Nader Shalash
Al Jahra,JA
Summary
oasting over 15 years of vibrant expertise in Kuwait's local market, I've navigated realms of advertising, publishing, branding, video creation, social media management, e-commerce platform oversight, and search engine mastery, establishing myself as a seasoned Content Manager and Social Media Expert. international freelancing ventures have taken me across markets like Egypt, the USA, and Germany. From roles as an employee, video editor, designer, company owner, to a freelancer, my diverse professional journey fuels my eagerness to contribute my skills and experiences to a forward-thinking entity.
For me, transforming products and companies into visually compelling content isn't just a livelihood; it's a passion.
As a highly motivated Content Creator and Social Media Expert, I hold a proven track record in developing engaging content. Whether working independently or collaboratively, I thrive in managing multiple projects, consistently delivering successful outcomes. My detail-oriented approach, coupled with extensive knowledge of ADOBE CREATIVE CLOUD and digital marketing, reflects my commitment to crafting unique and aesthetically pleasing content.
I excel at adapting to changing markets, ensuring frequent and impactful posts using advanced content management systems.
Overview
19
19
years of professional experience
Work History
Digital Marketing & Expert Content Creator
OCTA VIDEO&ANIMATION STUDIO
09.2012 - 10.2022
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
- Enhanced user experience on the company website through strategic design updates and content improvements.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Optimized email marketing campaigns to maximize open rates, click-through rates, and conversions.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Managed relationships with external vendors, ensuring timely delivery of high-quality assets for various digital marketing initiatives.
- Streamlined internal processes to increase efficiency in content creation, approval, scheduling, and distribution across multiple channels.
- Developed comprehensive reports on digital marketing efforts, presenting findings to senior leadership for informed decision making.
- Created compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
- Conducted thorough market research to identify target audience segments and tailor messaging accordingly for maximum impact.
- Spearheaded innovative influencer marketing collaborations that elevated brand awareness among key demographics.
- Utilized project management tools to ensure seamless execution of complex multi-channel campaigns within tight deadlines.
- Evaluated new technologies and platforms as potential additions to the overall digital marketing mix based on industry trends and competitive analysis.
- Championed a data-driven approach to decision-making, consistently evaluating and adjusting strategies based on the insights gained.
- Cultivated a strong online community by engaging with followers, responding to comments and messages, and proactively addressing customer concerns.
- Overseeing the creative process from ideation to execution, ensuring content aligns with brand voice and objectives.
- Collaborating with marketing teams to generate content that drives engagement, elevates brand awareness, and supports campaign goals.
- Leading and mentoring a dynamic team of animators, videographers, and designers to foster innovation and excellence.
- Staying abreast of industry trends and advancements in video and animation to ensure our content remains fresh and relevant.
- Conducting brainstorming sessions and workshops to ignite creativity and encourage out-of-the-box thinking.
Digital Marketing Consultant
Lufthansa City Center
01.2010 - 11.2011
- Providing expert advice on business and marketing strategies.
- Identifying opportunities to engage customers effectively.
- Analyzing market trends and customer feedback.
- Conducting workshops to share knowledge.
Senior Consultant for Middle East
Grafenstein Freizeit-und Tourismuswerbung GmbH
03.2010 - 12.2010
- Developing marketing strategies tailored to the Middle Eastern tourism sector.
- Advising on cultural, economic, and travel trends.
Markeing Specialist
Advanced Technology Company Fire &safety
11.2006 - 10.2008
- Designing and executing dynamic marketing campaigns.
- Championing the promotion of distinct services and innovative ideas.
- Analyzing campaign results and market trends.
- Staying abreast of industry advancements.
Public Relaions Manager
Al Obaidi Group For Trading Agencies
10.2004 - 08.2005
- Enhanced brand image by developing and executing strategic public relations campaigns.
- Secured media coverage for company news and events, increasing brand visibility.
- Managed crisis communications, effectively mitigating potential damage to the company''s reputation.
- Built strong relationships with key media contacts, resulting in increased press opportunities.
Marketing Executive
Laser Company
11.2003 - 09.2004
- Leading comprehensive marketing research for actionable insights.
- Efficient budget management for optimal ROI.
- Collaborating cross-functionally to align marketing with overall business goals.
- Crafting and executing innovative marketing campaigns.
Education
Diploma in Media Studies - Media Production
Diploma in Media Studies
Cairo University06.2004
Bachelor of Social Work - Public Relations, Advertising, And Applied Communication
The High Institute For Social Service
Kafr El-Sheikh University05.2003
Skills
- Social Media Marketing
- Content Scheduling
- SEO Strategies
- Social Media Expert
- Adobe Premiere Pro
- Adobe After Effects
- Adobe Photoshop
- Content Curation
- Podcast Production
- Marketing Analytics
- Promotional Video Development
- Copywriting
- Google Analytics
- Social Media Content Campaigns
- Video Editing
- Content Strategy
- SEO Techniques
- Social Media Management
- Digital Marketing
- Photography
Languages
Arabic
Native or Bilingual
English
Professional Working
German
Elementary
Software
Adobe photoshop
Adobe premiere
Adobe after effects
Timeline
Digital Marketing & Expert Content Creator
OCTA VIDEO&ANIMATION STUDIO
09.2012 - 10.2022
Senior Consultant for Middle East
Grafenstein Freizeit-und Tourismuswerbung GmbH
03.2010 - 12.2010
Digital Marketing Consultant
Lufthansa City Center
01.2010 - 11.2011
Markeing Specialist
Advanced Technology Company Fire &safety
11.2006 - 10.2008
Public Relaions Manager
Al Obaidi Group For Trading Agencies
10.2004 - 08.2005
Marketing Executive
Laser Company
11.2003 - 09.2004
Diploma in Media Studies - Media Production
Diploma in Media Studies
Bachelor of Social Work - Public Relations, Advertising, And Applied Communication
The High Institute For Social Service
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