Oracel
With over 20 years of diverse industry experience spanning cosmetics, fashion, home furniture, and consumer electronics, bringing a wealth of expertise to the table. Currently focused on consumer electronics, possess extensive knowledge in e-commerce, business innovation, brand management, business solutions, and retail strategies. Throughout career, played a pivotal role in driving company growth and establishing numerous brands in the GCC market. Known for an exceptional leadership, problem-solving abilities, and talent for identifying unique points of differentiation, consistently set the company ahead of the competition. Excelling in creative marketing and management, am a skilled public speaker, and have a reputation for optimizing costs. Most importantly, I take pride in the lasting impact I've made on colleagues, as evidenced by their nostalgia for collaborative days.
As the Home Furniture Operation Manager, I led the comprehensive management of six stores and two warehouses, covering an extensive area of 30,000 sqm and supervising a team of 400 employees. My role encompassed a wide array of responsibilities, including marketing strategies, procurement through effective buying and sourcing methods, meticulous product planning, and innovative visual merchandising techniques.
One of my notable achievements was successfully launching an Omni-Channel platform, resulting in an impressive 8% increase in sales. Additionally, I played a pivotal role in driving the growth of HomeCentre from 13.5 million Kuwaiti dinar to 19 million Kuwaiti dinar. I spearheaded a strategic shift in product offerings by leveraging customer insights and trends, revamping the overall customer experience from store layouts to curated "buy the look" designs that extended seamlessly to customers' homes.
Recognizing gaps in the market that competitors had failed to address, I introduced the modern luxe concept, blending classic and modern furniture to inspire customers to refresh their living spaces. This proactive approach positioned HomeCentre as a trendsetter rather than a follower in the furniture business.
Furthermore, I fostered a culture of continuous improvement through team coaching, performance management, and the introduction of a balanced marketing strategy that incorporated both new-age digital techniques and traditional methods. My efforts contributed to enhancing brand visibility and customer engagement, driving sustained growth and success for HomeCentre.
Operations Manager at Alshaya Group, overseeing operations in five countries: Saudi Arabia, Kuwait, Egypt, Lebanon, and Jordan. Spearheaded the launch of the Victoria's Secret brand, orchestrating the opening of 25 stores and managing all facets of sales, marketing, inventory, product launches, recruitment, and training in stores exceeding 6000 sqm. Directed a team of 300, with six direct reports, and played a pivotal role in achieving substantial growth by setting and attaining strategic goals, including sales targets and key performance indicators. Held full accountability for profit and loss, promotional activities, and compliance with audit requirements from both Alshaya and Victoria's Secret. Successfully implemented the Customer Sales Lead program across all stores.
facilitated soft skills training for the private sector, covering areas such as leadership, sales, marketing, and customer service. Actively engaged in lead prospecting, sales of courses to corporate clients, and analyzing their specific training requirements. Proficient in identifying client needs and closing deals effectively to ensure tailored training solutions. Demonstrated expertise in cultivating client relationships and delivering impactful training programs.
Managed client accounts from ideation to presentation, closing deals, and post-sale support. Specialized in fostering and enhancing client relationships to ensure client satisfaction and drive business growth
Project Planning and Execution
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