
Commercial Sales Leader with 25+ years of FMCG experience across Kuwait, Saudi Arabia and Oman, leading high-performing sales organizations across Coops, Modern Trade, General Trade, Wholesale and Distributor Networks.
Extensive experience driving sustainable sales growth, commercial execution, Route-to-Market optimization, distributor management, trade investment, customer negotiations, and people development across Nestlé Middle East.
Recognized for building winning commercial strategies, developing high-performing teams, strengthening customer partnerships, and consistently delivering sales, profitability and execution KPIs.