of digital marketing principles and strategies through internship experience.
  • Executed social media campaigns, optimizing reach and engagement through targeted messaging and audience segmentation.

Landscaping Assistant

Navid's Landscaping Services
Kitchener, Canada
Nov.2023 - Nov.2023
  • Trimmed greenery, shrubs, and hedges to maintain uniform appearance.
  • Operated landscaping equipment with focus on safety and machine longevity.
  • Handled hedge, bush, and shrub trimming.
  • Maintained grounds by trimming, weeding, and general clean-up.

Package Delivery Driver

UniUni
Cambridge, Canada
Sep.2023 - Nov.2023
  • Worked flexible hours across night, weekend, and holiday shifts.
  • Demonstrated strong organizational and time management skills while managing multiple projects.
  • Worked effectively in fast-paced environments.

Snow Globing

RH SnowScaping
Waterloo, Canada
Dec.2023 - Dec.2023
  • Completed prompt snow removal process during and after weather events.
  • Worked in parking lots, roads and driveways to handle needs of businesses and residential customers.
  • Upheld safety standards for working in wet, cold and windy conditions.

Sales Intern

Scorpium Inc.
Toronto, Ontario
Oct.2023 - Jan.2024
  • Demonstrated strong organizational and time management skills while managing multiple projects.
  • Provided positive first impressions to welcome existing, new, and potential customers.
  • Identified customer needs and developed customized solutions.
  • Developed relationships with customers by providing excellent customer service.

Marketing Intern

Symphony Style Hotel
Salmiya, Kuwait
May.2023 - Aug.2023
  • Gained great knowledge in the hospitality industry, valuable hands-on experience and contributing to the hotel's overall promotional strategies.
  • Worked closely with the marketing team, fostering a collaborative and creative environment.
  • Participated in brainstorming sessions, contributing ideas that align with the hotel's brand image and marketing goals.
  • Excellent communication skills, both verbal and written.

Crew Trainer

McDonald's
Guelph, ON
Aug.2021 - Jul.2022
  • Developed and implemented training programs to ensure crew members were adequately prepared for their roles and tasks.
  • Monitored performance of crew members in the field, providing feedback and guidance when needed.
  • Encouraged open communication between trainees and management throughout the learning process.
  • Collaborated with other trainers to develop effective methods for teaching new concepts.
  • Organized team building activities to foster a positive work environment among crew members.

Kitchen Staff Member

Osmow's
Guelph, Canada
Oct.2020 - Dec.2020
  • Prevented food spoilage by monitoring dates, rotating stock, and following proper storage procedures.
  • Learned other teammates' work tasks to train as backup.
  • Followed proper handling and sanitation procedures to comply with food safety standards and protocols.

Landscaping Crew Member

Canadian Property Stars
Mississauga, Canada
Jun.2018 - Jul.2018
  • Performed planting, watering, mulching, and edging of lawns.
  • Maintained routine landscaping schedules to boost lawn health.
  • Removed weeds, hazards, and debris from common pathways to improve usability.

Education

Bachelor of Commerce - Marketing Management

University of Guelph
Guelph, ON
Sep.2018 - Oct.2023

Skills

  • Adobe Creative Cloud
  • CapCut (Video Editing)
  • Canva (advanced design and layouts)
  • Digital marketing strategy and planning
  • KPI definition, tracking, and reporting
  • Brand positioning and brand development
  • Creative direction and visual consistency
  • Social media strategy and management
  • Instagram and TikTok content planning
  • Meta Business Suite
  • Google Business Profile
  • LinkedIn Campaign Manager
  • LinkedIn content strategy and B2B positioning
  • Short-form video creation and storytelling
  • Content calendar planning and scheduling
  • Audience targeting and segmentation
  • Seasonal and campaign launches
  • Competitor analysis and market research
  • Campaign execution and performance optimization
  • Strategy deck preparation and executive presentations
  • Cross-functional collaboration and stakeholder communication

Certification

  • Digital Marketing (HubSpot Academy)
  • Certfied Content Marketing Specialist (HubSpot Academy)
  • Customer Loyalty Program (Udemy)
  • Graphic Designing Program (TDI)
  • Hubspot Agency Partner Certification (Digital Marketing Institute)
  • HubSpot Inbound Marketing Certification (HubSpot)

Portfolio

Mohsen Kamal – Marketing & Digital Strategist
Currently in Kuwait | Open to relocation

I’m a passionate marketing and digital strategist with a strong background in digital marketing, content creation, and visual storytelling. With hands-on experience across B2B technology, hospitality, retail, and multi-brand F&B environments, I bring both creativity and strategic thinking to every role. My focus is on delivering results-driven marketing, building strong brand identity, and executing high-impact campaigns across digital platforms.

My career began with a deep focus on social and digital marketing, where I developed expertise in content planning, storytelling, and performance-led execution. As a Regional Channel & Marketing Specialist within the B2B technology sector, I supported a cybersecurity and digital transformation company by executing monthly content strategies across LinkedIn and Meta platforms. My responsibilities included aligning content with brand and business goals, producing short-form video and graphic assets, and preparing KPI-based strategy reports presented directly to executive leadership. This work contributed to increased engagement, stronger brand visibility, and measurable growth in website traffic, including during major initiatives such as GITEX Global and partner award campaigns.

Alongside my B2B experience, I have worked closely with hospitality and retail brands, creating content designed to connect with audiences in a relatable and authentic way. In hospitality, I supported the promotion of hotel facilities, restaurants, events, and seasonal campaigns such as Ramadan, contributing to increased event bookings and footfall. In retail and mall marketing, I developed Instagram storytelling strategies focused on community engagement and lifestyle-driven content rather than direct advertising.

In my current role as a Marketing Manager, I oversee end-to-end marketing strategy and execution for multiple brands simultaneously. I am responsible for defining brand direction, managing social media presence, leading creative direction for visuals and messaging, planning and coordinating campaigns, and tracking performance against clear KPIs. I work closely with founders and decision-makers to ensure marketing efforts are structured, consistent, and aligned with broader business objectives.

I am detail-oriented, reliable, and highly involved in both the creative and operational aspects of marketing. I take ownership of my work and approach every campaign with clarity, consistency, and intention. I am always focused on creating marketing that feels authentic, purposeful, and aligned with long-term brand growth.

📧 Kamalm5@hotmail.com
🔗 LinkedIn: linkedin.com/in/mohsenkamal

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests

Graphic Design

Photography

Videography

Web-development

Social Media

Trends

Technology

Up-to-date features and algorithms

Languages

English
Native language
Arabic
Proficient (C2)
C2

Quote

Business opportunities are like buses, there’s always another one coming.
Richard Branson

Timeline

Marketing Specialist

Marafie Group
06.2025 - Current

Regional Marketing Specialist

Future Technology Systems
09.2024 - 06.2025

Content Creator | Graphic Designer

Slayil Al Jahra (Copthorne Hotel & Slayil Mall)
Jun.2024 - Aug.2024

Marketing Executive Intern

Future Technology Systems
May.2024 - Jun.2024

Digital Marketing Intern

Gate 7 Group
Feb.2024 - Apr.2024

Snow Globing

RH SnowScaping
Dec.2023 - Dec.2023

Landscaping Assistant

Navid's Landscaping Services
Nov.2023 - Nov.2023

Sales Intern

Scorpium Inc.
Oct.2023 - Jan.2024

Package Delivery Driver

UniUni
Sep.2023 - Nov.2023

Marketing Intern

Symphony Style Hotel
May.2023 - Aug.2023

Crew Trainer

McDonald's
Aug.2021 - Jul.2022

Kitchen Staff Member

Osmow's
Oct.2020 - Dec.2020

Bachelor of Commerce - Marketing Management

University of Guelph
Sep.2018 - Oct.2023

Landscaping Crew Member

Canadian Property Stars
Jun.2018 - Jul.2018
Mohsen KamalMarketing Specialist