Tamer Attia Zahran
Salwa
Summary
Seeking a challenging position within a dynamic team at a progressive organization. Aiming to leverage competencies to drive career development and enhance skills. Proven ability to contribute effectively in collaborative environments and achieve organizational goals. Goal-oriented professional well-versed in leading teams and planning marketing strategies targeted on brand promotion. Familiar with trends, market conditions, and customer desires in industry.
Overview
11
11
years of professional experience
Work History
National Sales Manager
Abbott
Kuwait
08.2024 - Current
- Team Leadership: Managed a team of 3 sales managers with a spam of control of 21 sales representative with a turnover of $25 million.
- Strategic Brand Articulation: Translated Abbott brand strategies into actionable regional plans.
- Performance Evaluation: Evaluated monthly sales performance in reference to projected budgets.
- Field Force Optimization: Appraised field force metrics by implementing proper Sales Force Effectiveness (SFE) strategies. This optimization enhanced team productivity.
- Talent Development: Led and supported a dynamic team members. Mentorship and coaching fostered individual and collective growth.
Sales Manager
Amgen
Kuwait/Qatar
06.2023 - 08.2024
- Team Leadership: Managed a team of 9 sales product specialists with a turnover of $25 million.
- Strategic Brand Articulation: Translated Amgen brand strategies into actionable regional plans.
- Performance Evaluation: Evaluated monthly sales performance in reference to projected budgets.
- Field Force Optimization: Appraised field force metrics by implementing proper Sales Force Effectiveness (SFE) strategies. This optimization enhanced team productivity.
- Talent Development: Led and supported a dynamic team of nine members. Mentorship and coaching fostered individual and collective growth.
- Workplace Recognition: Achieved the title of “Best Place to Work in Kuwait Qatar” for 2023. Ranked as the second-best place to work in Kuwait’s pharmaceutical field, reflecting your dedication to employee satisfaction.
- Achievements:
- Cardiovascular:
- Market Share Growth: Successfully captured a 10% market share from the main competitor in Kuwait. Reach 85% market share.
- Repatha Enlistment: Skillfully enlisted Repatha in primary healthcare (PHC).
- Consumption Growth: Achieved a 30% increase in Repatha consumption from 23 to 24.
- Sales Growth: Demonstrated impressive sales performance with a 40% growth from 23 to 24.
- Immunology:
- The consumption of biosimilars has doubled, showing significant growth in this market segment.
- Achieved a 3% market share compared to the branded drug Adalimumab. This is a noteworthy accomplishment.
- We effectively relaunched Apremilas by positioning it correctly for the target patient profile. This strategic move contributed to its success.
Product Manager – Nephrology
Amgen
Gulf Region
06.2022 - 06.2023
- In this strategic marketing role, I was responsible for shaping and executing the overall brand direction for Amgen’s nephrology portfolio across the Gulf region. My key focus was on rejuvenating legacy brands, elevating market presence, and aligning global strategies with regional dynamics to sustain brand relevance and growth.
- Strategic Brand Development: Led the formulation and execution of a comprehensive marketing strategy for Amgen’s nephrology portfolio. This required deep market analysis, evaluation of competitive trends, and understanding evolving customer needs to position the brand for sustainable success amidst increasing biosimilar and competitor activity.
- Aranesp Rebranding Initiative: Spearheaded the rebranding of Aranesp to adapt to a rapidly shifting therapeutic landscape. I strategically repositioned the brand, revitalized its value proposition, and ensured differentiated messaging tailored to regional needs, reinforcing its leadership amidst market disruption.
- Cross-Regional Collaboration: Worked in close partnership with both intercontinental and regional product managers, aligning on unified brand objectives while customizing tactics for local market nuances. This collaboration resulted in the development of a forward-looking, cohesive brand plan that was both globally informed and regionally actionable.
- Medical Education Leadership: Successfully conceptualized and relaunched the Amgen Nephro Summit across KSA and the Gulf, transforming it into a key scientific engagement platform. The summit facilitated high-value discussions among nephrologists, strengthened brand advocacy, and enhanced the company’s role as a thought leader in nephrology.
Sales Manager, Upper Gulf
Amgen
Kuwait/Qatar/Bahrain
02.2018 - 06.2023
- Strategic Brand Articulation: Translated Amgen brand strategies into actionable regional plans.
- Performance Evaluation and Optimization: Evaluated monthly sales performance progress in reference to projected budgets. Appraised field force metrics through the implementation of proper Sales Force Effectiveness (SFE) strategies.
- Team Leadership and Talent Development: Led and supported a dynamic team of six members. Your mentorship and coaching fostered individual and collective growth. Coached the team through mentored field visits to optimize their performance.
- Collaboration Across Functions: Worked closely with cross-functional teams in access, marketing, and medical. Your collaboration streamlined workflows with MOH, regulatory bodies, and CMS.
- Achievements:
- Nephrology:
- Aranesp Market Share: Achieved an impressive 93% market share for Aranesp in the Upper Gulf.
- Parsabiv Launch Success: Skillfully launched and enlisted Parsabiv, achieving a remarkable penetration rate of ≥45%.
- Mimpara Protection: Successfully cannibalized Mimpara while safeguarding its position against generic threats. This strategic move ensured continued success for Mimpara.
- Oncology:
- Xgeva lead bone targeted field with an impressive 95% market share.
- Aranesp Oncology Success Realized a ≥50% market share for Aranesp in oncology compared to blood transfusion. Your effective market positioning contributed to this achievement.
- Vectibex Leadership in Colorectal Cancer Led the field of colorectal cancer with a remarkable 55% market share for Vectibex.
- KRAS Testing Paradigm: Successfully established the KRAS testing paradigm in the Upper Gulf. advocacy for testing awareness impacted patient care.
- Educating Healthcare Professionals (oncologists and pathologists) on the importance of KRAS testing in MCRC patients. Highlighted the role of target anti-EGFR therapies like Vectibex in colorectal cancer management.
- Launched Sotorasib and raised awareness about the KRAS G12C mutation, which affects 13% of NSCLC patients. Educated oncologists on Sotorasib as the first KRAS G12C inhibitor in NSCLC treatment.
- Value of Upfront Testing: Emphasized the value of upfront testing in NSCLC due to disease nature and biopsy challenges. Early detection is critical for better outcomes.
- Hematology:
- Nplate leadership in Immune Thrombocytopenia: Successfully conquered the Immune Thrombocytopenia market with 60% market share for Nplate.
- Kyprolis Consumption Growth in Multiple Myeloma: Augmented yearly consumption of Kyprolis in Multiple Myeloma by an impressive 40% growth.
- Blincyto Revolution in Acute Lymphoblastic Leukemia: Revolutionized the treatment of Acute Lymphoblastic Leukemia by achieving a 100% market share for Blincyto.
- MRD Awareness and Testing Guidelines: Established the concept of MRD (Minimal Residual Disease) as an important prognostic factor in ALL. Collaborating with hematology and pathology, you raised awareness on MRD testing guidelines in Kuwait and Qatar.
- Blincyto Immunotherapy Launch: Successfully launched Blincyto as the only novel immunotherapy targeting patients with MRD-positive CD19 B cell ALL.
Regional Medical Manager (Upper Gulf)
Amgen
01.2014 - 02.2018
- Educational Partnership: Established Amgen as an educational partner across various therapeutic areas. Efforts contributed to knowledge dissemination and collaboration.
- ZERBINI Trial Inauguration: Managed the inauguration of the ZERBINI trial, the first of its kind in the Middle East. Leadership in clinical research was groundbreaking.
- Scientific Initiatives: Supported the initiation of scientific projects in UAE, Oman, and the Levant region. Commitment to advancing scientific knowledge is commendable.
- Achievements:
- Cardiology: Enlisted Repatha in MOH within 3 months from FDA approval and optimized the launch through successful advisory board and international speaker tours with Prof. Lansberg and Prof. John Chapman
- Nephrology: Established the milestones for DOPPS Clinical trial, the longest running trial in the gulf region and collaborated with Kuwait Nephrology Association (KNA) to build their website
- Prolia: Refurbished the treatment of osteoporosis through establishing an essential Course endorsed by Kuwait Osteoporosis Society (KOPS) and introduced Prolia in the Local osteoporosis guidelines as cornerstone in first line treatment
Education
Bachelor’s degree - pharmacy & Biotechnology
German University in Cairo (GUC)
Cairo, Egypt01.2008
Management Information Systems
Missouri State University
Missouri StateSkills
- Adaptable under pressure
- Data analysis
- Sales forecasting
- Market access
- Team leadership
- Business relationship development
- Commitment and dedication
- Collaboration and teamwork
- Microsoft Office proficiency
- Budget management
- Talent development
- Cross-functional collaboration
- Effective communication
- Strategic planning
- Brand development
- Patient care management
Languages
Arabic: Mother tongue, English: Fluent in written and spoken, German: Fair
References
References available upon request
Personal Data
- Marital status: Married
- Nationality: Egyptian
- Date of Birth: 17th March 1984
Timeline
National Sales Manager
Abbott
08.2024 - Current
Sales Manager
Amgen
06.2023 - 08.2024
Product Manager – Nephrology
Amgen
06.2022 - 06.2023
Sales Manager, Upper Gulf
Amgen
02.2018 - 06.2023
Regional Medical Manager (Upper Gulf)
Amgen
01.2014 - 02.2018
Bachelor’s degree - pharmacy & Biotechnology
German University in Cairo (GUC)
Management Information Systems
Missouri State University
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