Tamara Abdulmajeed
Commercial Leader
Kuwait City,Kuwait
Summary
Dynamic leader with a proven track record at Deliveroo, driving 40% YoY Ad revenue growth and managing a high-performing team. Expertise in commercial strategy and stakeholder management, coupled with a strong focus on talent development. Recognized for enhancing partner relationships and optimizing promotional strategies to maximize revenue.
Overview
10
10
years of professional experience
Work History
Head of Account Management
Deliveroo
01.2024 - Current
- Led the Restaurant Account Management function, responsible for 95% of Deliveroo Kuwait’s GMV, managing a 10-person team across SMB, Mid-Market, and Key Accounts with 2 Team Leads.
- Managed an annual 200K KD promotional budget, driving ROI-positive campaigns and co-funding initiatives with partners to maximize efficiency.
- Delivered 40% YoY Ad Revenue growth (2024 vs 2023) and scaled renewal + transaction fees by 50% YoY, strengthening unit economics.
- Partnered with Marketing to design and execute promo strategies, including Deliveroo-wide campaigns, Plus promos, and ULT (user-level targeting) campaigns, securing co-funding that improved efficiency by XX%.
- Collaborated with Operations, Sales, and Onboarding to improve partner experience, streamline account workflows, and accelerate activation of new restaurants.
- Introduced new commission structures and diversified revenue streams, driving a 50% YoY increase in fee-based revenues and strengthening bottom-line profitability.
- Developed team capability and pipeline: promoted 5 direct reports into higher roles, with 2 additional promotions projected for 2026.
Account Management Team Lead
Deliveroo
09.2022 - 12.2023
- Managed the Mid-Market segment, representing 50%+ of Deliveroo Kuwait’s Restaurant Platform GMV, overseeing a team of 4 Account Managers.
- Drove double-digit GMV growth in portfolio by building partner strategies, optimizing promotions, and increasing ad adoption.
- Implemented standardized trackers and dashboards to monitor portfolio health, improving team productivity and visibility for senior leadership.
- Supported hiring, onboarding, and coaching of new team members, building bench strength for future scaling of the AM function.
Key Account Manager
Deliveroo
09.2021 - 09.2022
- Owned commercial relationships with top-tier national and international brands, including Starbucks, McDonald’s, and local market leaders, delivering double-digit GMV growth across portfolio.
- Awarded “Best Key Account Manager in the MENA Region” by Starbucks (across 10+ aggregators) in recognition of exceptional partnership management, commercial growth, and campaign execution.
- Negotiated co-funded marketing investments and exclusive launches, driving incremental order volume and strengthening Deliveroo’s category leadership.
- Collaborated with cross-market peers and HQ on regional initiatives, applying best practices across GCC.
Senior Account Executive
Bates Pan Gulf (Advertising Agency)
09.2019 - 09.2021
- Managed key client portfolios across F&B and Retail (Alshaya, Azalea Group), Banking (Gulf Bank), and luxury projects (Al Salam Palace, Harvey Nichols Digital Campaign).
- Delivered integrated campaigns spanning ATL (Al Salam Palace), Digital & Social (Alshaya F&B), and PR & Activations (Azalea Group), achieving high visibility and brand engagement across sectors.
- Coordinated cross-functional teams (creative, media, production) to ensure seamless campaign execution, managing multiple high-value accounts simultaneously.
- Mentored and developed 3 junior team members, building team capability and improving client servicing standards.
- Recognized with two internal company awards for outstanding client management and campaign delivery.
Marketing Specialist
Innovative Dining Group
06.2017 - 08.2019
- Managed end-to-end marketing for 4 restaurant brands across 12+ locations, delivering new websites, seasonal campaigns, and activations that elevated brand visibility and guest engagement.
- Orchestrated high-profile restaurant openings and anniversary events, securing PR features, influencer partnerships, and filming placements that expanded brand reach across key markets.
- Managed partnerships with 5+ delivery aggregators (DoorDash, Uber Eats, Amazon, etc.), implementing initiatives that drove sustained growth in off-premise sales.
Graduate Assistant
Loyala Marymount University MBA Program
10.2016 - 09.2017
- Supported faculty and program administration through research, data analysis, and preparation of course materials.
- Coordinated logistics for MBA program events, workshops, and guest speaker sessions, enhancing student and alumni engagement.
Client Service Associate
Oppenheimer & Co. Inc.
07.2015 - 05.2016
- Collaborated with sales teams to onboard new clients, providing a smooth transition experience for all parties involved.
- Developed customized reports for clients that highlighted key performance indicators and facilitated informed decision-making processes.
Education
MBA - International Business
Loyola Maryrmout University
Los Angeles05-2018
Bachelor of Science - Accounting And Finance
Loyola Marymount University
Los Angeles05-2015
Skills
- Commercial Strategy & Revenue Growth
- Commercial Budget Management
- Team Leadership & Talent Development
- Stakeholder & Partner Management
- Data Analysis & Insights
Languages
Languages: English (Fluent), Arabic (Native)
Timeline
Head of Account Management
Deliveroo
01.2024 - Current
Account Management Team Lead
Deliveroo
09.2022 - 12.2023
Key Account Manager
Deliveroo
09.2021 - 09.2022
Senior Account Executive
Bates Pan Gulf (Advertising Agency)
09.2019 - 09.2021
Marketing Specialist
Innovative Dining Group
06.2017 - 08.2019
Graduate Assistant
Loyala Marymount University MBA Program
10.2016 - 09.2017
Client Service Associate
Oppenheimer & Co. Inc.
07.2015 - 05.2016
MBA - International Business
Loyola Maryrmout University
Bachelor of Science - Accounting And Finance
Loyola Marymount University
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