VINAYAK LP
Kottayam,Kerala
Summary
Dynamic and results-oriented professional with a strong background in data analysis, budget management, and digital marketing. Demonstrates exceptional skills in channel partner relations, direct sales strategies, and customer service. Proficient in Excel and adept at market research and analysis to drive business development. Committed to motivating sales teams and enhancing client communication through effective cross-selling and upselling techniques. Career goals include leveraging expertise to foster growth in competitive markets while maintaining a proactive approach to new customer prospecting and sales trend analysis.
Overview
19
19
years of professional experience
2006
2006
years of post-secondary education
Work history
Area Sales Manager
KOTAK MAHINDRA PRIME LTD
Cochin, India
2024.03 - 2026.01
- Managed operations across South Kerala, covering Ernakulam to Trivandrum area in seven districts.
- Supported a team of nine sales managers and thirty executives in daily activities to enhance operational efficiency.
- Oversaw the used car business in South Kerala, ensuring alignment with company goals.
- Facilitated business generation through used car dealers and DSAs.
- Cultivated strong relationships with OEMs, used car dealers, and DSAs.
- Assisted in recruitment and training of new employees as per operational requirements.
- Fulfilled targets set by management to drive team performance and alignment with organisational goals..
- Reviewed team performance on a daily basis, providing guidance for improvement.
- Collaborated with HO team, branch team, credit team, and other vertical teams for efficient workflow.
- Prepared and presented performance reports for areas and regions on a daily basis.
- Trained team members for improved selling techniques and product knowledge.
- Conducted competitive analysis to identify and capitalise on business opportunities.
- Presented sales reports at board meetings, influencing future strategy decisions.
- Handled dispute resolution; ensured customer satisfaction was maintained at all times.
- Ensured compliance with company policies, maintaining professional standards across the team.
- Built long-term relationships with customers and generated referrals from existing clients.
- Analysed sales reports to identify trends and update strategies.
- Supported front-line sales teams with well-coordinated administrative operations.
- Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
Divisional Manager
MAHINDRA & MAHINDRA FINANCIAL SERVICES LTD
Cochin, India
2021.11 - 2023.02
- Oversee operations across South Kerala, ensuring effective management from Ernakulam to Trivandrum.
- Led a team of 4 area business managers and 18 executives to drive strategic initiatives.
- Facilitated business growth by establishing strong relationships with used car dealers and DSAs.
- Established performance benchmarks, driving higher productivity levels across divisions.
- Fostered strong relationships with OEMs, used car dealers, and DSAs to support mutual growth and business development.
- Achieved successful refinancing of new car loans, improving financial conditions for clients.
Delivered effective financing solutions for SCV tractor and genset, contributing to operational growth.
Streamlined loan application processes, resulting in faster approvals and increased customer engagement. - Achieved streamlined operations by implementing new organisational strategies.
- Oversaw collections and delinquency levels to maintain financial stability and improve cash flow.
- Managed manpower recruitment aligned with organisational needs and facilitated comprehensive training for new employees.
- Target execution as per management expectations
- Foster relationships with branch, credit, and vertical teams to ensure seamless workflow and project success.
- Conducted regular performance reviews, leading to enhanced staff productivity and job satisfaction rates.
- Design and execute marketing campaigns and sales promotion activities to enhance brand awareness and drive consumer engagement.
- Generated division and region performance reports to facilitate informed decision-making and strategic planning.
- Worked actively with management team to create daily and weekly sales plans based on weekly sales trends.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Translated senior management directives into actionable front-line policies and implemented changes with staff.
- Directed operations as Senior Manager from December 2021 to February 2024.
Area Business Manager
MAHINDRA & MAHINDRA FINANCIAL SERVICES LTD
Trivandrum, India
2015.05 - 2021.11
- Managed the Direct Marketing vertical of Mahindra finance in Trivandrum, Kollam, Pathanamthitta Alleppey, Kottayam, Part of Ernakulam and Idukki area.
- Handling business Refinance, New car loans, SCV, tractor and Genset products
- Handling a team of 5 executives for enquiry generation and business development through branch & dealer channel and open market.
- Conducting Marketing activities like customer meets, NOC day, dealer activities, and 2 wheeler to 20 wheeler activities etc..
- Maintain good relationship with branch team, Accounts team and all other vertical teams and ensure good existing customer business and retention.
- End to end lead management to increase the business sourcing through acquisition/retention programs.
- Managing & developing Sutradhaar Network (An unique concept to generate enquiries through existing customer reference by appointing them as brokers)
- Planning & implementing of marketing campaigns & sales promotion activities.
- Proper Management of collections and delinquency level.
- Preparation & presentation of regional performance reports on a day to day basis.
Customer Manager
MAHINDRA & MAHINDRA FINANCIAL SERVICES LTD
2013.07 - 2015.04
- Ensuring maximum customer retention through conversion of business from existing database
- Conducting activities and events to support branch overall business.
- Understanding customer needs & requirements and create more opportunities to sell.
- Building & maintaining good relationship with existing customers, Vehicle showrooms and brokers.
- Cross selling and up selling based on existing customer data base by way of Go Direct activities.
- To ensure proper MIS on leads generated through various programs and events.
- Direct Marketing
Assistant Manager
Kotak Life Insurance Company Ltd
2012.11 - 2013.06
- Recruiting Corporate agents, brokers and making them to sales
- Set targets for consultants, review these & consistently raise them.
- Responsible for recruitment and training to the team and sales force to deliver quality services in market.
- Planning of promotional activities for greater market penetration
- MIS Report management & Handling administration activities
- To continuously review performance of the team of Financial Consultants and to improve their productivity on an ongoing basis.
- Provided sound financial, insurance and wealth-management services to protect client assets and grow the net worth of their respective portfolios.
- Maintaining team productivity and achieving team and individual targets.
- Alt-channel
Sales Manager
ING Life Insurance Company Ltd
2011.08 - 2012.10
- Identify potential Financial Consultants based on agreed profiles and ensure recruitment in accordance with the business plan.
- To give Motivation and training to the Advisors.
- Undertake joint fieldwork with Insurance Advisors and demonstrate successful sales skills.
- Consistently met and frequently exceeded the financial objectives of represented clients. Assessed risk tolerance and investment/risk-management goals to recommend solutions optimally suited to client needs.
- Excelled within service-oriented industry. Cultivated positive relationships with customers and expanded business through word-of-mouth referrals.
- Manage team performance and productivity - Continuously review performance and improve productivity of the team.
- Call on policy holders to deliver and explain policies, analyze insurance programs and suggest additions or changes.
- MIS Report management & Handling administration activities
- Sought out new clients, obtained data about their financial resources and needs, and discussed current coverage.
Assistant Sales Manager
Future Generali India Life Insurance Company Ltd
2009.05 - 2011.07
- Identify potential Financial Consultants based on agreed profiles and ensure recruitment in accordance with the business plan.
- To give Motivation and training to the Advisors.
- Undertake joint fieldwork with Insurance Advisors and demonstrate successful sales skills.
- Consistently met and frequently exceeded the financial objectives of represented clients. Assessed risk tolerance and investment/risk-management goals to recommend solutions optimally suited to client needs.
- Excelled within service-oriented industry. Cultivated positive relationships with customers and expanded business through word-of-mouth referrals.
- Manage team performance and productivity - Continuously review performance and improve productivity of the team.
- Call on policy holders to deliver and explain policies, analyze insurance programs and suggest additions or changes.
- MIS Report management & Handling administration activities
- Sought out new clients, obtained data about their financial resources and needs, and discussed current coverage.
Sales/MIS coordinator
Vodafone Essar Cellular Ltd
2006.09 - 2009.04
- Co-ordination with the Field team for target achievement
- Preparation of Daily & Monthly MIS Reports
- Customer Call log closure with in the TAT
- Dealer Account Reconciliation and Interaction with Dealers
- Purchase Reconciliation and records upkeep
- Backend support for Prepaid Activity
- Solving Customer issues with the co-ordination of CSG Team
- Handling administration activities
- Preparing Review PPT Presentations
- Building & maintaining relationships with the channel partners and retailers.
- Responsible for designing new product promotional presentation.
- Meet customer for determination of their needs and requirements.
- Develop and manages new accounts.
- Ensured high quality of customer service is maintained at all times in the store
- Experience in preparing product campaigns, attractive presentation and new strategies.
- Supervise the activity plan of all executives to ensure that these are being fulfilled as per the desired levels.
Education
Master of Business Administration (MBA) - Marketing & Finance
Sikkim Manipal University
India 2007.08 - 2009.07
Bachelor of Commerce (B.Com) - Marketing & Finance
NSS college, Changanacherry, MG University
India 2002.09 - 2005.03
Class XII - Commerce with Marketing
N.S.S Vocational Higher Secondary school, Board of higher secondary education, Govt of Kerala
India 2000.08 - 2002.03
Class X -
N.S.S high School, Chingavanam, Board of secondary education, Gov of Kerala
IndiaSkills
- Always proactive and capable to take initiatives
- Data analysis capability
- Channel partner relations
- Budget planning and control
- Direct sales strategies
- Results-Oriented mindset
- Budget management
- Excel proficiency
- Digital marketing
- Sales team motivation
- Market research and analysis
- Customer Service
- Customer relations
- Business development
- Client communication
- Cross-selling and upselling
- Sales training
- New customer prospecting
- Sales trend analysis
Languages
English
Fluent
Malayalam
Native
Hindi
Upper intermediate
References
- Girish, Rodricks, Process Head, MMFSL, Mumbai, Head Office
- Srinivasa, Rao, Circle head, MMFSL, Chennai, Chennai Circle
- Anirban, Chatterjee, Circle Head, MMFSL, Delhi, Delhi Circle
Accomplishments
- Best Divisional Manager Chennai Circle in Q4 (2022-23) and Pan india 6th Position.
- Best Divisional Manager Chennai Circle in Q1 (2023-24)
- Best Divisional Manager Pan India -highest Refinance business done in Dec 2022
- Best Area Business Manager awards received many times Chennai Circle.
- Achieved recognitions for Quarterly Star performances many times
- Conducted 2 to 20 wheeler Maha loan mela two times in my area Kottayam & Trivandrum
- Best sales manager award for the month of June-July 2009 in the south Zone for Highest recruitment in Future Generali.
- Top ten sales manager awards for the month of December 2009 in Kerala region for highest premium in future Generali.
- Best Branch sales coordinator award for the month of Dec-2007 in Vodafone Essar Cellular Ltd.
DECLARATION
I hereby declare that all information furnished above is true to best of my knowledge. Place: Kottayam Date: 2025-08-30 VINAYAK LP
Interests
Travelling & Music
Timeline
Area Sales Manager
KOTAK MAHINDRA PRIME LTD
2024.03 - 2026.01
Divisional Manager
MAHINDRA & MAHINDRA FINANCIAL SERVICES LTD
2021.11 - 2023.02
Area Business Manager
MAHINDRA & MAHINDRA FINANCIAL SERVICES LTD
2015.05 - 2021.11
Customer Manager
MAHINDRA & MAHINDRA FINANCIAL SERVICES LTD
2013.07 - 2015.04
Assistant Manager
Kotak Life Insurance Company Ltd
2012.11 - 2013.06
Sales Manager
ING Life Insurance Company Ltd
2011.08 - 2012.10
Assistant Sales Manager
Future Generali India Life Insurance Company Ltd
2009.05 - 2011.07
Master of Business Administration (MBA) - Marketing & Finance
Sikkim Manipal University
2007.08 - 2009.07
Sales/MIS coordinator
Vodafone Essar Cellular Ltd
2006.09 - 2009.04
Bachelor of Commerce (B.Com) - Marketing & Finance
NSS college, Changanacherry, MG University
2002.09 - 2005.03
Class XII - Commerce with Marketing
N.S.S Vocational Higher Secondary school, Board of higher secondary education, Govt of Kerala
2000.08 - 2002.03
Class X -
N.S.S high School, Chingavanam, Board of secondary education, Gov of Kerala