Nuha Fekry
Summary
Strategic professional skilled in scientific and medical stakeholder engagement, account mapping, and cross-functional collaboration. Specialises in medical governance, compliance, and material review, leveraging real-world evidence and clinical data for informed decision-making. Focused on driving impactful outcomes through innovative strategies while adhering to industry standards.
Overview
2
2
Languages
5
5
years of post-secondary education
12
12
years of professional experience
Work history
Gulf Medical Advisor
AstraZeneca
, Gulf
2024.07 - Current
- Drive pre-launch and launch readiness for priority indications, including Tezepelumab in CRSwNP and Benralizumab in EGPA & HES, through evidence generation, stakeholder engagement, scientific communication and cross-functional alignment.
- Lead strategic medical activities across the Gulf for biologic therapies in Severe Asthma, CRSwNP, EGPA and HES, translating scientific evidence and field insights into medical strategy.
- Lead initiatives to transform patient care pathways, including proactive patient identification, referral pathway optimization, MDT development and appropriate biologic treatment pathways across priority accounts.
- Built strategic partnerships with Pulmonology, ENT, Allergy, Immunology, Rheumatology and Hematology experts to identify unmet needs and generate actionable insights supporting evidence-based clinical practice.
- Led Advisory Boards, Scientific Exchange Meetings and medical education programs, engaging external experts and healthcare stakeholders across the Gulf to facilitate knowledge exchange.
- Integrate RWE, clinical evidence and field insights into medical strategy, including support for the Gulf iOUTRUN study, interim analyses and publication planning.
- Partner cross-functionally with Market Access, Commercial, Regulatory and regional/global teams to support market shaping, access strategy and launch excellence.
- Strengthened medical and cross-functional capabilities through scientific training, launch readiness, and knowledge sharing, enhancing digital/AI-enabled ways of working.
- Ensure high standards of medical quality, governance, compliance and ethical execution across all medical activities.
- Mentor and support the Kuwait Medical team, leveraging my position as the most senior Medical Advisor in the team to provide coaching, scientific guidance and strategic support, while fostering capability development, knowledge sharing and a collaborative One-Team mindset.
- Serve as a Medical Approver within AstraZeneca’s governance systems, providing medical and scientific review and approval of materials and activities to ensure alignment with approved scientific evidence, internal policies, governance requirements and applicable standards.
Patient Journey Manager
kyowa Kirin Company
, Upper Gulf Countries
2021.09 - 2024.07
- Managed the patient journey stages, identified unmet needs, and dedicated efforts to finding solutions for these gaps.
- Succeeded in identifying & recruiting new patients on Poteligeo & Crysvita.
- Launching Poteligeo in KCCC hospital in Kuwait within the haematology department and raising awareness about CTCL disease & delivering product knowledge.
- Presented value proposition aligned with stakeholder needs and objectives by building projects and establishing account partnerships.
- Developing strategic and business relationships with the MDT and the decision-making unit and the potential KOLs.
- Generated clinical demand for oncology-haematology and rare disease line in Kuwait, Bahrain, and Qatar while identifying key business opportunities.
- Managed all promotional and non-promotional activities in assigned territory to support product visibility.
- Establish strong relationships with purchasers, buyers and provide clinical and valuable information to manage the ordering process and ensure healthy stock availability.
- Ensured effective cross-functional team collaboration by sharing insights on plans and achievements.
- Coordinated engagement activities with healthcare professionals through strategic meetings and conferences.
- Succeeded in building strategic relationships with KOLs through conducting science-based discussions.
- Re-introducing Neupogen in Kuwait tender business through creating the need within the BMT unit and generating a recommendation letter from DMs to CMS requesting its availability.
product specialist
Sanofi Company
2015.05 - 2021.08
- Managed the Sanofi diabetes portfolio.
- Contributed to Sanofi’s diabetes product success through targeted strategies and stakeholder engagement.
- Pre-launch Responsibilities (Toujeo & Soliqua)
- 1. Mapping the accounts, educating the stakeholders on the disease & implementing targeting and profiling of customers to maximize sales.
- 2. Identify and grasp listing opportunities for the newly launched products in accounts at area level.
- 3. Liaise with medico-marketing teams to develop tactical plans to ensure product availability.
- 4. Initiate ,build and maintain strong relations with KOLs to increase market presence for my assigned newly launched products.
- Oversaw post-launch activities, conducting customer visits to provide medical information and monitor product availability.
- 1. Conduct regular visits to customers to supply quality medical information and to monitor product availability and movement.
- 2. Maintain & update product and competition knowledge and gather continuous market intelligence data to overcome the competition.
- 3. Manage different projects in order to accelerate patient recruitment.
- 4. Participate in symposiums, congresses, and meetings in order to increase market presence for the company products.
- 5. Prepare and submit sales, activity, and market share reports.
- Utilize different patient support programs to provide a full increase of patients' quality of life via both products, and services.
- Directed sales team to achieve performance objectives.
- Analysed IMS data and sales reports regularly.
- Engaged in CAST program as recognition for performance.
Medical Representative
Abbott
2014.08 - 2015.04
- Accelerated Duphaston, Duspatalin & Creon in assigned territory by identifying key prescribers and delivering comprehensive medical & product knowledge.
- Enabled Creon usage by expatriates through strong partnership with Dr. Raed Alzofairy (Head of Department Council).
- Managed women's health and GIT services in Adan & Jahra areas.
Education
Faculty of pharmacy Cairo university clinical program
2009.09 - 2014.07
Skills
- Clinical Strategy Development
- Patient pathway optimisation
- Stakeholder engagement
- Stakeholder Relationship Management
- Strategic Account Mapping
- Cross-functional collaboration
- Governance and compliance
- Clinical data interpretation
- Problem solving
Personal Information
- Title: Key Account Manager
- Date of birth: 1991-12-21
Languages
English - Proficient
Arabic - Native
Hobby
Swimming, Traveling
Training Experience & courses
- Being responsible for a digital project for 18 months under the direct mentor-ship of the marketing director.
- Assigned as a focal point to coordinate between the different specialty lines in the company.
- .I have attended Marketing and Sales courses
- Assigned as champion in customer engagement department.
Personality
- Communicative
- Punctuality
- Creativity
- Organized
Timeline
Gulf Medical Advisor
AstraZeneca
2024.07 - Current
Patient Journey Manager
kyowa Kirin Company
2021.09 - 2024.07
product specialist
Sanofi Company
2015.05 - 2021.08
Medical Representative
Abbott
2014.08 - 2015.04
Faculty of pharmacy Cairo university clinical program
2009.09 - 2014.07