Mukesh Sethi

Work History

General Manager

Rise International Services

09.2014 - Current

Drive the designing of marketing/sales/ operations/projects strategies/programs within Kuwait and GCC for regional clients
Cascade objectives, plans and targets formulated down to each departmental level of the division
Manage / monitor efforts of all departments in the to achieve synergies and ensure achievement of the operations targets, sales targets and business plans
Translate business plans into action plans with appropriately allocated resources required for achievement of the plan-objectives
Ensure the cost of operations in the is kept within the sanctioned expenditure budgets for the division
Build and maintain harmonious relationships with key accounts, institutional customers, and accounts
Drive the development and implementation of marketing and innovative service offerings strategies by studying and analyzing data on customers, target groups, and competitor activity using integrated analytical functions
Ensure bid management process is carried out efficiently and effectively with accurate cost estimates to improve the number of bids won and safeguard the profitability of large-scale / project-oriented consignment movements
Ensure the projects are executed efficiently and delivery is made on time with minimum claims and accidents
Proactively and regularly engage in the study of processes pertaining to project management and asset maintenance to improve the operational efficiency and reduce cost
Ensure proper IT systems are in place and processes which can unite diverse functions and processes into an integrated collaborative flow are defined
Maintains good relationship with the key agents and the carriers and negotiate terms of contract for the freight and other logistics services
Ensure that all contracts are conducted at competitive levels
Set out specific performance standards in such key areas as business development, operations, project management and yard management; evaluates performance against these standards; coaches and assists the department managers in improving their performance
Achievements:
Developed new business unit
Created a 40 per cent increase in customer base
Drove a 25 per cent increase in profits since starting at the company

Sales Manager

Globe Express Services

03.2013 - 08.2014

Determined annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results
Responsible for the strategic development of ocean freight LCL, product management, pricing and procurement
Established sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products
Responsible for the performance and development of the Account Executives
Conducted one-on-one review with all Account Executives to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Account Executive’s sales and activity performance
Implements national sales programs by developing field sales action plans
Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors
Established and adjusts selling prices by monitoring costs, competition, and supply and demand
Completed national sales operational requirements by scheduling and assigning employees; following up on work results
Maintains national sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results
Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies
Contributes to team effort by accomplishing related results as needed.

Sales Manager

Freight Systems Ltd

03.2011 - 12.2012

Define and set targets, goals and objectives for subordinates specially for the core product LCL
Improved working relationships with executive level clients to identify and articulate their business needs and objectives
Ensured that the operations like freight execution, custom clearance, delivery, warehousing & packing & removal and Job closing are timely done in a timely manner
Developed comprehensive market/territory plan to generate new leads, contacts and business opportunities both B2B and B2C for LCL and other products and assigned specific role to each sales executive
Resolved problems, such as output quality, work schedules, Client's complaints etc
Identify revenue-focused opportunities in the local market and in the region
Developed and executed strategies to ensure maximum leverage and maximize revenue impact to company
Leverage all internal resources from all functional areas, operations, custom clearance, packing and removals to accomplish goals and objectives
Provided leadership and direction to subordinates/sales team
Prepare proposals for the big tenders and the yearly budgets
Ensure that excellent customer service is provided to the customer
This also involves monitoring the service level with the client
Timely followed the reporting system and generated the necessary report for general management
Monitored and follow up the reports (Sales Reports, Bookings secured, New accounts secured) received from the subordinates

ACHIEVEMENTS AT FSL

In self routed shipments counts in 2011-12 increased by 42% and in total there was 34% growth over the last year
The GP growth is 113 % on self routed shipments and 29 % on total shipments vs 2010-11
The LCL volume(self routed) grew by 90% in 2011-12 vs 10-11 (from 550 cbm to 950 cbm) and 75% increase in 2012-13 from 1350 CBM to 2450 CBM in first 6 months
We have achieved growth in all the segments as compared to last year
Nomination grew from 80 to 150 per month
Freight forwarders support grew from 15 to 85, which helped the LCL volumes to grow tremendously
Direct customers grew from 8 to 80 in a year
We did good in securing few project shipments in 2011, which helped us in gaining market confidence, also it supported us in increasing the GP tremendeously.

Sales Manager

Gulf Agency Company

03.2009 - 12.2010

Logistics Services
Define and set targets, goals and objectives for subordinates
Ensured that the departments work is kept organized and systematic
Responsible to develop regional GAC to GAC business (G2G)
Establish working relationships with executive level clients to identify and articulate their business needs and objectives
Ensured that the operations like freight execution, custom clearance, delivery, warehousing & packing & removal and Job closing are timely done in a timely manner
Advised GM of the current position on potential clients and provide feedback on clients enquiries
Developed comprehensive market/territory plan to generate new leads, contacts and business opportunities and assigned specific role to each sales executive
Resolved problems, such as output quality, work schedules, Client's complaints etc
Identify revenue-focused opportunities in the local market and in the region
Developed and executed strategies to ensure maximum leverage and maximize revenue impact to company
Leverage all internal resources from all functional areas, operations, custom clearance, packing and removals to accomplish goals and objectives
Provided leadership and direction to subordinates/sales team
Provided assistance to MD/GM to prepare proposals for the big tenders and the yearly budgets
Ensure that excellent customer service is provided to the customer
This also involves monitoring the service level with the client
Timely followed the reporting system and generated the necessary report for general management
Monitored and follow up the reports (Sales Reports, Bookings secured, New accounts secured) received from the subordinates
ACHIEVEMENTS AT GAC
Developed regional accounts, which helped not only the Kuwait office but other GAC offices in the Middle East region, including Iraq
Introduced Afghanistan logistics business in GAC and handled more than 100 TEUs and tons of airfreights to Afghanistan
Focused on targeting upcoming projects in Kuwait and Iraq and participated in the bidding for projects like Subiya Power Plant in Kuwait, Al Majnoon oil refinery project in Iraq
Focused on development of all the core services of freight forwarding for both inbound and outbound shipments
Airfreight
Seafreight
Land transportation – Middle East & Iraq
Packing and removals
Project cargo
Custom clearance & delivery
Warehousing
Developed and implemented strategic marketing plans that helped increase customer base over 30% and department sales nearly 25% in a year
Launched aggressive growth plans that helped increase our customer base by adding 5-10 new clients every month
This resulted in the rise in sales and the number of jobs
Segregated the sales team to focus on the main trade lanes like, USA, Europe, China, Far east/asia and MENA region
Also focused on all the major market segments like oil & gas, FMCG, Fashion items, Garments, Machinery & Spare Parts, Automobiles…etc
Focused more on CRM and went out of the box to achieve customer satisfaction
Due to the lack of shipment tracking system, I introduced the shipment status report, which was sent to every client regularly, while their shipment was in transit
This was much appreciated by the clients and it resulted in wining confidence of our client and it also helped us in gaining referral business
Developed new partners in different origins to source better rates and services, enabling us to compete with stiff pricing offered by the competition
Organized small events, like watching FIFA world cup final match & dinner, for the key customers, which helped in building close bonding with them
Increased media and advertising coverage
Upon joining GAC, I increased our marketing activities in order to achieve our financial goals
The increase in marketing activity, like Web advertisement campaigns, sponsoring an event resulted in improving the brand awareness and backed up with our regular E-newsletters helped our customers get the updates information of our regular and new services
Introduced attractive incentive scheme & other benefits to motivate the sales team in achieving their targets.

Sales Supervisor

Alghanim Freight

11.2004 - 02.2009

Diversify the sales activities
Tracking Market Competition
Secure the growth in the company -Negotiating best freight rates with the principals/partners (Exel Logistics, Dascher, Clearfreight) -Monitoring the operations and provide essential support whenever required
Report to the Division Manager
Provide support to all the departments
Develop new international partners
Assign targets to for the sales and plan a strategy to achieve the same
Conduct various advertising/promotion campaigns to increase sales & product awareness
Work in a team spirit with all the colleagues
ACHIEVEMENTS AT ALGHANIM FREIGHT
Introduced Afghanistan logistics business in the Kuwait and handled more than 300 teus and airfreights shipments to Afghanistan between 2007-2008
In 2007, I was amongst the first few people, who had handled the shipments for Afghanistan, which originated from Kuwait and other countries like USA, Europe and Middle East
Achieved #1 ranking in sales figure for 2007 & 2008
Focused on movements to Iraq from 2004-2007 and secured good volume during that period
Helped the subordinates to achieve their targets and solve the problems with the clients.

Asst. Manager

Al KAZEMI INTERNATIONAL GROUP

08.2003 - 09.2004

Business Development -Identify New Business and clients to Diversify the sales activities
Tracking Market Competition
Secure the growth in the company -Negotiating best freight rates with the Principals/partners (China Shipping, ANL, Wan Hai Line, Unitex, Davis Turner, BDP, DCS, etc) -Monitoring the operations and provide essential support whenever required
Report to the Sales Manager
Provide support to the new sales executives
Develop new international partners
Assign targets to for the sales and plan a strategy to achieve the same
Conduct various advertising/promotion campaigns to increase sales & product awareness
Work in a team spirit with all the colleagues.

Representative

GULF AGENCY COMPANY (KUWAIT) LTD. CANVASS CARGO INTERNATIONAL

03.2001 - 06.2003

Diversify the sales activities
Tracking Market Competition
Secure the growth in the company -Negotiating best freight rates with the Principals/partners (SDV, AMI, Dascher, Daher Int’l, Alliance, DBA Inc.etc) -Monitoring the operations and provide essential support whenever required
Report to Regional Director in Dubai
Provide support to all the departments
Develop new international partners
Assign targets to for the sales and plan a strategy to achieve the same
Conduct various advertising/promotion campaigns to increase sales & product awareness
Work in a team spirit with all the colleagues
Developing New Clients for the company
Tracking Market Competition
Responsible for growth in the business
Negotiating best freight rates with the principals
Coordinating with various customer in generating the leads.

Shipping Coordinator & Marketing Executive

Al Zahem & Malhotra General trading co.

04.1998 - 02.2001

Controlling all the Import & Exports in the company
Tracking the orders with suppliers
Responsible for Coordinating & Corresponding with various Multi National Companies (UNILEVER, SMITHKLINE
Handled high-volume paperwork and collaborated with administrators to resolve invoicing and shipping problems.
Reviewed paperwork to determine priorities and set schedules.

Summary

Overview

Work History

General Manager

Sales Manager

Sales Manager

Sales Manager

Sales Supervisor

Asst. Manager

Representative

Shipping Coordinator & Marketing Executive

Education

Commerce - Commerce

Bachelors - Commerce

Diploma -

Skills

Languages

Work Availability

Timeline

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