Nisha Vishal

• Managing marketing and product wings of Kuwait's leading FinTech company.
• Define and execute the marketing and communication activities according to marketing plan
• Coordinate all marketing activities to generate leads
• Collaborate with other teams to promote offerings
• Inform clients and prospects of products and services through creative marketing strategies
• Track performance of all marketing campaigns
• Creating basic style guides and templates for web pages and blogs
• Setting up and managing freelancer teams to meet content generation targets
• Conceptualizing and defining structure for PPC landing pages
• Ownership of products and future roadmap. Control over functionality based on inputs from marketing, business development, sales, customer usage and analytics.
• Cross functional teamwork to design product strategy, prioritize and execute tasks with development team.
• Building future-ready, scalable products.
• Rapid UX/UI design, wire-framing, functional prototyping.
• Co-ordination of projects.
• Develop a growth strategy focused both on financial gain and customer satisfaction.
• Planning, implementing and overseeing all marketing and advertising campaigns.
• Liaising with sales and public relations teams to align objectives.
• Growing and developing the in-house marketing team.
• Building a network of reliable external agencies and marketing professionals.
• Conducting market research and staying abreast of competitor positioning.
• Contributing to new business development initiatives.

• Managed new SAAS product development from ideation to launch.
• Co-ordinated launching of white label solution.
• Revamped corporate website with better user engagement features.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting and performance analysis.
• Perform Data Analysis, Visualization, Cleaning and Manipulation.
• Driving new customer acquisition with a strong focus on ROI and CPA.
• Planning and managing the annual marketing expenditure budget .
• Developing and leading the online acquisition strategy to increase business growth both in the region and internationally.
• Managing search marketing across paid channels and all aspects of marketing operations online.
• Analyzing promotion performance using measurement tools and performance tools.
• Working closely with the sales and operations team to come to the best resolutions and implementations needed as well as marketing goals and results.

• Carried out growth hacks & product enhancements
• Identifying new product opportunities based on in-depth market research.
• Defining project scope, goals, and deliverables to ensure consistency with
company strategy and commitments.
• Conducting A/B testing to maximize product efficiency and UX. Increased user
engagement by 25%.
• Work with content creation team to develop marketing content strategies.
• Performing and arranging successful product demonstrations.
• Briefing the press and analysts, press releases and going on press campaigns.
• Market research & developing the core positioning and messaging for the product.
• Researching, reviewing & reporting on competitors & rival products.
• Developing content for product and company collateral.
• Articulating the company’s distinctive competence & the product’s uniqueness.
• Involving in planning and developing the right marketing strategy.
• Provide an effective communication net between marketing, sales, QA and production department ensuring the product strategy is executed well without any problems.
• Building digital marketing strategies with SEO, Media Buying, Email Marketing and Affiliation.
• Social analytics, social listening analysis and reporting.\
• Demonstrable experience in developing and implementing paid social, paid search and email marketing strategies across various platforms.
• Growth marketing analysis using Adjust.
• Identify key performance indicators and metrics and use this information to optimize and consistently improve performance and develop best practices.
• Coordinating projects.
• Providing guidance for product problems and questions.
• Monitor Product performance and report to Marketing Head.
• Creating Product Vision and Roadmaps.

• Research and gather information relevant to project.
• Research UI/UX trends and implement it in projects.
• Responsibility for overall web project management from development to execution and maintenance.
• Responsible for the graphic design and implementation of company web site including navigation, writing HTML and JavaScript and optimization of web graphics.
• Requirement gathering from clients.
• Design new web interfaces, layouts and site graphics.
• Create web sites for demonstration purposes.
• Responsible for quality assurance of finished websites including the validation of web forms and links.

• Responsible for the graphic design and implementation of company web site including navigation, writing HTML and JavaScript and optimization of web graphics.
• Designed new web interfaces, layouts and site graphics.
• Responsible for quality assurance of finished websites including the validation of web forms and links.

• Working closely with analysts and designers.
• Front End development using HTML, CSS and JavaScript.
• Testing the product in controlled, real situations before going live.
• Managing Content Management Systems.
• Maintaining company websites and other products.