Summary
Overview
Work history
Education
Skills
Reuters London – Summer Program 2010
Timeline
Generic

Nadine Khairy ElKashef

Salmiya,Kuwait

Summary

Dynamic and results-driven qualitative research professional with over 8 years of experience across telecom, FMCG, and public sectors in Egypt, KSA, and the GCC. Proven expertise in leading qualitative research projects, developing strategic insights, and managing cross-functional teams to drive data-informed decision-making. Adept at business development, stakeholder engagement, and securing competitive research proposals. Strong analytical and storytelling skills, with a track record of delivering actionable recommendations that enhance brand and market strategies.

Overview

13
13
years of professional experience
4
4
years of post-secondary education

Work history

Senior Qualitative Research Manager

Awe Research
Kuwait
01.2025 - 03.2025
  • Lead and oversee all qualitative research projects across KSA, ensuring strategic alignment with business objectives.
  • Drive research excellence through rigorous methodologies and continuous innovation.
  • Develop and execute business growth strategies, securing competitive research proposals.
  • Manage and mentor a team, fostering professional growth.
  • Build and sustain strong client relationships to ensure recurring business and account expansion.
  • Coordinate cross-functional project teams to ensure successful execution within time and budget constraints.
  • Manage and strengthen relationships with external partners, ensuring seamless collaboration on joint projects.
  • Effectively communicate research findings through persuasive presentations and strategic reports, influencing stakeholders and driving informed decision-making.

Qualitative Research Manager

Awe Research
Kuwait
07.2023 - 12.2024
  • Led a team of researchers, overseeing high-quality research outputs across Egypt and KSA.
  • Oversee the delivery of high-quality research outputs across both markets, ensuring adherence to rigorous methodologies and excellence standards.
  • Managed multiple projects simultaneously, meeting tight deadlines and budget constraints.
  • Collaborated with cross-functional teams to deliver impactful insights.
  • Developed tailored research proposals, securing wins in public and commercial tenders.
  • Delivered strategic recommendations for major public sector projects.

Qualitative Associate Research Manager

Awe Research
Kuwait
09.2022 - 07.2023
  • Led end-to-end execution of research projects across Egypt and KSA, from conceptualization to delivery, ensuring accuracy, relevance, and actionable insights.
  • Partnered with stakeholders to define research objectives, develop robust methodologies, and translate findings into strategic recommendations.
  • Applied diverse qualitative research techniques, including in-depth interviews (IDIs) and focus groups, to uncover deep consumer insights.
  • Synthesized and presented research findings through comprehensive reports, engaging presentations, and interactive workshops for internal and external stakeholders.

Qualitative Market Research

Freelancer
Kuwait
06.2014 - 09.2022
  • Conducted end-to-end qualitative research, including full report writing, analysis, and strategic recommendations for global and regional clients, including Danone, MBC Masr, Bel, and Allergan.
  • Led research projects across Egypt, KSA, Iran, UAE, Qatar, and Kuwait, delivering market insights tailored to regional dynamics.
  • Executed diverse studies, including Usage & Attitudes (U&A), Concept Testing, and Brand Equity assessments.

Research Executive, Qualitative Department

Ipsos EGYPT
09.2012 - 05.2014
  • Developed field briefs and recruitment screeners for precise respondent selection.
  • Designed discussion guides and moderated focus groups, IDIs, and workshops.
  • Conducted in-depth data analysis using Grid and Content Analysis to extract key insights.
  • Authored research reports with strategic recommendations for management and clients.
  • Engaged with clients to align research objectives with business needs.
  • Led diverse studies, including U&A, Shopper Studies, Ad & Concept Testing, and Brand Equity.
  • Provided insights across FMCGs, Durables, and Telecom sectors.
  • Managed the Etisalat Telecom account exclusively for a year, delivering strategic research.

Education

B.A. - Integrated Marketing Communications

Misr International University
09.2007 - 05.2011

Skills

  • Qualitative Research
  • Leadership
  • Team building
  • Communication skills
  • Marketing strategy
  • Artificial intelligence
  • Market analysis
  • Market research
  • Brand Building
  • Cross-functional Collaboration
  • Product Innovation
  • Analytical thinking
  • Critical thinking
  • Storytelling
  • Fieldwork execution
  • Ethnographic research
  • Report-writing
  • Research design
  • Content analysis
  • Thematic analysis
  • Qualitative analysis

Reuters London – Summer Program 2010

  • Gained a strong understanding of Public Relations (PR) principles and its role within an organization.
  • Developed insights into the news industry, including print and broadcast media operations.
  • Drafted press releases and refined media communication skills.
  • Assisted in planning and conducting press conferences, ensuring effective media engagement.

Timeline

Senior Qualitative Research Manager

Awe Research
01.2025 - 03.2025

Qualitative Research Manager

Awe Research
07.2023 - 12.2024

Qualitative Associate Research Manager

Awe Research
09.2022 - 07.2023

Qualitative Market Research

Freelancer
06.2014 - 09.2022

Research Executive, Qualitative Department

Ipsos EGYPT
09.2012 - 05.2014

B.A. - Integrated Marketing Communications

Misr International University
09.2007 - 05.2011

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Nadine Khairy ElKashef