Hussain Shabbir Husain Rangila

Work History

AlShaya - American Eagle

02.2021 - Current

Managed the men’s apparel business, a $130M yearly portfolio, contributing to 71% of total brand revenue.
Conducted consumer and market research to inform brand positioning and strategy development.
Designed and executed marketing campaigns that effectively communicated the brand message and achieved a 20% increase in consumer engagement.
Developed and managed a comprehensive brand strategy, resulting in a 10% increase in market share.
Collaborated with suppliers and stakeholders to ensure the availability of top-performing products and styles.
Measured and reported on campaign success, leveraging data analytics to refine future strategies.
Anticipated consumer trends to maintain the brand’s relevance and competitive edge.
Oversaw buying and merchandising activities for men’s apparel, including vendor negotiations, seasonal buying strategies, and range planning.
Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
Enhanced brand recognition by developing and executing targeted marketing campaigns.
Researched and identified new opportunities for product and brand development.
Developed creative presentations, trend reports, kitted assets, and product data sheets.
Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.

Al Yasra - Watches & Jewelry

10.2015 - 12.2019

Conducted extensive consumer and market research to align product strategies with emerging trends.
Managed buying operations for top global brands, including Emporio Armani, Fossil, and Michael Kors, representing 55% of the business mix.
Designed and executed marketing campaigns, ensuring consistent brand messaging across all channels.
Developed a promotional calendar based on sales analysis to optimize brand performance during peak seasons.
Negotiated supplier contracts, achieving cost savings and securing marketing budgets for collaborative initiatives.
Managed a cross-functional team of 2, fostering collaboration and achieving performance targets.
Increased seasonal sales by 15% by aligning marketing strategies with consumer behavior insights.
Achieved cost savings by implementing strategic sourcing and supplier negotiations.
Managed a diverse portfolio of products, ensuring timely delivery and quality control.
Forecasted purchasing trends and improved merchandising strategies.
Determined lowest possible cost, factoring in quality and reliability, and negotiated favorable contracts.

Al Shaya - Mothercare

04.2012 - 10.2015

Planned product ranges and executed buying strategies, managing a 32% mix of the business.
Collaborated with host brands to discuss performance and tailor product requirements.
Analyzed sales figures to set pricing strategies and intake margins for seasonal campaigns.
Streamlined stock management processes, reducing excess stock by 10%.
Supervised a team of 6, ensuring seamless execution of merchandising operations.
Mentored junior merchandisers to develop their skills and enhance team performance overall.
Collected data, monitored project progress and finalized reports before reporting to management.

Al Shaya - Mothercare

01.2010 - 04.2012

Supported development of pricing strategies and margin analysis.
Led efforts to improve stock management systems, increasing accuracy by 20%.
Created innovative templates for range catalogues and buying packs.
Assisted in analyzing sales trends and forecasting demand to optimize stock levels.
Verified products appeared at correct locations in proper quantities.
Monitored inventory levels and kept adequate stock in stores.
Trained new team members in merchandising best practices, ensuring a cohesive approach across the store.

Al Shaya - Mothercare

08.2008 - 01.2010

Stock management for 8 countries and 210 store’s.
Efforts to keep best sellers available in stores with 90% availability.
Order management for every season & catalogue updating.
Assisted in analyzing sales and create reports on product performance.
Coordinated cross-functional teams to execute product launches successfully, achieving desired sell-through rates within target timeframes.