Enthusiastic and optimistic sales professional with over five years of experience in sales manager for Total Advertising Co. W.L.L. Skilled at developing and maintaining client relationships and highly committed to working with a team to achieve successful campaign results. Strong negotiation skills and in-depth knowledge of advertising and marketing FMCG BTL industry . Strong leadership abilities and commitment to achieving sales to drive the growth of the company. Excels under pressure. Fluent in English And Hindi.
Hi, I’m
Wazed Salma
Salmiya
Summary
Overview
12
years of professional experience
1
Certification
Work History
Salmiya, Totao Advertising Co. W.L.L
Sales Account Manager
11.2017 - Current
Job overview
- Contacting and liaising with clients to discuss and identify their advertising requirements
- Drive new revenue opportunities, Lead Generation, Business Development and Client interaction
- Setting up meetings with potential clients to present advertising proposals and address their concerns
- Building and sustaining long-lasting relationships with existing and potential clients
- Acquire a thorough understanding of key clients needs and requirements
- Expand the relationships with existing clients by continuously proposing solutions that meet their objectives
- Presentation, conceptualizing plans for clients keeping
- Maintained high standards of customer service by answering pricing, availability, use and credit questions accurately.
- Consulted with clients after sales and contract signings to resolve problems and provide ongoing support.
- Anticipated clients' needs by staying in touch on regular basis.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Negotiated prices, terms of sale and service agreements.
- Created proposals for new and repeat customer business transactions.
- Contacted regular and prospective customers to explain product features and solicit orders.
- Oversaw sales forecasting, goal setting and performance reporting for all accounts.
- Built client relationships by acting as liaison between customer service and sales teams.
- Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Monitored market activity and quoted pricing to maintain healthy profit margins.
- Created sales contacts with on- and off-premise accounts.
- Trained peers and management team on internal system supports and implementation plans.
- Organized joint sales calls with current customers and outside vendors.
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Obtained and evaluated credit information about prospective customers.
- Contacted [Number] of new and existing customers per [Timeframe] to discuss new products and services.
- Managed portfolio of [Number] accounts totaling $[Amount] in sales.
- Attracted [Number] new accounts in [Timeframe] through targeted client development.
- Analyzed and reported on [Timeframe] customer activity, business trends and areas of concern.
- Developed competitive comparison tables of [Product or Service] pricing, fees, ratings, category and product performance to use for account sales calls.
- Exceeded team sales goals by [Number]% in [Timeframe], generating $[Amount] in revenue.
- Maintained central database of key contacts, risk ratings, financial impact and key issues.
- Developed and implemented creative, cost effective programs which increased client retention rates by [Number]% compared to prior year.
- Handled [Number] client companies and brought in [Number] new accounts in [Timeframe].
- Handled highest volume account in [Type] territory, generating more than $[Amount] in revenue in [Timeframe].
- In top [Number]% of sales representatives out of [Number] reps nationwide.
- Forecasted sales of $[Amount] and set successful policies to achieve sales objectives and related metrics within timeframe.
- Consistently exceeded monthly sales quotas by more than [Number]% by pursuing leads and expanding prospect list.
- Met with average of [Number] clients per week consistently, resulting in [Number]% client retention rate.
- Acquired $[Amount] million in sales revenue in [Number] months.
- Managed and motivated sales team to increase revenue [Number]% in [Timeframe].
- Effectively led seasoned team of partner managers and account coordinators.
Salmiya, Total Advertising Co. W.L.L
Sr. Sales Account Executive and Warehouse Manager
11.2016 - 10.2017
Job overview
- Servicing and managing all client's requirement as per briefing
- Collaborate with team members to achieve better results Generate quality leads
- Meet client and understand their requirements communicate client's requirements with the team
- Get in touch with the sample team for samples and quotations
- Conduct market research to identify selling possibilities and evaluate customer needs
- Actively seek out new sales opportunities through cold calling, networking and social media
- Prepare and deliver appropriate presentations on in mind brand objectives and presenting to the client for products and services approval or modification
- Preparing & executing plans & quotations to the clients
- Presenting, alongside agency colleagues (particularly the for the upcoming activities as per clients requests
- Account executives), the campaign ideas and budget to the client
- Conducting research on potential clients' products or services and determining the geographic location of most of their target customers
- Handling budgets, managing campaign costs and invoicing clients
- Making power point presentations for the activities and delivering it to the client upon completion of the activity
- Strategically manage warehouse in compliance with companys policies and vision
- Oversee receiving, warehousing, distribution and maintenance operations
- Setup layout and ensure efficient space utilization
- Monitoring the effectiveness of campaigns by effectively Initiate, coordinate and enforce optimal operational deriving the KPIs
- Attending sales meetings, trade shows, and training workshops as required
- Persuading clients to purchase company advertising products and services by communicating the benefits of policies and procedures
- Adhere to all warehousing, handling and shipping legislation requirements various types of advertising
- Identify potential clients to offer them advertising services
- Highlight the benefits of various ad services and their capacity to reach a target market
- Provide clients with advertising sales materials to aid them in choosing appropriate services
- Developing growth strategies and plans and Writing client reports
- Writing business proposals and presenting creative campaigns to clients
- Supervise the hiring and daily operations of advertising sales representatives
- Maintain standards of health and safety, hygiene and security
- Manage stock control and reconcile with data storage system
- Prepare annual budget
- Liaise with clients, suppliers and transport companies
- Handled customer relations issues, enabling quick resolution and client satisfaction.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
- Supervised sales team of [Number] people, stepping in to support employees and deliver smooth sales processes for clients.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
- Produced contracts, reports, letters, and proposals for clients.
- Developed and implemented comprehensive salesperson training program.
- Organized promotional events and interacted with community to increase sales volume.
- Held weekly meetings with [Job title]s to identify techniques to overcome sales obstacles.
- Improved sales processes to streamline customer acquisition and onboarding strategies.
- Resolved customer issues quickly and managed over [Number] accounts to increase sales and meet quotas.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Developed strategic relationships with key suppliers and clients to foster profitable business initiatives.
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
- Created effective strategies to target new markets after researching and analyzing competitor behavior.
- Initiated new sales and marketing plans for product roll-outs, distribution and media strategy.
- Aggressively pursued competitive accounts by differentiating company from competitors.
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Conducted research to target, engage and partner with suppliers, negotiating beneficial, cost-saving deals.
- Identified opportunities for growth within [Location] territory and collaborated with sales teams to reach sales goal.
- Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries.
- Reduced expenses by effectively negotiating contractor prices, terms and service agreements.
- Targeted new markets and increased sales [Number]% through proactive sales and negotiation techniques.
- Monitored metrics and marketing investments to assess performance and implement continuous improvements.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Increased monthly gross sales from $[Number] to $[Number] and exceeded goals for sales, revenue and profit margins.
- Grew market penetration and sales figures by leveraging supplier relationships and personally overseeing negotiations resulting in [Number]% revenue increase.
- Developed international business relationships to drive business units abroad.
- Exceeded regional annual sales target by [Number]%.
- Developed rapport with international suppliers and collaborated with factories to develop, design and select product for retail stores.
- Drove sales conversion rates up [Number]% through effective [Action].
- Brought in more than $[Amount] in sales in less than [Number] months.
- Grew retail sales volume in assigned territory [Number]% through strategic budgeting and product promotion.
- Created and launched new online marketing strategies, resulting in [Number]% sales increase.
- Expanded product distribution by adding more than [Number] new distribution points in region.
- Reorganized and optimized leads management by implementing [Software] CRM solution.
- Closed over $[Number] in new sales in [Timeframe].
- Monitored [Product] markets to map marketing initiatives and maximized customer outreach by enhancing overall brand strategy.
- Pushed [Product or Service] revenue to new levels with more than $[Amount] in yearly sales.
- Increased regional market share [Number]% within [Number] months.
- Increased revenue by [Number]% by working closely with [Number] key vendors.
- Reduced costs [Number]% through client and distributor price negotiations.
- Negotiated business transfer worth $[Number] in gross annual income.
Total Advertising Co. W.L.LSalmiya
Sales – Account Executive
06.2014 - 10.2016
Job overview
- Lead Generation, Cold Calling, Meeting with Clients, Prospecting, and Converting into customers
- Making 'pitches', along with other agency staff, to try to win new business for the agency
- Overseeing excellent after-sales services.
- Mastered and constantly improved sales prospecting, follow-up and upsell processes.
- Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
- Identified sales growth opportunities by networking and building relationships with potential advertisers.
- Collaborated with current and potential small businesses extensively to understand needs before proposing specific solutions.
- Engaged in daily cold calls in-person and via telephone and followed up with small business prospects monthly to verify pipeline sufficiency.
- Contributed long-term sales strategy ideas to team to promote continuing business success.
- Attained deep and thorough knowledge of company's products and solutions to help accomplish mutual success and partnership between buyer and seller.
- Achieved sales among top [Number]% of salespeople in company for [Number] years.
- Developed and managed strong and growing pipelines of prospective small business customers.
- Developed and implemented database sales tracking, enabling improved understanding of product profitability and inventory needs.
- Managed sales cycle from first contact to established customer sale and maintained solid customer base.
- Recorded and maintained sales prospect and sales data within customer relationship management system.
- Researched potential customer markets thoroughly before beginning personal contacts.
- Conducted informational trainings and briefings to clients on new features and updated products.
- Distributed marketing materials to existing and prospective clients and presented materials to client audiences.
- Provided sales forecasts within [Number]% accuracy each quarter and each year for long-term strategic planning.
- Reached average of [Number]% of sales goals each year.
- Established close relationships with [Number] new small business prospects within first [Number] months with company.
- Reported sales data to upper management for review.
- Monitored sales team performance and provided constructive feedback.
- Led sales team to exceed quarterly sales goals.
- Trained, coached and mentored new sales associates for maximum performance.
- Provided exceptional customer service to foster client loyalty and satisfaction.
- Kept detailed track of sales and customer information in company system.
- Achieved and exceeded sales goals through dedication to identifying and pursuing new opportunities.
- Worked closely with other departments to understand full scope of available offerings and provide top-notch salesmanship to customers.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Monitored sales processes to identify areas in need of improvement and implemented systems to rectify issues.
- Balanced traditional and innovative sales tactics to complete sales and trained employees on current sales protocols.
- Negotiated contracts and sales terms with new and existing clients.
- Studied product and local markets to adjust sales pitches and adapt strategies for optimized sales.
- Implemented new marketing initiatives to drive sales and improve overall performance.
- Promoted brand awareness and utilized took advantage of network connections to increase brand development.
- Conducted surveys of customers to understand successful sales tactics and strategize improvements in processes.
- Streamlined team sales processes increase productivity and decrease closing time.
- Sold over $[Amount] in [Product or service] during [Timeframe].
- Championed company products and increased quarterly revenue.
Salmiya
Executive Secretary
04.2011 - 03.2012
Job overview
- European Countryside General trading co
- Maintain executives agenda and assist in planning appointments, board meetings, conferences etc
- Attend meetings and keep minutes
- Receive and screen phone calls and redirect them when appropriate
- Handle and prioritize all outgoing or incoming correspondence (e-mail, letters, packages etc.)
- Make travel arrangements for executives
- Handle confidential documents ensuring they remain secure
- Prepare invoices or financial statements and provide assistance in bookkeeping
- Monitor office supplies and negotiate terms with suppliers to ensure the most cost-effective orders
Salmiya
Administrative Assistant
04.2010 - 02.2011
Job overview
- Ultimate Solutions for Project Management & Control
- Original contract, all correspondence, changes/deviations, amendments
- Manage the schedule of three Digital executives
- Coordinate internal, cross-departmental and external meetings for department
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Executed record filing system to improve document organization and management.
- Scheduled office meetings and client appointments for staff teams.
- Sorted and distributed office mail and recorded incoming shipments for corporate records.
- Interacted with vendors, contractors and professional services personnel to receive orders, direct activities and communicate instructions.
- Project management as needed for events
- Assist with department activities and meetings
- Creates routine correspondence, reports and forms in support of department
- Review for accuracy and process invoices from vendors and Security Representatives
- Make travel arrangements, and prepare travel expense reports for assigned Security Managers
- Take minutes and prepare meeting reports
- Type investigative reports for assigned Security Managers
Customer Care Pvt.LtdHyderabad
Customer experience Executive
05.2007 - 03.2009
Job overview
- Take customer calls and provide accurate, satisfactory answers to their queries and concerns
- De-escalate situations involving dissatisfied customers, offering patient assistance and support
- Call clients and customers to inform them about the companys new products, services and policies
- Guide callers through troubleshooting, navigating the company site or using the products or services
- Review customer or client accounts, providing updates and information about billing, shipping, warranties and other account items
- Collaborate with other call center professionals to improve customer service
- Help to train new employees and inform them about the companys customer management policies
Education
Osmania University
University Overview
Hyderabad
Bachelors of Science
University Overview
Skills
- SKILLS LANGUAGES
- Client management
- Lead generation
- Revenue forecasting
- Problem-solving
- English
- Advanced
- Arabic
- Intermediate
- Hindi
- Native
- Telugu
- Budgeting and Expenditures
- Bid Request Management
- Interdepartmental Collaboration
- Salesforce Software
- Shipping and Receiving Oversight
- Advertising Campaigns
- Business Transactions
- Customer Complaint Resolution
- Operating Procedures and Policies
- Persuasive Negotiations
- Quote Activities
- Sales Statistics Analysis
- Coordinating Bids
- Sales Program Coordination
- Profit Target Achievement
- Networking Events
- Proposal Writing
- Sales Records Management
- Customer Trend Analysis
- Operational Records Review
- Business Growth and Retention
- Profitability Assessments
- Product Demonstrations and Presentations
- Prospecting and Cold Calling
- Price Schedules
- Discount Rate Requirements
- Sales Quota Management
- Pricing Structures
- Team Recruiting and Onboarding
- Customer Order Management
- Lead Qualification
- Lender Relations
- Promotions and Marketing Strategies
- Bid Proposals
- Corrective Actions
- Agent Support
- Process Knowledge
- Client Base Retention
- Accounts Payable and Accounts Receivable
- Consultative Selling Techniques
- Constructive Feedback
- Information Updates
- Facility Tours
- Strategic Partnership
- Performance Reporting
- Supplier Relations
- Customer Portfolio Management
- Writing Concepts
- Business Development and Planning
- Deal Structuring
- New Business Generation
- Retail Knowledge
- Product and Service Management
- Portfolio Strategy
- Manufacturing Engineering
- Order Management
- Strategic Account Development
- Territory Expansion
- Operational Efficiency
- Transportation Solutions
- Converting Leads
- Inventory Control Processes
- Technical Integration
- Online Auctions
- Cargo and Freight
- Marketing Strategy Development
- Site Visits
- Store Displays
- Motivational Techniques
- Dental Implant
- Customer Service and Assistance
- Persuasive Selling
- Sales Tracking
- Customer Billing
- Profit and Revenue-Generating Strategies
- Community Reinvestment Act
- Employee Retention
- Digital Sales
- Social Media Platforms
- Specialty Care
- POS Inventory System Operation
- Software Improvements
- Account Acquisition
- Investor Relations
- Lead Identification and Generation
- Image Optimization
- GoldMine CRM
- Effective Written and Verbal Communication
- Hiring and Staffing
- Registration Paperwork
- RFP Responses
- Vendor Negotiations
- Monthly Forecasting
- Outreach Initiatives
- Optimizing Programs
- Inventory Management and Planning
- Insurance Follow-Up
- WISE Applications
- Account Servicing
Accomplishments
Accomplishments
- Exceeded targeted sales goals by [Number]% for [Number] months in a row.
- Grew existing account sales by $[Amount], a [Number]% higher growth rate than company-wide sales growth.
- Achieved Top [Number]% nationwide rep ranking in [Year].
- Consistently exceeded monthly sales quotas by more than [Number]%.
- Consistently exceeded sales goals, placing in top [Number]% of sales representatives out of [Number] sales representatives nationwide.
- Boosted sales revenue by $[Amount] million from [Month, year] to [Month, year].
- Successfully managed $[Amount] in sales volume.
- Developed account base from $[Amount] per month to $[Amount] per month within [Number] quarters.
- Promoted to Regional Sales Manager after [Number] successful years in the sales department.
- Named "Manager of the Year" in [year].
- Created a company-wide, comprehensive training program for all sales team members.
- Managed the [Award Name] award winning sales team at [Company Name].
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Collaborated with team of [Number] in the development of [Project name].
- Documented and resolved [Issue] which led to [Results].
- Achieved [Result] by completing [Task] with accuracy and efficiency.
- Achieved [Result] through effectively helping with [Task].
- Resolved product issue through consumer testing.
- Supervised team of [Number] staff members.
- Achieved [Result] by introducing [Software] for [Type] tasks.
Affiliations
Affiliations
- Project Management Institute
Certification
- [Area of certification] Training - [Timeframe]
Languages
Hindi
Native language
English
Advanced
C1
Timeline
Sales Account Manager
Salmiya, Totao Advertising Co. W.L.L
11.2017 - Current
Sr. Sales Account Executive and Warehouse Manager
Salmiya, Total Advertising Co. W.L.L
11.2016 - 10.2017
Sales – Account Executive
Total Advertising Co. W.L.L
06.2014 - 10.2016
Executive Secretary
Salmiya
04.2011 - 03.2012
Administrative Assistant
Salmiya
04.2010 - 02.2011
Customer experience Executive
Customer Care Pvt.Ltd
05.2007 - 03.2009
Osmania University
Hyderabad
Bachelors of Science