Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Syed Anwar Raja

Sales
Al Farwaniyah

Summary

Results-driven Sales and Business Development Executive with over 20 years of experience specializing in the commercial vehicle and heavy equipment sector. Proven expertise in revitalizing brands, capturing market share, and securing multi-million-dollar fleet contracts. A strategic leader adept at building high-performance teams, fostering key client relationships, and driving operational excellence. Combines strong international exposure with recent Canadian business experience to deliver measurable growth and achieve organizational objectives.

Results-driven management professional with extensive experience in leadership roles. Skilled in strategic planning, team collaboration, and driving operational efficiency. Adept at adapting to changing needs and ensuring consistent, high-quality outcomes. Known for strong interpersonal skills, problem-solving abilities, and focus on achieving organizational goals.

Overview

28
28
years of professional experience
4
4
Certifications
4
4
Languages

Work History

Deputy Manager – HINO Truck Sales

Bahrah Trading Co. (Al-Sayer Group)
06.2014 - Current
  • Orchestrated the successful market re-entry and relaunch of the HINO truck brand, dramatically increasing market share from 3% to 17% within a competitive landscape.
  • Led, trained, and managed a team of sales professionals, implementing performance-based KPIs that boosted team productivity and sales output.
  • Masterminded and negotiated high-value fleet agreements, resulting in the sale of over 1,200 units to key accounts and government entities.
  • Conducted comprehensive market and competitor analysis to identify new revenue opportunities and inform strategic pricing decisions.
  • Cultivated and maintained robust relationships with major accounts, ensuring long-term partnerships and repeat business.
  • Collaborated with cross-functional teams to drive business growth and achieve corporate objectives.
  • Increased customer satisfaction levels by developing targeted strategies to address client concerns effectively.
  • Mentored junior staff members on best practices for project management and team collaboration skills, fostering a supportive work environment.
  • Developed strong relationships with stakeholders to facilitate smooth communication and project completion.

Business Development Manager

Sara Consultancy
06.2024 - 05.2025
  • Promoted digital marketing services and franchise opportunities to a new market, expanding the company's client base.
  • Identified and qualified potential clients and strategic business partners, generating new lead pipelines.
  • Developed compelling proposals and presentations that effectively communicated value propositions to prospective clients.
  • Managed client communications and coordinated follow-up activities to ensure a seamless customer journey.
  • Facilitated internal team coordination to support business development initiatives and operational workflows.

Assistant Manager – Heavy Equipment Sales

Bahrah Trading Co. (Al-Sayer Group)
06.2008 - 06.2014
  • Managed end-to-end sales operations for heavy equipment and trucks, optimizing showroom presentation and sales processes.
  • Collaborated with marketing to develop and execute targeted promotional campaigns that increased brand visibility and lead generation.
  • Prepared and negotiated complex quotes and leasing agreements, tailoring solutions to meet diverse client needs.
  • Acted as a key liaison with after-sales service teams to guarantee timely delivery and enhance overall customer satisfaction.

Sales Associate & Administrator

Bahrah Trading Co. (Al-Sayer Group)
12.1997 - 05.2009
  • Supported the sales department through efficient management of documentation, invoicing, and sales reporting.
  • Coordinated customer follow-up procedures, improving communication and streamlining the sales cycle.
  • Played a vital role in administering sales incentive programs and maintaining accurate, real-time inventory records.

Education

Postgraduate Diploma - International Business

Annamalai University

Bachelor of Commerce - Commerce

VMS University
India

Skills

  • Strategic sales management

  • Technical Proficiencies: MS Office Suite, SAP, CRM Systems, e-Synergy, Auto Management Systems, AI Tools

  • Client & Relationship Management: Key Account Negotiation, Fleet Sales, Client Retention, Partnership Development

  • Client & Relationship Management: Key Account Negotiation, Fleet Sales, Client Retention, Partnership Development

Certification

HINO Product Knowledge Sales Training – Dubai, 2014

Accomplishments

  • Market Expansion: Led the acquisition and successful re-launch of the HINO brand in Kuwait, growing market share from 3% to 17% (2014-Present).
  • Major Fleet Contracts: Secured a landmark deal for 1,200+ HINO trucks through strategic fleet agreements with key accounts (2015-Present).
  • Strategic Account Wins: Closed a major deal for Doosan Loaders with specialized attachments for Joint Operations (2013).
  • Sales Leadership: Recognized as Top Salesman for growth in Middle East & Europe at the Bobcat Convention (2007, Prague).
  • Record Sales Performance: Achieved status as the leading Mack truck salesman in the Middle East & Europe, selling 200+ units (2004-2006).
  • National Recognition: Awarded National Top Salesman for Toyota Industrial Equipment (2006-2007).

Timeline

Business Development Manager

Sara Consultancy
06.2024 - 05.2025

Deputy Manager – HINO Truck Sales

Bahrah Trading Co. (Al-Sayer Group)
06.2014 - Current

Assistant Manager – Heavy Equipment Sales

Bahrah Trading Co. (Al-Sayer Group)
06.2008 - 06.2014

Sales Associate & Administrator

Bahrah Trading Co. (Al-Sayer Group)
12.1997 - 05.2009

Postgraduate Diploma - International Business

Annamalai University

Bachelor of Commerce - Commerce

VMS University

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