Summary
Overview
Work history
Education
Skills
Certification
Languages
Timeline
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Meshari AlArfaj

Salam,Kuwait

Summary

Dynamic and results-driven professional with expertise in advanced Power BI, DAX, and SQL, complemented by strong communication and negotiation skills. Demonstrates proficiency in database design, financial forecasting, and e-commerce understanding. Possesses commercial acumen and influential leadership abilities to excel in digital marketing and technical reporting. Committed to advancing career goals through the application of advanced analytics and innovative solutions.


Overview

8
8
years of professional experience
9
9
years of post-secondary education
1
1
Certification

Work history

Marketing Intelligence Senior Specialist

Ooredoo Telecom
Kuwait City, Kuwait
11.2024 - 02.2025
  • Led the automation of commercial dashboards and daily reports.
  • Integrated multiple data sources into the Datamart to enhance reporting efficiency.
  • Maintained high data delivery standards by adhering to SLAs.

Performance Reporting Specialist

Zain Telecom
06.2023 - 09.2024
  • Developed and maintained performance dashboards across sales, marketing, and customer care.
  • Tracked KPIs and optimized reporting using Power BI and SQL.
  • Ensured accuracy and timeliness in all deliverables under SLA guidelines.

CVM Segmentation & Offer Design Professional

Zain Telecom
10.2021 - 06.2023
  • Designed targeted customer retention campaigns using CMS tools.
  • Built and maintained Power BI dashboards covering key metrics.
  • Created a custom SQL-based DataMart to generate new KPIs.

Customer Value Management Analyst

Zain Telecom
01.2019 - 10.2021
  • Executed segmentation strategies and customer lifecycle campaigns.
  • Utilized Power BI and SQL to support analytical insights and reporting.
  • Maintained dashboards and ensured continuous optimization of KPIs.

BI Reporting Analyst

Zain Telecom
07.2017 - 01.2019
  • Collaborated cross-functionally to build actionable reports.
  • Resolved major data inconsistencies, reducing discrepancies by 98%.
  • Gained exposure to operations across finance, integration, and marketing.

E-Channel Systems Developer

Kuwait Finance House
05.2017 - 07.2017
  • Enhanced Android banking application (KFHOnline) with new features and optimizations.

B2B System Analyst

Ahli United Bank
12.2016 - 04.2017
  • Integrated new corporate clients into core systems.
  • Coordinated with security and banking teams to ensure system compliance.

Education

B.Sc. - Computer Science

Gulf University for Science & Technology
Kuwait
01.2011 - 05.2015

IGCSE, GCE O-Level - Sciences

The English Academy
Kuwait
09.2003 - 05.2008

Skills

  • Advanced Power BI
  • DAX
  • Advanced SQL
  • Database design and management principles
  • Financial Forecasting
  • E-Commerce understanding
  • Agile & Scrum methodologies
  • Project management fundamentals
  • Critical thinking & Problem Solving
  • Digital marketing
  • Technical reporting
  • Advanced analytics
  • Commercial acumen
  • Influential leadership

Certification

  • Fundamentals of Business Intelligence, 12/01/14
  • MTA: Database Administration Fundamentals, 12/01/14
  • Leaders for the Future Program, 11/01/14
  • ICDL Full Certification, 12/01/14
  • Cisco CCNA: Network Fundamentals, 11/01/14
  • Python Workshop (Introductory)
  • 6th Place – Kuwait Collegiate Programming Contest, 10/01/14
  • Entrepreneurship Training – The National Fund, 06/01/16
  • IBM Web & Mobile App Development Program
  • On-site IBM Developer Training – Cairo, Egypt, MM/YYYY
  • Marketing Analytics: Know Your Customers, 03/01/22
  • Excel Power Tools for Data Analysis, 03/01/22

Languages

English
Native
Arabic
Fluent

Timeline

Marketing Intelligence Senior Specialist

Ooredoo Telecom
11.2024 - 02.2025

Performance Reporting Specialist

Zain Telecom
06.2023 - 09.2024

CVM Segmentation & Offer Design Professional

Zain Telecom
10.2021 - 06.2023

Customer Value Management Analyst

Zain Telecom
01.2019 - 10.2021

BI Reporting Analyst

Zain Telecom
07.2017 - 01.2019

E-Channel Systems Developer

Kuwait Finance House
05.2017 - 07.2017

B2B System Analyst

Ahli United Bank
12.2016 - 04.2017

B.Sc. - Computer Science

Gulf University for Science & Technology
01.2011 - 05.2015

IGCSE, GCE O-Level - Sciences

The English Academy
09.2003 - 05.2008

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Meshari AlArfaj